Establishment of Veeenus Inc.: Integrating Interdisciplinary Expertise to Transform Healthcare into Culture

Veeenus Inc. has been established with the purpose of 'sparking the future of healthcare revolution.' The company integrates medicine, research, education, marketing, and entertainment as a new creative healthcare company.

Built upon an interdisciplinary team consisting of medical doctors, brand strategists, and creators, Veeenus has developed the unique '3e behavioral change model'—comprising evidence, education, and entertainment—to connect scientifically-backed health information to behavior change. They will promote the social implementation of preventive medicine and well-being education in Japan.

In modern society, while vast amounts of health information circulate via SNS and digital media, the proliferation of misinformation has led to a serious issue: 'correct knowledge does not lead to action.' Veeenus aims to transform 'knowledge into action' and 'health into culture' by bridging these professional domains.

The '3e behavioral change model' includes:
- Evidence: Evidence-based information design through collaboration with doctors and academic institutions.
- Education: Designing learning experiences that instill health information into society as lifelong education.
- Entertainment: Transforming health into something people want to 'participate in' through events, culture, and content.

The co-CEOs are Veeenus Honda (Yuka Honda), a medical doctor, data scientist, and Specially Appointed Associate Professor at Keio University, and Hiroto Hori, an expert in global brand strategy. Additionally, Dr. Yuichi Sato, a medical doctor, serves as an advisor, supporting the company's medical foundation.