UTARIII to Host 9-Day TikTok Live Commerce Event from Sapporo, Featuring Top Creator Who Sells '2 Tons per Hour' to Promote Hokkaido's Finest Foods Nationwide

UTARIII Inc. (Location: Sapporo, Hokkaido; CEO: Sayaka Adachi), a company specializing in TikTok live commerce support in Hokkaido, will welcome TikTok creator 'Yosuke the Bargain Seller' (@genkai_inpeita, 16.3K followers) as a guest for a nine-day live commerce broadcast of food products from Sapporo, Hokkaido, starting Friday, June 19, to Saturday, June 27, 2026.

## About UTARIII Inc. and 'Namarawayadabesa'
With the mission of 'regional revitalization for Hokkaido,' UTARIII Inc. develops community and digital marketing businesses. Under its 'Triple 3 Concept' (300 people, 3 billion yen, 30 projects), the company supports Hokkaido businesses based on a network of 1,500-2,000 companies inside and outside Hokkaido.
The core of its digital marketing business is the 'Kamuy Buzz Boost (KBB),' a hands-on support service for TikTok Shop Live. As a service specializing in live commerce that offers one-stop support from planning to analysis and improvement, it has been implemented across multiple genres, including food, apparel, and cosmetics.
'Namarawayadabesa' (@utariii1127) is the company's own TikTok account, operated as a demonstration channel for Kamuy Buzz Boost. Themed around 'Select Hokkaido Ingredients,' it conducts live broadcasts from Sapporo at least once a week to test and accumulate winning patterns for live commerce sales of Hokkaido products.

## Why Hokkaido Food via Live Commerce Now?
TikTok Shop, which officially launched in Japan in June 2025, recorded sales of approximately 3 billion yen in its first three months and is expected to grow into a 50 billion yen market within a year. Because the entire process from product discovery to purchase can be completed in as few as two taps, the barrier to entry is lower compared to platforms like Rakuten and Amazon, and it has demonstrated particularly high conversion rates in the food category.
However, many of Hokkaido's primary industry and food businesses currently have limited access to such emerging digital sales channels. Through Kamuy Buzz Boost, UTARIII is promoting sales channel development by combining Hokkaido ingredients with TikTok Shop live commerce.

## Details of the Initiative: This Collaboration
This time, UTARIII has invited 'Yosuke the Bargain Seller' (affiliated with VIA Inc.), a creator with an outstanding sales record on TikTok Shop, to conduct a nine-day live broadcast from various locations in Hokkaido, including the Kyoei Fish Market and an Ezo brown bear jerky store.
Yosuke is a top-tier TikTok creator in Japan, with a track record of selling 4 tons of potatoes and 100kg of autumn salmon, and once sold 2 tons of products in a single hour. By broadcasting simultaneously on two accounts with UTARIII's 'Namarawayadabesa,' they aim to promote Hokkaido products to a wider audience.

- **Collaboration with a Top Creator**: Featuring a top performer with a record of selling 2 tons per hour.
- **On-Location Broadcasts**: Streaming in real-time from Hokkaido sites like markets and stores.
- **Dual-Account Strategy**: Broadcasting on both @genkai_inpeita and @utariii1127 to maximize reach.
- **Demonstration of Kamuy Buzz Boost**: Applying KBB's expertise to validate a winning formula for Hokkaido food live commerce.

## Broadcast Schedule
- **Period**: June 19 (Fri) - June 27 (Sat)
- **Locations**: Office, Kyoei Fish Market, Tabibito Kitchen (Tanukikoji), Tarche Store @ Otaru
- **Main Products**: Tarche products, Ezo brown bear jerky, garlic, market seafood, Ezo deer gyoza, etc.
- **Accounts**: @genkai_inpeita / @utariii1127

## Future Plans
Following this collaboration, UTARIII will fully launch its live commerce support, connecting producers and food businesses in Hokkaido with TikTok creators, and will continue to promote the use of TikTok Shop.

## A Message from the CEO
Sayaka Adachi (CEO):
'Hokkaido is full of world-class ingredients. Through this collaboration, we want to deliver the authentic taste of Hokkaido to TikTok users nationwide. We aim to create a future where producers and consumers are directly connected through the experiential sales format of live commerce.'