WannaBe Launches 'DEMAND STUDIO,' a New Service for D2C Brand Development Based on Market Demand and Marketing

Launch of Demand-Driven Brand Development Support Service 'DEMAND STUDIO'

Launching D2C brands one-stop—from market analysis to OEM, e-commerce, and growth.

WannaBe Inc. (Headquarters: 3-17-7 Nishi-Shimbashi, Minato-ku, Tokyo; CEO: Sho Ebina) announced the launch of 'DEMAND STUDIO,' a support service for D2C brand development based on market demand, starting June 9, 2026. The service provides end-to-end support across five phases—market analysis, brand strategy, product development (including OEM), sales strategy, and growth—offering a one-stop support solution for companies building new D2C brands from scratch.

Background: The End of the Era of 'Build It and They Will Come'

Since 2015, the rapid increase in D2C brands has led to a saturation of similar products in the market. Simultaneously, soaring SNS ad costs have made a Customer Acquisition Cost (CAC) exceeding 30,000 yen for subscription contracts common, pushing ad-dependent growth models to their limits.

In this environment, 'market-in' brands that use data to anticipate unmet consumer needs are the ones that survive. However, many companies face structural challenges, such as the disconnect between product development and marketing, and a lack of growth designs adapted for the SNS/D2C era, leading to many cases where brands fail to sell despite high product quality.

What is DEMAND STUDIO?

DEMAND STUDIO is a service that provides a methodology to design brands by calculating backward from the core of demand indicated by markets, SNS, ads, and data, rather than just 'making what one wants to make.' It provides end-to-end internal support from product development to marketing and ad management.

Phase 1 | Market Analysis: Market research, competitive analysis, Amazon review analysis, TikTok trends, search demand analysis, persona design.

Phase 2 | Brand Strategy: Brand concept, MVV (Mission, Vision, Values) design, naming, worldview design, pricing, SKU, LTV design.

Phase 3 | Product Development / OEM: Selecting manufacturers through cooperation with direct/partner factories, formula development, packaging, cost design, pharmaceutical law checks.

Phase 4 | Sales Strategy: Shopify construction, Amazon/Rakuten/TikTok Shop support, managed ads (Meta/LINE, etc.), influencer campaigns, CRM/LINE, POPUP design.

Phase 5 | Growth: Data analysis, CVR improvement, LTV improvement, repeat measures, new product development, offline, overseas expansion.

Because WannaBe handles everything, there are no intermediate margins. Marketing perspectives are integrated from the initial development stage, preventing structural failures where products are made but do not sell.

Supported Product Categories

Supports a wide range of D2C brands, including beauty, food, sundries, and apparel.

Service Plans and Pricing

Fees vary depending on the request, scale, and duration. Initial consultations are free.

Future Outlook

While increasing its own brands, the company plans to expand support for client D2C brands generally. It also handles overseas expansion support to boost the global growth of Japanese brands.