Breaking the Financial 'Modification Barrier' Without System Changes: SOMPO Direct Achieves 110% CVR Improvement with BOTCHAN EFO

wevnal Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Hirofumi Isoyama) has announced the publication of a case study regarding the implementation of its entry form optimization (EFO) tool, 'BOTCHAN EFO,' by SOMPO Direct Insurance Inc.

## Background: 20 Questions and the 'Modification Barrier'
Automobile insurance quotes require numerous variables, such as vehicle information and driver grades, totaling approximately 20 input items. While the high dropout rate due to this burden was a known issue, the strict security requirements of the financial industry created a structural barrier against modifying the existing system.

## The Solution: 'BOTCHAN EFO'
'BOTCHAN EFO' was selected as a realistic solution because it can be implemented as a chat-style UI overlay without altering the existing backend. Key deciding factors included:

- **No System Modification Required**: Allowed implementation while maintaining security standards.
- **Performance-Based Pricing**: Minimized initial investment risks.
- **High System Stability**: Met the rigorous quality standards required for financial institutions.

## Results: 110% CVR Improvement and Zero Failures
After fine-tuning scenarios through user surveys and feedback, the company achieved the following results:

- **Significant CVR Improvement**: 110% improvement compared to previous Google Analytics data and 102% in A/B testing.
- **Zero System Failures**: No system issues have occurred since the live launch.
- **Positive Feedback**: Zero user complaints and high praise for usability from internal departments.

## Future Outlook
Currently operating on specific touchpoints, the company plans to expand the implementation to all routes and further enhance precision. wevnal continues to serve as a partner providing new digital solutions.