VOLVE CREATIVE Forms Strategic Capital Partnership with ASOBISYSTEM to Strengthen Japanese Culture-Based Content Creation
VOLVE CREATIVE, a creative company specializing in music-based IP, has announced a strategic capital partnership with ASOBISYSTEM. By integrating their respective expertise in music production, artist management, and global networking, both companies aim to accelerate the creation and global expansion of Japanese cultural IP.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 20:00
- 🔍 Collected: May 21, 2026 at 11:31
- 🤖 AI Analyzed: May 22, 2026 at 03:06 (15h 34m after Collected)
VOLVE CREATIVE (Headquarters: Shinagawa, Tokyo; CEO: Eita Sotozono) has entered into a strategic capital partnership with ASOBISYSTEM (Headquarters: Shibuya, Tokyo; CEO: Yusuke Nakagawa) through the acquisition of its shares by ASOBISYSTEM.
VOLVE is a creative company dedicated to producing intellectual property (IP) centered on music. Operating across both real and virtual domains, it focuses on planning and producing artists, creators, projects, and communities, with the goal of expanding Japanese culture as global IP.
ASOBISYSTEM is a cultural company known for artist production, event planning such as music festivals, regional revitalization projects combining local resources with entertainment, and store operations utilizing IP. Leveraging its creative influence and established global network, it is committed to creating new Japanese-origin culture.
Through this partnership, the companies will combine VOLVE's deep understanding of music production, IP planning, and subculture with ASOBISYSTEM's expertise in artist management and cultural promotion. This collaboration seeks to increase the number of music players challenging themselves on a global scale across both real and virtual spheres, thereby strengthening the creation of content rooted in Japanese culture.
■ Comment from Yusuke Nakagawa, CEO of ASOBISYSTEM:
I am consistently inspired by VOLVE CREATIVE’s continuous pursuit of new possibilities in music. Through this partnership, we aim to leverage our collective experience and networks to create opportunities for new talent and content to spread worldwide.
■ Comment from Eita Sotozono, CEO of VOLVE CREATIVE:
VOLVE aims to create and deliver music-based IP to the world while cherishing the sensibilities and contexts fostered within Japan's various music scenes and subcultures. I am very encouraged to have reached this partnership with ASOBISYSTEM, which has been driving the global expansion of Japanese culture. By combining VOLVE’s music production and IP construction capabilities with ASOBISYSTEM’s cultural production prowess, we hope to foster new Japanese content across real and virtual dimensions.
VOLVE is a creative company dedicated to producing intellectual property (IP) centered on music. Operating across both real and virtual domains, it focuses on planning and producing artists, creators, projects, and communities, with the goal of expanding Japanese culture as global IP.
ASOBISYSTEM is a cultural company known for artist production, event planning such as music festivals, regional revitalization projects combining local resources with entertainment, and store operations utilizing IP. Leveraging its creative influence and established global network, it is committed to creating new Japanese-origin culture.
Through this partnership, the companies will combine VOLVE's deep understanding of music production, IP planning, and subculture with ASOBISYSTEM's expertise in artist management and cultural promotion. This collaboration seeks to increase the number of music players challenging themselves on a global scale across both real and virtual spheres, thereby strengthening the creation of content rooted in Japanese culture.
■ Comment from Yusuke Nakagawa, CEO of ASOBISYSTEM:
I am consistently inspired by VOLVE CREATIVE’s continuous pursuit of new possibilities in music. Through this partnership, we aim to leverage our collective experience and networks to create opportunities for new talent and content to spread worldwide.
■ Comment from Eita Sotozono, CEO of VOLVE CREATIVE:
VOLVE aims to create and deliver music-based IP to the world while cherishing the sensibilities and contexts fostered within Japan's various music scenes and subcultures. I am very encouraged to have reached this partnership with ASOBISYSTEM, which has been driving the global expansion of Japanese culture. By combining VOLVE’s music production and IP construction capabilities with ASOBISYSTEM’s cultural production prowess, we hope to foster new Japanese content across real and virtual dimensions.
FAQ
VOLVE CREATIVEとアソビシステムはどのような提携を結びましたか？
アソビシステム株式会社が株式会社VOLVE CREATIVEの株式を取得する資本業務提携を実施しました。
両社は本提携で何を目指しますか？
音楽制作・IP企画力とアーティストプロデュースのノウハウを融合させ、日本発の新たなカルチャーコンテンツ創出とグローバル展開の強化を目指します。
VOLVE CREATIVEの事業内容は？
音楽を起点としたIP創出に取り組むクリエイティブカンパニーです。リアルとバーチャルの両軸で、アーティストやコミュニティを企画・制作しています。
アソビシステムの特徴は？
アーティストプロデュース、音楽フェス、地方創生事業などを手がけ、日本発のカルチャーを世界に発信するクリエイティブカンパニーです。
今回の提携による具体的なシナジーは？
VOLVEの音楽制作・IP構築力とアソビシステムのカルチャープロデュース力を掛け合わせ、リアルとバーチャルを横断する音楽プレイヤーの育成とコンテンツの海外展開を推進します。