VOREAS Hokkaido Signs Agreement for 'KAMUI Healthcare Project,' a Preventive Medicine Model Focused on 'Gut Health' in the Kamikawa-Taisetsu Area
VOREAS Hokkaido has partnered with Moriyama Hospital, Asahikawa Medical University, and Biosislab to launch the 'KAMUI Healthcare Project' in the Kamikawa-Taisetsu area. This community-based model focuses on gut health to promote healthy longevity and optimize medical costs. A ceremony was held on April 4th.
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- 📰 Published: May 28, 2026 at 19:00
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VOREAS, Inc. (Headquarters: Asahikawa, Hokkaido), the operator of VOREAS Hokkaido in the SV League, the world's top-tier volleyball league, announced it has signed an agreement with Moriyama Hospital, Asahikawa Medical University, and Biosislab Co., Ltd. for the 'KAMUI Healthcare Project,' a resident-participatory preventive medicine model in the Kamikawa-Taisetsu area. A ceremony for this project was held on Saturday, April 4th.
■ Background and Healthcare Cost Reduction Aimed by 'VGD'
Since the 'VOREAS GREEN DEAL (VGD) Declaration' announced in September 2021, VOREAS Hokkaido has been promoting activities centered on economy, environment, and the 'physical health' of its supporters.
Currently, the Kamikawa-Taisetsu area faces serious social issues due to aging and the progression of lifestyle-related diseases, leading to increasing medical costs. VGD has set 'reduction of medical costs,' a social burden, as a key goal through the promotion of safe food and healthy lifestyles. This project embodies the philosophy of VGD, aiming to establish a preventive medicine model where residents can independently maintain their health by centering on 'improving intestinal environment (gut health).'
■ Roles and Implementation Structure
The company will utilize its influence as a professional sports team and the VGD philosophy to build a mechanism where residents can voluntarily and enjoyably participate in health promotion, leading to improved healthy life expectancy and optimized medical costs for the entire region.
- VOREAS Hokkaido: Promotion of resident participation utilizing sports and regional networks based on the VGD perspective.
- Moriyama Hospital (Social Medical Corporation Genseikai): Clinical support and effect verification as a community-based medical institution.
- Asahikawa Medical University, Department of Preventive Medicine: Design and operation of lectures and awareness initiatives based on scientific evidence.
- Biosislab Co., Ltd.: Development and provision of gut health products and scientific evaluation (Fujita Health University authorized venture).
Utilizing gut health products that guarantee the 'safety and security' standards of VGD, the following pilot implementation will begin.
[Pilot Study (6 months)]
- Conducting intestinal examinations and lifestyle questionnaires.
- Provision of gut health products based on VGD standards.
- Effectiveness measurement of gut flora composition, bowel movements, mental state, and satisfaction.
[Preparation for Regional Expansion]
- Analysis of effect data and implementation of feedback.
- Hosting health seminars and full-scale regional awareness campaigns.
- Formulation of an introduction plan for the support model on a regional unit basis.
■ 3-Year Roadmap and Goals
We will take a phased approach toward medical cost reduction, the goal of VGD.
- Year 1: Awareness, examination, and basic data collection (Establishing health consciousness and support infrastructure).
- Year 2: Full-scale provision of gut health products and expansion of health support (Quantitative grasp of health improvement trends and disease prevention).
- Year 3: Institutionalization and continued operation of the model (Visualization and establishment of medical cost reduction).
■ Background and Healthcare Cost Reduction Aimed by 'VGD'
Since the 'VOREAS GREEN DEAL (VGD) Declaration' announced in September 2021, VOREAS Hokkaido has been promoting activities centered on economy, environment, and the 'physical health' of its supporters.
Currently, the Kamikawa-Taisetsu area faces serious social issues due to aging and the progression of lifestyle-related diseases, leading to increasing medical costs. VGD has set 'reduction of medical costs,' a social burden, as a key goal through the promotion of safe food and healthy lifestyles. This project embodies the philosophy of VGD, aiming to establish a preventive medicine model where residents can independently maintain their health by centering on 'improving intestinal environment (gut health).'
■ Roles and Implementation Structure
The company will utilize its influence as a professional sports team and the VGD philosophy to build a mechanism where residents can voluntarily and enjoyably participate in health promotion, leading to improved healthy life expectancy and optimized medical costs for the entire region.
- VOREAS Hokkaido: Promotion of resident participation utilizing sports and regional networks based on the VGD perspective.
- Moriyama Hospital (Social Medical Corporation Genseikai): Clinical support and effect verification as a community-based medical institution.
- Asahikawa Medical University, Department of Preventive Medicine: Design and operation of lectures and awareness initiatives based on scientific evidence.
- Biosislab Co., Ltd.: Development and provision of gut health products and scientific evaluation (Fujita Health University authorized venture).
Utilizing gut health products that guarantee the 'safety and security' standards of VGD, the following pilot implementation will begin.
[Pilot Study (6 months)]
- Conducting intestinal examinations and lifestyle questionnaires.
- Provision of gut health products based on VGD standards.
- Effectiveness measurement of gut flora composition, bowel movements, mental state, and satisfaction.
[Preparation for Regional Expansion]
- Analysis of effect data and implementation of feedback.
- Hosting health seminars and full-scale regional awareness campaigns.
- Formulation of an introduction plan for the support model on a regional unit basis.
■ 3-Year Roadmap and Goals
We will take a phased approach toward medical cost reduction, the goal of VGD.
- Year 1: Awareness, examination, and basic data collection (Establishing health consciousness and support infrastructure).
- Year 2: Full-scale provision of gut health products and expansion of health support (Quantitative grasp of health improvement trends and disease prevention).
- Year 3: Institutionalization and continued operation of the model (Visualization and establishment of medical cost reduction).
FAQ
KAMUI Healthcare Projectの目的は何ですか？
上川大雪エリアにおける住民参加型の予防医療モデルを確立し、腸内環境改善（腸活）を通じて住民の健康寿命を延伸させ、地域の医療費適正化を目指すプロジェクトです。
このプロジェクトにはどのような機関が参加していますか？
株式会社VOREAS（ヴォレアス北海道）、社会医療法人元生会 森山病院、国立大学法人旭川医科大学（予防医学講座）、株式会社バイオシスラボの4者が共同参画しています。
具体的にどのような取り組みが行われますか？
6か月のパイロット試験として、腸内検査、生活アンケートの実施、腸活製品の提供を行い、菌叢構成や便通、精神状態などの効果測定を実施します。
ヴォレアス北海道はどのような役割を担いますか？
プロスポーツチームとしての発信力と「VOREAS GREEN DEAL（VGD）宣言」の理念を活用し、住民が楽しみながら自発的に健康づくりに参加できる仕組みづくりを促進します。
プロジェクトの到達目標はどのように設定されていますか？
3か年計画で、1年目はデータ収集と支援基盤の確立、2年目は腸活製品の提供と健康改善傾向の把握、3年目は制度化と医療費削減の可視化を目指します。