Self-Serve Survey Tool '1ask' Launches Campaign with up to 60% Off via IT Subsidy, Limited to First 10 Companies

On May 20, 2026, wacha Inc. launched a limited-time promotional campaign for its self-service survey tool, '1ask'. By combining an IT introduction subsidy with a 20% discount, the service, normally priced at 3 million JPY per year, is available from 1.2 million JPY. This offer is limited to the first 10 companies and aims to support businesses in making rapid, data-driven decisions and proposals.
キャンペーンNQ 28/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 20, 2026 at 20:00
  • 🔍 Collected: May 20, 2026 at 11:31
  • 🤖 AI Analyzed: May 20, 2026 at 11:48 (16 min after Collected)
wacha Inc. has launched a limited-time campaign starting Wednesday, May 20, 2026, to promote the adoption of its self-service survey tool, '1ask'. The campaign allows businesses to acquire the service, typically costing 3 million JPY annually, for a net price starting at 1.2 million JPY by combining a government-backed IT introduction subsidy (up to 50% coverage) with a 20% discount. The offer is limited to the first 10 companies and applications will be accepted until 23:59 on Friday, June 5.

This plan enables companies to secure an annual research budget in advance and utilize it repeatedly for various needs such as product planning, ad creative testing, and proposal materials. wacha provides comprehensive support, from the IT subsidy application to service implementation.

The IT Introduction Subsidy is a system where the Japanese government, under the jurisdiction of the Ministry of Economy, Trade and Industry, partially subsidizes the costs for small and medium-sized enterprises (SMEs) to introduce IT tools. It covers software and cloud services aimed at improving operational efficiency and productivity.

'1ask' is a self-service survey platform that integrates survey creation, distribution, and data collection. It supports corporate decision-making, from preliminary hypothesis testing before commissioning a full-scale research firm to acquiring primary data for client proposals. A key feature is its ability to launch surveys as quickly as the same day by leveraging a network of approximately 30 million monitors.

The service addresses various challenges, such as enabling product planners to make decisions based on consumer data rather than intuition, allowing ad agencies to generate original data to support their proposals, and helping marketing managers test messaging before a campaign launch. It is also suitable for management to continuously track market changes through regular fixed-point surveys.

Primary use cases include gauging purchase intent for product concepts, A/B testing ad copy, conducting price sensitivity analysis, and validating new business hypotheses. It is utilized across a wide range of industries, including housing, finance, food products, and healthcare.

FAQ

How long is the 1ask campaign running?

It runs from May 20 to June 5, 2026, but will end once it reaches the limit of the first 10 companies.

What is the actual cost after the discount?

By applying the IT Introduction Subsidy and a 20% discount, the regular 3 million JPY annual plan is available from 1.2 million JPY.

What kind of research can 1ask be used for?

It can be used for a wide range of marketing research, such as checking reactions to product concepts, A/B testing ad copy, price sensitivity surveys, and initial validation of new business hypotheses.