How many customers did YOMOGii serve within 2 years of opening?

YOMOGii served over 25,000 customers within 2 years of opening.

What is the name of the company that operates the YOMOGii mugwort steam salon?

VITO Co., Ltd. operates the YOMOGii mugwort steam salon.

Which brand launched a national franchise expansion in the women-only wellness sector?

YOMOGii launched a national franchise expansion in the women-only wellness sector.

When did YOMOGii surpass 25,000 customers since its launch?

YOMOGii surpassed 25,000 customers two years after its launch.

What type of treatment does the YOMOGii salon specialize in?

The YOMOGii salon specializes in mugwort steam treatments for women.

Mugwort Steam Salon 'YOMOGii' Surpasses 25,000 Customers via Word-of-Mouth in 2 Years; Launches National Franchise Expansion.

Published May 20, 2026 6:57 PM ・ Updated Jun 14, 2026 2:24 PM ・ 5 min read ・ Source: PR TIMES

VITO Co., Ltd. has started recruiting franchise partners for its women-only mugwort steam salon, 'YOMOGii.' Following its success with 25,000 customers in 2 years, the brand aims to scale 'daily wellness' as a national lifestyle habit.

VITO Co., Ltd. (Headquarters: Shibuya, Tokyo; Project Lead: Mizuho Tanaka), the operator of the women-only mugwort steam salon 'YOMOGii,' has officially announced the launch of its nationwide franchise recruitment program.

From 'Special Occasion Beauty' to 'Daily Wellness'

YOMOGii is a women-only salon focused on the concept of 'daily wellness' rather than occasional luxury treatments. Similar to a sauna or gym, it aims to be a routine habit, currently operating 7 stores nationwide in areas including Ebisu, Shibuya, Azabu-juban, Kashiwa, and Osaka. The salon offers original herbal blends tailored to a customer's mood or physical condition, encouraging an enjoyable daily wellness routine.

[The System Behind 'Daily Wellness'] YOMOGii has introduced a subscription plan that allows customers to visit all store locations. This flexibility enables users to visit different branches—such as Ebisu on weekdays and Kashiwa on weekends—making it easy to integrate into their schedules. The salon also prioritizes customer comfort with women-only, fully private rooms.

[Achievements and Growth] In the two years since its opening, YOMOGii has welcomed over 25,000 visitors, achieving this milestone solely through word-of-mouth without advertising. The first franchise location, 'YOMOGii Fujinomiya,' is scheduled to open in 2025, addressing the high demand for daily wellness in regional areas.

[Commitment to Premium Materials] The brand ensures top-tier quality by personally inspecting contract farms and production processes in Ganghwa Island, South Korea. Its offerings feature 3-year aged Ganghwa mugwort, custom clay chairs handcrafted by Japanese Kasama-ware artisans, and original cloaks designed for maximum thermal effect, ensuring excellence in every aspect of the experience.

[Franchise Partner Recruitment] YOMOGii is now accepting inquiries from both individual entrepreneurs and corporations. The company is seeking partners who share its vision of creating stores that will be cherished by their local communities for years to come. Trial invitations are currently available for media representatives and prospective franchise owners to experience the brand's unique atmosphere and services.

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Source: PR TIMES
Category: Partnership

Mugwort Steam Salon 'YOMOGii' Surpasses 25,000 Customers via Word-of-Mouth in 2 Years; Launches National Franchise Expansion.

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