WAGYU JAPAN, a MAFF-Certified Wagyu Export Startup, Launches Equity Crowdfunding on FUNDINNO to Establish 'Wagyu Comprehensive Research Institute' Near Bangkok, Backed by Direct Sales Network with 50 Thai Foodservice Companies

WAGYU JAPAN Co., Ltd. (Headquarters: Tsu City, Mie Prefecture; CEO: Takashi Matsumoto), a company engaged in the export, processing, and distribution of Japanese wagyu beef, has officially launched full subscription for equity fundraising through ordinary shares on FUNDINNO (Fundinno), Japan’s largest equity crowdfunding platform, starting Tuesday, June 30, 2026, at 7:30 PM.

As a nationally certified startup formally recognized by Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF) under its 'Business Plan Certification' program, the company aims to address the structural challenge of 'market outlet shortage' facing Japanese wagyu. With the funds raised, WAGYU JAPAN will establish its proprietary infrastructure—the 'Wagyu Comprehensive Research Institute'—in the Bangkok metropolitan area, integrating high-precision meat processing, product development, logistics, human resource training, and sales support into a single hub, accelerating expansion into markets across Asia and the Middle East.

▶ FUNDINNO Project Page: https://fundinno.com/projects/762

Subscription Start Date and Time: Tuesday, June 30, 2026, 7:30 PM onwards (currently open)

Target Raise Amount: 10,000,000 JPY / Maximum Subscription Limit: 99,900,000 JPY

Three Reasons Why WAGYU JAPAN Stands Out

- [National Certification] A government-certified startup officially recognized by the Ministry of Agriculture, Forestry and Fisheries.

- [Track Record] Projected sales of approximately 370 million JPY this fiscal year. The CEO has personally visited Thailand over 20 times in the past four years, establishing a direct sales network with around 50 Thai companies, including major restaurant chains.

- [Market Potential] Wagyu exports to Thailand have grown to approximately 100 tons per month (as of May 2026), with expectations to expand to 150–200 tons per month in the near future.

The CEO of SUKISHI International, a well-known Thai restaurant chain operating 80 locations, is also supporting WAGYU JAPAN’s initiative.

The Biggest Challenge in Wagyu Export: 'Lack of Market Outlets'

While Japanese wagyu exports to overseas markets continue to grow annually, a major structural issue remains: the lack of local 'processing' and 'sales' channels abroad.

Without advanced local meat processing capabilities, only premium cuts such as loin, tenderloin, and ribeye can be sold, while less popular cuts like thigh, shoulder, shank, and neck cannot be commercialized. As a result, most companies focus heavily on loin-based sales, leading to undifferentiated price competition. Additionally, issues such as grade falsification, origin mislabeling, and smuggled meat have emerged.

Creating a local system to deliver authentic Japanese wagyu to the right customers, at the right price, and with guaranteed quality—this is WAGYU JAPAN’s mission.

Business Model: Vertical Integration Through Whole-Carcass Purchasing and Local Processing

① Maximizing Profit from Entire Carcasses via Whole-Carcass Purchasing

Collaborating with a robust domestic procurement network (e.g., Best Rise Co., Ltd.), the company procures and exports entire cattle on a whole-carcass basis. Premium cuts are supplied to high-end sukiyaki and yakiniku restaurants, while lean meat, thigh, shank, and other parts are used in all-you-can-eat offerings at major yakiniku chains or processed meat products. By internally controlling the complete 'outlet' for every cut, the company ensures full utilization and maintains uniform logistics costs.

② Delivering 'Wagyu Culture and Cuisine,' Not Just 'A5 Meat'

The company provides a 'consulting-style' supply model that includes optimal cut-matching technology, recipes, cooking methods, store operations, and staff training tailored to each cut. What we sell is not just meat, but a 'system for business success.'

Core Growth Strategy: The 'Wagyu Comprehensive Research Institute' and Three Revenue Streams

With funds raised through FUNDINNO, the company will establish the 'Wagyu Comprehensive Research Institute' in the Bangkok metropolitan area. This is not merely a processing facility, but a Japanese-style integrated meat processing platform consolidating high-precision cutting, product development, logistics, quality control, sales support, and human resource development in one location.

Revenue Stream ①: Processing and Sales of In-House Wagyu

Since loin accounts for only a small portion of a carcass, the company will commercialize remaining cuts such as thigh, shoulder, shank, neck, and belly, maximizing profit across the entire animal.

Revenue Stream ②: Processing Services for Other Companies’ Wagyu (Competitors Become Clients)

The Wagyu Comprehensive Research Institute is not exclusive to WAGYU JAPAN. The company will also process wagyu imported by other Japanese exporters into Thailand—meaning competitors can become customers. After presenting the concept to major domestic export firms, the company has received positive feedback. As Thailand-bound wagyu exports grow, the institute has the potential to capture a significant share of processing demand.

Revenue Stream ③: Processing and Sales of Imported Beef (Australian, American) = Gateway to Wagyu Expansion

The company will also process and sell large volumes of Australian and American beef circulating in Thailand, supplying supermarkets, hotels, restaurant chains, and food manufacturers. This creates a stable revenue base independent of wagyu, while opening accounts with major retailers. These channels will then serve as entry points to introduce Japanese wagyu.

Why Thailand—and Beyond

Thailand is one of Southeast Asia’s most Japanophilic countries in terms of food culture, with growing wagyu demand and already WAGYU JAPAN’s largest market. While sales channels are abundant, high-level Japanese-style meat processing facilities remain insufficient. Success in Thailand will enable expansion into Malaysia, Vietnam, Singapore, and eventually the Middle East and Europe. Thailand is the launchpad for global expansion.

Moving forward, the company will use this site as a hub to obtain Halal certification, targeting massive Middle Eastern markets (e.g., UAE), and advancing a roadmap toward an IPO in the fiscal year ending July 2030.

Shareholder Rewards: Annual 'Shareholder Benefits'

Instead of cash dividends during this growth phase, the company plans to annually provide 'shareholder benefits'—including its premium wagyu beef—to long-term supportive shareholders. Through these benefits, shareholders can experience the company’s product quality firsthand and become partners in building the brand together.

Online Investor Briefings

Company executives, including CEO Matsumoto, will present directly and answer questions in real time. No prior registration is required.

Upcoming Sessions: July 1 (Wed) 7:00 PM / July 3 (Fri) 7:00 PM (Check company website for future dates)

Zoom Meeting Link: https://us02web.zoom.us/j/88288537758?pwd=fMzBorLxDKW0ISZvDSkGhstkKF5Bmh.1

Meeting ID: 882 8853 7758 / Passcode: 789026

Delivering authentic wagyu to the world—this is a challenge we invite investors to join.

▶ Apply on FUNDINNO: https://fundinno.com/projects/762

Company Overview

Company Name: WAGYU JAPAN Co., Ltd.

Representative: CEO Takashi Matsumoto

Headquarters: 1-901 Sakae-cho, Tsu City, Mie Prefecture

Founded: January 17, 2011

Business: Export, processing, and distribution of wagyu beef

Official Website: https://wagyu-japan.info/

Inquiries: IR Contact, WAGYU JAPAN Co., Ltd. ir@wagyu-japan.info