VISIT Hokkaido Inc. to Release Sales Promotion Management Cloud "Promo Cloud" on July 1

VISIT Hokkaido Inc. (Location: Sapporo City, Hokkaido; Representative Director: Mikio Hirochō) will release the sales promotion management cloud "Promo Cloud" in July. This service is designed to help companies strategically plan and operate their sales promotion activities for inbound visitors.

Promo Cloud is a sales promotion management cloud that allows users to freely design "when," "to whom," and "under what conditions" promotions are delivered.

In addition to authentication management, usage count management, time management, and period management, it features a "Special Feature Page" function that allows multiple promotions to be listed on a single page. This enables more flexible and strategic sales promotion measures across a wide range of industries and business formats, including retail, commercial facilities, and local governments.

Sales Promotion Management Cloud "Promo Cloud"

Background of Development

In recent years, the number of inbound foreign travelers has been increasing annually, and travel styles and purchasing behaviors have become highly diverse.

Consequently, in addition to delivering promotions to a large number of people, companies have also found it important to engage in marketing activities that employ strategic promotional approaches tailored to target audiences and usage scenarios.

For example,

- Coupons usable only during daytime hours

- Campaigns available only during the opening month of a new store

- Benefits limited to a specific number of people

- Promotions limited to specific stores or areas

Companies can devise a wide variety of strategic sales promotion measures.

However, there has not yet been a sufficient way to flexibly design and operate desired promotional measures while simultaneously suppressing operational burdens on-site, preventing fraudulent use, and mitigating risks such as screenshot sharing of coupon screens.

Against this backdrop, we developed the sales promotion management cloud "Promo Cloud" to create an environment where companies can more flexibly design and operate sales promotion strategies that differ for each business.

Overall Service Structure of Promo Cloud

What is Promo Cloud?

Promo Cloud is a sales promotion management cloud that allows for the flexible design and operation of sales promotion measures tailored to each company by freely combining authentication, usage count, time, period, and special feature pages.

5 Key Features

Promo Cloud consists of the following five features:

Authentication Management

Set up an authentication screen to manage promotions targeted to specific groups.

Example:

- Limited to specific stores

- Limited to specific areas

- Member-exclusive

Usage Count Management

Manage the number of times or the quantity of promotions used.

Example:

- Limited to one use per person

- Limited to the first 1,000 people

- Limited quantity campaign

Time Management

Specify the times when promotions can be published.

Example:

- Lunchtime only

- Limited to 13:00 - 17:00

- Last-minute sale before closing

Period Management

Promotions can be published only during specified periods, such as for campaigns or events.

Example:

- July-only campaign

- Event-limited

- Seasonal special project

Special Feature Page

Multiple promotions can be listed together on one page.

Five Management Functions Comprising Promo Cloud

Featured Function | New Feature "Special Feature Page"

The Special Feature Page can be used in various ways depending on the industry.

By listing promotions, it creates a promotional page that is easy for users to understand and easy for companies to manage.

Retail Industry

Display campaigns for each product in a list, usable as a promotional page similar to a flyer.

Commercial Facilities

Consolidate campaigns and benefits from each tenant to support increased foot traffic throughout the facility.

Local Governments/Regions

Aggregate restaurants, tourist facilities, experience providers, and events within a region onto a single page to clearly communicate the overall appeal of the area.

Screen Image of Special Feature Page

Value Realized by Promo Cloud

Promo Cloud supports more strategic marketing activities by designing and operating sales promotion measures based on conditions, and analyzing and improving the results.

This leads to:

- Improved flexibility of sales promotion measures

- Sales promotion design tailored to target audiences

- Suppression of fraudulent use

- Optimization of promotion conditions

- Sales promotion improvement based on data

Five Values Realized by Promo Cloud

Anticipated Usage Scenarios

Retail Industry

- Product-specific campaigns

- Time-limited promotions

- Store-specific projects

- Digital flyers through special feature pages

Commercial Facilities

- In-facility campaigns

- Tenant features

- Seasonal events

Local Governments/Regions

- Regional circulation campaigns

- Regional coupons

- Tourism feature pages

Five Benefits of Introducing Promo Cloud

Future Outlook

Promo Cloud will be developed as a platform to support sales promotion DX across a wide range of industries, including retail, commercial facilities, local governments, and tourism.

Moving forward, we will further enhance data analysis and sales promotion management functions to evolve into a more advanced sales promotion platform tailored to the marketing strategies of individual companies and regions.

Company Profile

Company Name: VISIT Hokkaido Inc.

Representative: Mikio Hirochō, Representative Director

Location: Hokkaido Sapporo City Chuo-ku Minami 16-jo Nishi 4-chome 5-4

Business Activities: Inbound Marketing Business, Sales Promotion DX Business

URL: https://visithkd.com/

Inquiries Regarding This Matter

VISIT Hokkaido Inc.

TEL: 011-252-9390

Mail: info@visit-hkd.com