Mugwort Steam Salon 'YOMOGii' Surpasses 25,000 Customers via Word-of-Mouth in 2 Years; Launches National Franchise Expansion.
VITO Co., Ltd. has started recruiting franchise partners for its women-only mugwort steam salon, 'YOMOGii.' Following its success with 25,000 customers in 2 years, the brand aims to scale 'daily wellness' as a national lifestyle habit.
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- 📰 Published: May 20, 2026 at 18:57
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VITO Co., Ltd. (Headquarters: Shibuya, Tokyo; Project Lead: Mizuho Tanaka), the operator of the women-only mugwort steam salon 'YOMOGii,' has officially announced the launch of its nationwide franchise recruitment program.
From 'Special Occasion Beauty' to 'Daily Wellness'
YOMOGii is a women-only salon focused on the concept of 'daily wellness' rather than occasional luxury treatments. Similar to a sauna or gym, it aims to be a routine habit, currently operating 7 stores nationwide in areas including Ebisu, Shibuya, Azabu-juban, Kashiwa, and Osaka. The salon offers original herbal blends tailored to a customer's mood or physical condition, encouraging an enjoyable daily wellness routine.
[The System Behind 'Daily Wellness']
YOMOGii has introduced a subscription plan that allows customers to visit all store locations. This flexibility enables users to visit different branches—such as Ebisu on weekdays and Kashiwa on weekends—making it easy to integrate into their schedules. The salon also prioritizes customer comfort with women-only, fully private rooms.
[Achievements and Growth]
In the two years since its opening, YOMOGii has welcomed over 25,000 visitors, achieving this milestone solely through word-of-mouth without advertising. The first franchise location, 'YOMOGii Fujinomiya,' is scheduled to open in 2025, addressing the high demand for daily wellness in regional areas.
[Commitment to Premium Materials]
The brand ensures top-tier quality by personally inspecting contract farms and production processes in Ganghwa Island, South Korea. Its offerings feature 3-year aged Ganghwa mugwort, custom clay chairs handcrafted by Japanese Kasama-ware artisans, and original cloaks designed for maximum thermal effect, ensuring excellence in every aspect of the experience.
[Franchise Partner Recruitment]
YOMOGii is now accepting inquiries from both individual entrepreneurs and corporations. The company is seeking partners who share its vision of creating stores that will be cherished by their local communities for years to come. Trial invitations are currently available for media representatives and prospective franchise owners to experience the brand's unique atmosphere and services.
From 'Special Occasion Beauty' to 'Daily Wellness'
YOMOGii is a women-only salon focused on the concept of 'daily wellness' rather than occasional luxury treatments. Similar to a sauna or gym, it aims to be a routine habit, currently operating 7 stores nationwide in areas including Ebisu, Shibuya, Azabu-juban, Kashiwa, and Osaka. The salon offers original herbal blends tailored to a customer's mood or physical condition, encouraging an enjoyable daily wellness routine.
[The System Behind 'Daily Wellness']
YOMOGii has introduced a subscription plan that allows customers to visit all store locations. This flexibility enables users to visit different branches—such as Ebisu on weekdays and Kashiwa on weekends—making it easy to integrate into their schedules. The salon also prioritizes customer comfort with women-only, fully private rooms.
[Achievements and Growth]
In the two years since its opening, YOMOGii has welcomed over 25,000 visitors, achieving this milestone solely through word-of-mouth without advertising. The first franchise location, 'YOMOGii Fujinomiya,' is scheduled to open in 2025, addressing the high demand for daily wellness in regional areas.
[Commitment to Premium Materials]
The brand ensures top-tier quality by personally inspecting contract farms and production processes in Ganghwa Island, South Korea. Its offerings feature 3-year aged Ganghwa mugwort, custom clay chairs handcrafted by Japanese Kasama-ware artisans, and original cloaks designed for maximum thermal effect, ensuring excellence in every aspect of the experience.
[Franchise Partner Recruitment]
YOMOGii is now accepting inquiries from both individual entrepreneurs and corporations. The company is seeking partners who share its vision of creating stores that will be cherished by their local communities for years to come. Trial invitations are currently available for media representatives and prospective franchise owners to experience the brand's unique atmosphere and services.
FAQ
Can I use the 'All-you-can-visit' plan at any YOMOGii store?
Yes, the plan is valid at all locations nationwide, allowing you to choose branches like Ebisu or Osaka based on your schedule.
What is unique about the materials used for mugwort steam?
We use 3-year aged mugwort from Ganghwa Island and custom-made clay chairs crafted by Japanese Kasama-ware artisans.
Who can apply to become a YOMOGii franchise partner?
We welcome both individuals and corporations who are passionate about building stores that are cherished by local communities.