Gifu-Gujo's Old Farmhouse Eel Specialty Restaurant 'Kamon' Has its 'Premium Frozen Unaju' Officially Adopted as a Menu for Guests at 'Fairfield by Marriott Gifu Gujo'

Kamon (representative: Kaname Furuse), a reservation-only (evenings: limited to 3 groups per day) jiyaki-style eel specialty restaurant in a restored old farmhouse in Gujo, Gifu, has developed a 'Premium Frozen Unaju' using the latest liquid rapid freezing technology. We are pleased to announce that this product has been officially adopted as a menu item for guests at 'Fairfield by Marriott Gifu Gujo'. The hotel, which proposes a travel style of exploring the region's charms from a hotel base under the concept 'Quest for the Unknown Japan,' will offer this product as one of the food experiences that leverages local character. ■ Background: The social issue of 'dinner refugees' faced by regional hotels. In recent years, as many tourists, including inbound visitors, travel to regional areas, the number of 'lodging-specialized hotels' without restaurants has been increasing. To solve the 'dinner refugee problem,' where guests arriving late have no choice but 'convenience store bento,' Kamon has developed the ultimate frozen unaju that 'perfectly resurrects the freshly grilled taste of a specialty restaurant with just microwave heating.' It is handed over at the hotel's front desk (reception) and can be enjoyed at the guest's convenience in their own room, realizing a top-class food experience as a guest-exclusive 'completely private in-room dining.' ■ Perfect Reproduction of the Ultimate 'Crispy, Fluffy' Texture: 'Jiyaki' x 'Tomin' Freezing. Kamon's eel is Kansai-style 'jiyaki,' grilled over a strong charcoal fire without steaming. To lock in the ultimate 'crispy, fluffy' texture created by the chef's dedicated grilling, we introduced the latest liquid rapid freezer 'Tomin Mini' (from Technican Co., Ltd.), which does not destroy cells. We succeeded in reducing drip (loss of umami) during thawing to about one-tenth of the normal amount. Furthermore, we thoroughly implemented a 'philosophy of subtraction,' deliberately eliminating all items like wooden sheets or cooking paper to prevent the texture from being spoiled by excess steam during microwave heating. The moment the microwave door is opened, an overwhelming sizzle, as if it were just grilled in front of you, is revived. ■ Hotel-Exclusive Packaging Balancing 'Convenience' in Guest Rooms and SDGs. To be enjoyed immediately in Marriott guest rooms, the hotel version uses a special specification that balances convenience and environmental consideration (SDGs) by omitting excessive packaging. We use authentic natural wood (Falcata wood) boxes that have no risk of endocrine disruptors when heated. The smart composition, a set of the 'unaju main body' and 'special condiments (coarsely ground Aoyama sansho from Sato Farm, extra sauce),' elegantly and safely enhances the private dinner experience in the guest room. ※ For 'mail order' from our official online store and 'B2B gifts' for corporations, we offer a full set that includes a 'jet-black special package (in a luxury gift box)' ideal for gifting, as well as top-grade 'Yoshino cedar ranchu chopsticks (Rikyu-bashi)' and a 'high-quality washi paper chopstick sleeve' with a seal impression. ■ Building an 'O2O (Customer Referral) Ecosystem' that brings money to the region. The ultimate goal of this initiative is not just sales within the hotel. It creates a 'direct customer referral loop from lodging facilities to local restaurants,' where a customer who is impressed by eating Kamon's unaju in the hotel late at night thinks, 'If it's this delicious, I want to go to the actual restaurant (a 100-year-old farmhouse) for lunch tomorrow and eat it freshly grilled!' and incorporates Kamon into their next day's sightseeing route. This promotes the region's charm and food culture, bringing economic benefits to the entire town of Gujo. ■ Future Outlook: Expansion into 'B2B Gifts' for the affluent market. In the future, in addition to sales on our official online store, Kamon will accelerate the development of 'corporate (B2B) exclusive packages,' leveraging this adoption as a springboard for first-class in-flight meals for airlines, VIP menus at golf courses, contract-closing gifts for luxury car dealers, and gifts for corporate executives. 【Store Information】 Store Name: Jiyaki Unagi Kamon. Location: 164-2 Tokunaga, Yamato-cho, Gujo-shi, Gifu. Hours: Lunch 11:00-14:00 / Dinner Reservation-only (3 groups/day). Official HP: https://kamon-unagi.com. Official Instagram: @jiyakiunagi_kamon. 【Contact for this matter】 Jiyaki Unagi Kamon, PR: Hiroshi Wada. TEL: 080-2626-8026 / E-mail: wada.hiroshi@kamon-unagi.com. d182119-1-956c2b0d76abc87b94e55df38d215b76.pdf