WaveOne Co., Ltd. (headquartered in Chuo City, Tokyo; CEO: Shunya Sato), which operates the Japanese tea brand 'Matcha cafe Wabi-Sabi -wabisabi- Higashi-Ginza Tsukiji Store' in Tsukiji, Tokyo, has jointly opened a matcha takeout specialty store, 'Matcha stand IPPUKU-wabisabi- Tsukiji Store,' at Tsukiji Outer Market on June 12, 2026, with Yamashige Co., Ltd., a long-established company with 48 years of history.

At this store, authentic matcha is served in natural bamboo cups, with each cup hand-whisked using a chasen upon order. By blending bamboo—a traditional Japanese material—with modern takeout culture, this new Japanese tea experience has attracted attention from both domestic and international tourists.

On June 13, the day after opening, an opening commemoration event was held, drawing numerous visitors and raising expectations for the store as a new tourist attraction in Tsukiji.

From Tsukiji to the World: A New Japanese Tea Culture of 'Carry-Along Sips'

In recent years, matcha has gained global recognition as 'MATCHA' and has become an essential cultural experience for tourists visiting Japan.

However, there are still few stores where visitors can enjoy authentic matcha prepared in front of them and then continue walking around the city with it.

At 'Matcha cafe Wabi-Sabi -wabisabi- Higashi-Ginza Tsukiji Store,' operated by WaveOne Co., Ltd., approximately 80% of customers are international tourists.

Among them, common requests included:

'We want to walk around Tsukiji while holding matcha'

'We want to drink from a traditionally Japanese vessel'

'We want to casually experience authentic matcha'

Responding to these needs, the matcha stand 'IPPUKU' was born, with the concept of 'carry-along sips.'

Feature 1: A New Matcha Experience with Natural Bamboo Cups

The most distinctive feature of IPPUKU is its original cup made from natural bamboo sourced in Tochigi Prefecture.

Bamboo, deeply rooted in Japanese daily life for centuries, has been reinterpreted in a modern way and adopted as a vessel for enjoying matcha.

The unique warmth and texture of bamboo have received high praise from international tourists. Since the cups can be taken home and reused after drinking, customers can simultaneously experience both Japanese culture and sustainable values.

The visual harmony between the vibrant green of matcha and the natural texture of bamboo has also attracted attention on social media.

Feature 2: Authentic Matcha Whisked with a Chasen After Every Order

All matcha and matcha lattes served are prepared by whisking with a chasen after each order.

Rather than mass production by machines, each cup is handcrafted, maximizing the original aroma and flavor of Japanese tea.

The very act of preparing matcha has become part of the experience, with many tourists taking photos and videos.

Feature 3: A Joint Project with Yamashige Co., Ltd., a Specialty Dry Goods Wholesaler from Toyosu Market

This store opening was realized as a joint project with Yamashige Co., Ltd., a long-established company that has supported food culture for 48 years.

With a shared vision of spreading Japanese tea culture to more people at Tsukiji—a destination for tourists from around the world—this project was launched.

By combining Yamashige's deep knowledge of Tsukiji's food culture with WaveOne's efforts to promote Japanese tea culture, the two aim to create unique value only possible in Tsukiji.

Opening Commemoration Event Held

On June 13, an opening commemoration event was held.

Special matcha lattes served in bamboo cups were offered, allowing tourists from Japan and abroad to experience Japanese tea culture.

- Number of visitors within 2 hours: 120

- Number of cups served: 120

- Number of visiting countries: 8

CEO Statement

'We aim to cultivate a culture where tea is naturally enjoyed worldwide, just like wine or coffee.

IPPUKU is the first step in that direction.

Walking through Tsukiji with a bamboo cup in hand—

We believe this very scene will become a new culture of Japanese tea.

From Tsukiji to the world.

We will continue to promote this new Japanese culture of 'carry-along sips.''

Shunya Sato

Representative Director

WaveOne Co., Ltd.

Store Overview

Store Name: Matcha stand IPPUKU-wabisabi- Tsukiji Store

Opening Date: June 12, 2026

Location: 1st Floor, Sumiyoshi Market, 4-9-7 Tsukiji, Chuo City, Tokyo

Business Hours: 8:00–16:00 (Closed on Sundays)

Business Type: Matcha Takeout Specialty Store

Main Products:

- Matcha Latte

- Hojicha Latte

Price Range:

1,000–1,800 JPY

Instagram:

https://www.instagram.com/matcha_stand_ippuku/

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Company Overview

Company Name: WaveOne Co., Ltd.

Headquarters: 11F BANHOTEL, 3-17-10 Tsukiji, Chuo City, Tokyo

Representative: Shunya Sato, Representative Director

Founded: December 26, 2024

Business Activities:

- Operation of Japanese tea cafe 'Matcha cafe Wabi-Sabi -wabisabi-'

- Operation of matcha stand 'Matcha stand IPPUKU-wabisabi-'

- Japanese tea experience programs

- Japanese tea wholesale business

- Japanese tea promotion for overseas markets

Official Website:

https://wabisabimatcha.jp/

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About Yamashige Co., Ltd.

Company Name: Yamashige Co., Ltd.

Headquarters: 6-5-1 Toyosu, Koto City, Tokyo

Business Activities:

Food wholesale, food retail, restaurant operations

A long-established company with 48 years of history, supporting the food culture of Tsukiji and Toyosu. It provides high-quality ingredients to restaurants domestically and internationally and contributes to the development of the Tsukiji brand.

Official Website:

https://yamashige.jp/

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Contact for Inquiries

WaveOne Co., Ltd.

Contact: Shunya Sato

Email: waveone.work@gmail.com

TEL: 070-5542-0011

Instagram:

https://www.instagram.com/matcha_stand_ippuku/

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: Matcha stand IPPUKU-wabisabi-