Japanese Sensory Brand "MEGURI" Becomes Main Sponsor for "Zoning Out Competition" Pursuing "Time to Do Nothing"
Japanese sensory brand MEGURI has joined as the main sponsor for the "Zoning Out Competition," an event promoting the importance of "doing nothing" in today's information-saturated society. This partnership offers a new wellness experience through MEGURI's spike mats, helping people find mental and physical balance via their five senses.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 22:00
- 🔍 Collected: May 1, 2026 at 13:31
- 🤖 AI Analyzed: May 1, 2026 at 13:51 (19 min after Collected)
VIS Corporation announced that MEGURI, a Japanese sensory brand, will participate as the main sponsor for the "Zoning Out Competition 'Mother's Battle' and the 4th TOKYO Zoning Out Competition."
The Zoning Out Competition, an experiential event where participants compete to spend 90 minutes "doing nothing," has garnered significant attention, being featured on over 38 terrestrial TV programs to date.
In an era increasingly dominated by information overload and smartphone dependence, this initiative questions society about the value of "time to do nothing = mental space." This collaboration will utilize MEGURI's spike mats to offer a new "zoning out" experience that balances body and mind through the "five senses," proposing a new form of wellness that creates mental space through the "pursuit of healing."
**The Ever-Increasing Demand for "Time to Do Nothing"**
In modern society, due to the widespread use of smartphones and social media, constantly being exposed to information has become commonplace. According to a survey by the Ministry of Internal Affairs and Communications (*1), the internet usage time of Japanese people is increasing year by year, with those in their 20s to 40s spending an average of 3 to 5 hours or more online per day.
Furthermore, the World Health Organization (WHO) points out that prolonged digital contact and chronic stress can lead to decreased concentration and increased mental fatigue. In Japan, a survey by the Ministry of Health, Labour and Welfare (*2) found that approximately 80% of workers experience strong stress related to their jobs, indicating that the importance of mental care in modern society is higher than ever before.
Recent neuroscience research has also revealed that the Default Mode Network (DMN), a brain network active during a state of "doing nothing," plays a crucial role in memory consolidation, creativity enhancement, and deepening self-awareness. However, excessive informational stimulation is said to inhibit this function, leading to a decline in thought organization and creativity.
Thus, in a modern world where "always doing something" has become the norm, "time to do nothing" is not just mere rest but a vital period for reconstructing the brain and mind.
Against this social backdrop, the "Zoning Out Competition" offers a space to reclaim innate human senses and thoughts through a paradoxical approach of "intentionally creating time to do nothing."
(*1 Source: FY2024 Survey Report on Internet Usage Time and Information Behavior for Communication Media)
(*2 Source: FY22023 Survey on Industrial Safety and Health (Actual Conditions Survey))
**Background of MEGURI's Participation**
MEGURI is a sensory brand that aims to balance body and mind through an approach to the five senses, based on the concept of "pursuit of healing."
The brand's first product, "MEGURI Mat & Pillow," was developed with a focus on being easy, safe, and sustainable for anyone to use. Its acupressure spike section features "mineral core®," a special spike uniquely blended with two types of natural minerals. It allows for personalized care for various parts of the body—not just the back, but also the abdomen, soles of the feet, thighs, calves, neck, and shoulders—to suit daily condition and mood.
Furthermore, it is designed to naturally draw consciousness towards bodily sensations and lead to a state of releasing thoughts when used for about 10-20 minutes, combined with deep breathing and gentle body swaying.
This philosophy of "creating time to do nothing from sensation" has extremely high affinity with the value of "intentionally creating time to do nothing = mental space" advocated by the "Zoning Out Competition."
In this collaboration, a new experience will be created to generate mental space starting from the "sense of touch," without relying on sight or hearing. By balancing the body rather than the head, it proposes a new form of wellness that leads more naturally to a "zoning out state."
**Product Experience Available on Competition Day**
The Zoning Out Competition has planned the following initiatives for the day of the event:
* MEGURI spike mats will be installed within the venue.
* Experience booths will be set up for visitors.
* Participants will also be able to use "MEGURI" products before and during the competition.
The event will create a visually impactful space, offering an experience where "you do nothing, yet somehow feel refreshed."
It aims to present the importance of "stopping" and "feeling" to a society where busyness has been valued, thereby expanding new options for wellness.
**Event Overview**
**①Zoning Out Competition "Mother's Battle"**
* Date: May 10, 2026 (Sunday, Mother's Day)
* Venue: Asakusa Hanayashiki
* Expected Attendance: 2,000-2,500 people
* Organizer: VIS Corporation
**②4th TOKYO Zoning Out Competition**
* Date: November 3, 2026 (Tuesday, Culture Day)
* Venue: Undisclosed location in Tokyo
* Expected Attendance: 1,500-2,000 people
* Organizer: VIS Corporation
The Zoning Out Competition, an experiential event where participants compete to spend 90 minutes "doing nothing," has garnered significant attention, being featured on over 38 terrestrial TV programs to date.
In an era increasingly dominated by information overload and smartphone dependence, this initiative questions society about the value of "time to do nothing = mental space." This collaboration will utilize MEGURI's spike mats to offer a new "zoning out" experience that balances body and mind through the "five senses," proposing a new form of wellness that creates mental space through the "pursuit of healing."
**The Ever-Increasing Demand for "Time to Do Nothing"**
In modern society, due to the widespread use of smartphones and social media, constantly being exposed to information has become commonplace. According to a survey by the Ministry of Internal Affairs and Communications (*1), the internet usage time of Japanese people is increasing year by year, with those in their 20s to 40s spending an average of 3 to 5 hours or more online per day.
Furthermore, the World Health Organization (WHO) points out that prolonged digital contact and chronic stress can lead to decreased concentration and increased mental fatigue. In Japan, a survey by the Ministry of Health, Labour and Welfare (*2) found that approximately 80% of workers experience strong stress related to their jobs, indicating that the importance of mental care in modern society is higher than ever before.
Recent neuroscience research has also revealed that the Default Mode Network (DMN), a brain network active during a state of "doing nothing," plays a crucial role in memory consolidation, creativity enhancement, and deepening self-awareness. However, excessive informational stimulation is said to inhibit this function, leading to a decline in thought organization and creativity.
Thus, in a modern world where "always doing something" has become the norm, "time to do nothing" is not just mere rest but a vital period for reconstructing the brain and mind.
Against this social backdrop, the "Zoning Out Competition" offers a space to reclaim innate human senses and thoughts through a paradoxical approach of "intentionally creating time to do nothing."
(*1 Source: FY2024 Survey Report on Internet Usage Time and Information Behavior for Communication Media)
(*2 Source: FY22023 Survey on Industrial Safety and Health (Actual Conditions Survey))
**Background of MEGURI's Participation**
MEGURI is a sensory brand that aims to balance body and mind through an approach to the five senses, based on the concept of "pursuit of healing."
The brand's first product, "MEGURI Mat & Pillow," was developed with a focus on being easy, safe, and sustainable for anyone to use. Its acupressure spike section features "mineral core®," a special spike uniquely blended with two types of natural minerals. It allows for personalized care for various parts of the body—not just the back, but also the abdomen, soles of the feet, thighs, calves, neck, and shoulders—to suit daily condition and mood.
Furthermore, it is designed to naturally draw consciousness towards bodily sensations and lead to a state of releasing thoughts when used for about 10-20 minutes, combined with deep breathing and gentle body swaying.
This philosophy of "creating time to do nothing from sensation" has extremely high affinity with the value of "intentionally creating time to do nothing = mental space" advocated by the "Zoning Out Competition."
In this collaboration, a new experience will be created to generate mental space starting from the "sense of touch," without relying on sight or hearing. By balancing the body rather than the head, it proposes a new form of wellness that leads more naturally to a "zoning out state."
**Product Experience Available on Competition Day**
The Zoning Out Competition has planned the following initiatives for the day of the event:
* MEGURI spike mats will be installed within the venue.
* Experience booths will be set up for visitors.
* Participants will also be able to use "MEGURI" products before and during the competition.
The event will create a visually impactful space, offering an experience where "you do nothing, yet somehow feel refreshed."
It aims to present the importance of "stopping" and "feeling" to a society where busyness has been valued, thereby expanding new options for wellness.
**Event Overview**
**①Zoning Out Competition "Mother's Battle"**
* Date: May 10, 2026 (Sunday, Mother's Day)
* Venue: Asakusa Hanayashiki
* Expected Attendance: 2,000-2,500 people
* Organizer: VIS Corporation
**②4th TOKYO Zoning Out Competition**
* Date: November 3, 2026 (Tuesday, Culture Day)
* Venue: Undisclosed location in Tokyo
* Expected Attendance: 1,500-2,000 people
* Organizer: VIS Corporation