TATRAS to Hold Pop-up Store at Isetan Shinjuku, Pre-launching 2026 Spring/Summer Collection
Key facts
- TATRAS to Hold Pop-up Store at Isetan Shinjuku, Pre-launching 2026 Spring/Summer Collection
- TATRAS, an Italian-born brand, will host a pop-up store at Isetan Shinjuku Main Building 2F from June 10 to June 16, 2026. The store will feature a pre-launch of women's items from the 2026 Spring/Summer collection within a modern, resort-inspired space.
- Source: PR Times
- Date: June 5, 2026
Direct answer
TATRAS, an Italian-born brand, will host a pop-up store at Isetan Shinjuku Main Building 2F from June 10 to June 16, 2026. The store will feature a pre-launch of women's items from the 2026 Spring/Summer collection within a modern, resort-inspired space.
- Citation
- TATRAS to Hold Pop-up Store at Isetan Shinjuku, Pre-launching 2026 Spring/Summer Collection (June 5, 2026), PR Times
- Source
- PR Times
- Date
- June 5, 2026
TATRAS, an Italian-born brand, will host a pop-up store at Isetan Shinjuku Main Building 2F from June 10 to June 16, 2026. The store will feature a pre-launch of women's items from the 2026 Spring/Summer collection within a modern, resort-inspired space.
📋 Article Processing Timeline
- 📰 Published: June 5, 2026 at 12:00
- 🔍 Collected: June 5, 2026 at 12:29 (29 min after Published)
- 🤖 AI Analyzed: June 5, 2026 at 14:12 (1h 43m after Collected)
The TATRAS 2026 Spring/Summer collection proposes high-quality, comfortable styles suitable for a wide range of scenes, from daily life to travel destinations.
Building on a classic mood, the collection incorporates modern functionality and lightweight materials to create a look that is both relaxed and urban-sophisticated.
This pop-up store will showcase an extensive lineup of signature women's items from the 2026 Spring/Summer collection.
Additionally, the SUMMER COLLECTION, scheduled to be released at TATRAS direct stores and the official online store on Friday, June 12, will be available ahead of the general release.
The venue is designed as a special space reflecting the refreshing mood of the SUMMER COLLECTION. Based on the key color blue, it utilizes transparent materials and curved forms to express an open feeling reminiscent of the seaside, creating a modern resort style that harmonizes with the city.
Experience the world of TATRAS 2026 Spring/Summer, complete with items that color the upcoming summer season through light textures and refreshing color palettes.
Event Overview
TATRAS 2026SS POP UP STORE
June 10 (Wed) – June 16 (Tue), 2026
Isetan Shinjuku Main Building 2F, Center Park/The Stage #2
Isetan Shinjuku Main Building 2F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
10:00 AM – 8:00 PM
Featured Items:
LOZINICA / ¥38,500
SILISTRA / ¥77,000
SIMONA / ¥30,800
ALISA / ¥28,600
PREDAIA / ¥44,000
LILIN / ¥96,800
Established in Milan, Italy in 2007, TATRAS is a one-of-a-kind brand characterized by creative designs, clean, sophisticated silhouettes, and a playful modern touch. The collection, which fuses precise Japanese craftsmanship with Italian aesthetic sensibilities, embodies an urban, refined style for adults that combines both functionality and fashion.
Building on a classic mood, the collection incorporates modern functionality and lightweight materials to create a look that is both relaxed and urban-sophisticated.
This pop-up store will showcase an extensive lineup of signature women's items from the 2026 Spring/Summer collection.
Additionally, the SUMMER COLLECTION, scheduled to be released at TATRAS direct stores and the official online store on Friday, June 12, will be available ahead of the general release.
The venue is designed as a special space reflecting the refreshing mood of the SUMMER COLLECTION. Based on the key color blue, it utilizes transparent materials and curved forms to express an open feeling reminiscent of the seaside, creating a modern resort style that harmonizes with the city.
Experience the world of TATRAS 2026 Spring/Summer, complete with items that color the upcoming summer season through light textures and refreshing color palettes.
Event Overview
TATRAS 2026SS POP UP STORE
June 10 (Wed) – June 16 (Tue), 2026
Isetan Shinjuku Main Building 2F, Center Park/The Stage #2
Isetan Shinjuku Main Building 2F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
10:00 AM – 8:00 PM
Featured Items:
LOZINICA / ¥38,500
SILISTRA / ¥77,000
SIMONA / ¥30,800
ALISA / ¥28,600
PREDAIA / ¥44,000
LILIN / ¥96,800
Established in Milan, Italy in 2007, TATRAS is a one-of-a-kind brand characterized by creative designs, clean, sophisticated silhouettes, and a playful modern touch. The collection, which fuses precise Japanese craftsmanship with Italian aesthetic sensibilities, embodies an urban, refined style for adults that combines both functionality and fashion.
FAQ
Where can I get the latest TATRAS collection?
It is available at the pop-up store in Isetan Shinjuku starting June 10, and at TATRAS direct stores and the official online store starting June 12.
What is the atmosphere of the pop-up store?
It expresses a modern resort style that harmonizes with the city, featuring an open-air feeling reminiscent of the seaside, based on the key color blue.
What items are being sold?
The collection focuses on women's items from the 2026 Spring/Summer collection.