New Plan Launched in Shizuoka for Couples Opting Out of Weddings: Photo Weddings Now Include Family Guests

The photo wedding studio "the STUDIO by We's COLOR" (operated by We's COLOR Inc., Representative: Shingo Ishikawa) in Mishima City, Shizuoka Prefecture, will begin offering a "Guest Participation Plan" from May 1, 2026 (scheduled), allowing couples to invite family and close friends to their photo wedding day. The studio will fully coordinate the entire day, from photography to dining, delivering a new "form of marriage" to couples who choose not to have a traditional wedding ceremony.

## The Form of Marriage is Changing

The number of couples not holding wedding ceremonies is increasing.

"We want to commemorate our marriage in a way that is unique to us."
"We prefer to spend time at our own pace rather than a grand ceremony."

With such values, the number of couples choosing photo weddings has been increasing year by year.
Consultations at We's COLOR have also grown significantly in recent years.

However, at the same time, we also received feedback like this:

"While we're happy with just the two of us for the photoshoot, it feels a little lonely not to be celebrated by anyone."
"We're not having a ceremony, but we wanted to spend some special time with family and friends."

They chose not to have a ceremony. But they didn't give up on being celebrated.

## From "A Day for Two" to "A Special Day for Everyone"

Until now, photo weddings have been "for the couple only."

The photoshoot is for two.
The emotions are for two.
The memories of that day are also only for two.

We's COLOR has decided to change that norm.

By inviting family and close friends on the day,
They can experience the photoshoot together.
After the photoshoot, they proceed directly to dining.

Instead of being a substitute for a ceremony,
The photo wedding itself becomes "a place for everyone to celebrate."
That is this new guest-participating plan.

## Service Overview

A wedding day spent with family and loved ones.
Not just taking photos. Spending a special day together.
It doesn't have to be as grand as a wedding ceremony.
But we want to preserve proper memories.
Just photos feel a little incomplete.
This plan is for couples who feel that way.

Through photo shooting and dining,
This plan is a new form of wedding that shares "marriage time" with family and loved ones.
Not just taking photos. Spending the day together.
Creating a day that will remain in the memories of both the couple and their loved ones forever.

### [Plan Contents]

- Photo shooting (studio or location)
- Guest participation OK (approx. 2-10 people)
- Dining included (partner venue)
- Support for progress

### [Options]

- Album
- Add movie
- Second dress
- Letter performance support
- Decorations (table, bouquet)
- Bride and groom transportation

## About We's COLOR

We's COLOR is a wedding creative company that transmits from Shizuoka to the whole country.
With the philosophy of "photo weddings that create memories, not just records,"
They design experiences that cater to the bride's wishes through costumes, hair and makeup, locations, and the entire shooting experience.
On "Photorait," a platform specializing in wedding photography,
They have achieved a 5.0-star rating with over 70 reviews.

And our philosophy is:
"Making everyone feel good about marriage."
Regardless of whether they have a ceremony or not,
Making marriage more free. More accessible. More heartwarming.
The Guest Participation Plan is a new step that embodies this philosophy.

## Representative's Comment

"As the number of couples not holding ceremonies increases,
Photo weddings have become established as 'a commemoration just for the two of us.'
But what we aim for is beyond that.
The moments that make you feel 'marriage is wonderful'
Should reach not only the couple but also those around them.
We believe that the time spent with loved ones itself
Has the power to convey the splendor of marriage.
Through this plan,
We hope to spread new forms of marriage from Shizuoka."

## Company Profile

Company Name: We's COLOR Inc.
Location: 1-29-14 Higashi-Oba, Mishima City, Shizuoka Prefecture
Representative: Shingo Ishikawa
Official Website: https://wescolor.com

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