【World First】UNDONE Launches New Project Merging F1 Team and TV Anime.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 10:34
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1378h 52m after Published)
Tokyo-based brand UNDONE (アンダーン) is pleased to announce a special collaboration with the Atlassian Williams F1 Team and the TV anime "DanDaDan". Please look forward to the creation of new value born from the resonance of each of their unique characteristics. This project marks the first time an F1 team and a TV anime have truly merged. It will be rolled out not only as a single product but as a diverse collection of merchandise, including watches.
About the Collaboration
UNDONE has always focused on small-batch production and customization, shaping the vision of each fan. While watches are a prime example of their products, the brand has aimed for more.
For this project, UNDONE will take the lead in planning and conceptualizing the collaboration with the Williams F1 Team and the TV anime "DanDaDan," with plans to release items across multiple categories in addition to watches. This comprehensive merchandise collection aims for an unprecedented crossover.
Detailed product information will be released sequentially leading up to the sales start.
《 Pre-registration Page Here 》
Background of the Collaboration's Birth
In July 2025, UNDONE signed an official partnership agreement with the Atlassian Williams F1 Team. They unveiled two models, "FW47" and "Carbono," at the British Grand Prix.
The FW47 reflects the actual machine's design philosophy, while the Carbono allows fans to customize their driver number and helmet design. These products garnered attention for their fan-centric development approach.
However, for UNDONE, this was not an "endpoint" but a "starting point."
Robert Tran, Founder of UNDONE, commented:
"We didn't intend for the agreement with Williams to end as a mere licensing expansion. We wanted to create something unprecedented that genuinely reflected the fans' perspective. By establishing a base in Japan, we saw the possibility of connecting F1 with Japanese anime IP. It's not an easy path, but that's precisely why we believe it's worth the challenge."
— Robert Tran, Founder of UNDONE
The precision and tradition of F1, and the unrestrained energy of the TV anime "DanDaDan."
These two charming and unique worlds will be shaped into a merchandise collection.
This is a new endeavor where different cultures intersect. Details such as the sales schedule will be announced sequentially.
Comments
Robert Tran (ロバート・トラン)
Founder of UNDONE
"When you look at F1 fans and anime fans, there are commonalities. Respect for craftsmanship, overflowing passion, and a strong admiration for those who push forward with all their might. The overlap between F1 and anime is no longer a coincidence; it's a flow of the times. UNDONE will give form to that intersection. We will refine things that cannot be logically connected into a form that, the moment you hold it, you feel 'this is it.'"
Luke Timmis (ルーク・ティミス)
Head of Licensing, Atlassian Williams F1 Team
"For many fans, merchandise is the first real touchpoint with a brand. That's why we place great importance on creating engaging connections that tell people 'who we are' and invite them to join our journey. This collaboration is another exciting step forward in that mission. We look forward to bringing the appeal of Williams to DanDaDan fans in Japan and around the world."
Hiroshi Kamei（亀井 博司）
Producer, TV Anime "DanDaDan"
"I am extremely delighted to have been given this wonderful opportunity to collaborate with the historic Williams Racing. New endeavors are always exciting, and I have great expectations for the unfolding of a new world. Through this collaboration, we hope to share the charm and worldview of the TV anime 'DanDaDan' with Williams fans, offering an experience where they can enjoy the work more intimately and in a new way. We hope you will look forward to it."
About Each Company
Atlassian Williams F1 Team
Founded in 1977. A historic British team with numerous world championships, boasting the third most successful record in F1 history. Currently fielding Carlos Sainz and Alex Albon, the team aims to return to the front of the grid under its new structure. Supported by fans worldwide...
About the Collaboration
UNDONE has always focused on small-batch production and customization, shaping the vision of each fan. While watches are a prime example of their products, the brand has aimed for more.
For this project, UNDONE will take the lead in planning and conceptualizing the collaboration with the Williams F1 Team and the TV anime "DanDaDan," with plans to release items across multiple categories in addition to watches. This comprehensive merchandise collection aims for an unprecedented crossover.
Detailed product information will be released sequentially leading up to the sales start.
《 Pre-registration Page Here 》
Background of the Collaboration's Birth
In July 2025, UNDONE signed an official partnership agreement with the Atlassian Williams F1 Team. They unveiled two models, "FW47" and "Carbono," at the British Grand Prix.
The FW47 reflects the actual machine's design philosophy, while the Carbono allows fans to customize their driver number and helmet design. These products garnered attention for their fan-centric development approach.
However, for UNDONE, this was not an "endpoint" but a "starting point."
Robert Tran, Founder of UNDONE, commented:
"We didn't intend for the agreement with Williams to end as a mere licensing expansion. We wanted to create something unprecedented that genuinely reflected the fans' perspective. By establishing a base in Japan, we saw the possibility of connecting F1 with Japanese anime IP. It's not an easy path, but that's precisely why we believe it's worth the challenge."
— Robert Tran, Founder of UNDONE
The precision and tradition of F1, and the unrestrained energy of the TV anime "DanDaDan."
These two charming and unique worlds will be shaped into a merchandise collection.
This is a new endeavor where different cultures intersect. Details such as the sales schedule will be announced sequentially.
Comments
Robert Tran (ロバート・トラン)
Founder of UNDONE
"When you look at F1 fans and anime fans, there are commonalities. Respect for craftsmanship, overflowing passion, and a strong admiration for those who push forward with all their might. The overlap between F1 and anime is no longer a coincidence; it's a flow of the times. UNDONE will give form to that intersection. We will refine things that cannot be logically connected into a form that, the moment you hold it, you feel 'this is it.'"
Luke Timmis (ルーク・ティミス)
Head of Licensing, Atlassian Williams F1 Team
"For many fans, merchandise is the first real touchpoint with a brand. That's why we place great importance on creating engaging connections that tell people 'who we are' and invite them to join our journey. This collaboration is another exciting step forward in that mission. We look forward to bringing the appeal of Williams to DanDaDan fans in Japan and around the world."
Hiroshi Kamei（亀井 博司）
Producer, TV Anime "DanDaDan"
"I am extremely delighted to have been given this wonderful opportunity to collaborate with the historic Williams Racing. New endeavors are always exciting, and I have great expectations for the unfolding of a new world. Through this collaboration, we hope to share the charm and worldview of the TV anime 'DanDaDan' with Williams fans, offering an experience where they can enjoy the work more intimately and in a new way. We hope you will look forward to it."
About Each Company
Atlassian Williams F1 Team
Founded in 1977. A historic British team with numerous world championships, boasting the third most successful record in F1 history. Currently fielding Carlos Sainz and Alex Albon, the team aims to return to the front of the grid under its new structure. Supported by fans worldwide...