World's First: UNDONE Launches New Project Fusing F1 Team and TV Anime
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 07:00
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1382h 26m after Published)
Tokyo-based brand UNDONE announces a special collaboration with the Atlassian Williams F1 Team and the TV anime 'DanDaDan'. Pay attention to the creation of new value born from the resonance of their individualities. This project marks the first initiative where an F1 team and a TV anime authentically merge. It will be developed not merely as a single product, but as a diverse collection of merchandise, including watches.
**About the Collaboration**
UNDONE has historically focused on small-batch production and customization, giving shape to each fan's unique perspective. While watches are a prime example of their products, the brand's aspirations extend beyond them.
In this project, UNDONE is taking the lead in planning and conceptualizing the collaboration between the Williams F1 Team and the TV anime 'DanDaDan'. The initiative will feature items across multiple categories, in addition to watches. This comprehensive merchandise collection aims to achieve an unprecedented form of crossover.
Detailed product information will be sequentially released leading up to the sales launch.
[Pre-registration page here](https://undone.co.jp/pages/wf1-x-ddd)
**Background of the Collaboration**
In July 2025, UNDONE signed an official partnership agreement with the Atlassian Williams F1 Team. Two models, 'FW47' and 'Carbono', were unveiled at the British Grand Prix.
The FW47 model reflects the actual machine's design philosophy, while the Carbono model allows fans to customize driver numbers and helmet designs themselves. These products garnered attention for their development from the perspective of F1 fans.
However, for UNDONE, this was not an endpoint but a starting point.
UNDONE Founder Robert Tran states:
*We did not intend for the contract with Williams to end as a mere licensing expansion. We wanted to create something unprecedented that genuinely reflected the fans' perspective. By moving our base to Japan, we saw the possibility of connecting F1 and Japanese anime IP. It is not an easy path, but that is precisely why we believe it is worth challenging.*
— Robert Tran, Founder of UNDONE
The precision and tradition of F1, combined with the uninhibited energy of the TV anime 'DanDaDan'. We are shaping these two attractive and unique worlds into a merchandise collection. This is a new endeavor where different cultures intersect. Detailed sales schedules and other information will be announced sequentially.
**Comments**
Robert Tran, UNDONE Founder
'If you look at F1 fans and anime fans, there are commonalities. Respect for craftsmanship, overflowing passion, and a strong admiration for things pursued with full effort. The overlap between F1 and anime is...'
**About the Collaboration**
UNDONE has historically focused on small-batch production and customization, giving shape to each fan's unique perspective. While watches are a prime example of their products, the brand's aspirations extend beyond them.
In this project, UNDONE is taking the lead in planning and conceptualizing the collaboration between the Williams F1 Team and the TV anime 'DanDaDan'. The initiative will feature items across multiple categories, in addition to watches. This comprehensive merchandise collection aims to achieve an unprecedented form of crossover.
Detailed product information will be sequentially released leading up to the sales launch.
[Pre-registration page here](https://undone.co.jp/pages/wf1-x-ddd)
**Background of the Collaboration**
In July 2025, UNDONE signed an official partnership agreement with the Atlassian Williams F1 Team. Two models, 'FW47' and 'Carbono', were unveiled at the British Grand Prix.
The FW47 model reflects the actual machine's design philosophy, while the Carbono model allows fans to customize driver numbers and helmet designs themselves. These products garnered attention for their development from the perspective of F1 fans.
However, for UNDONE, this was not an endpoint but a starting point.
UNDONE Founder Robert Tran states:
*We did not intend for the contract with Williams to end as a mere licensing expansion. We wanted to create something unprecedented that genuinely reflected the fans' perspective. By moving our base to Japan, we saw the possibility of connecting F1 and Japanese anime IP. It is not an easy path, but that is precisely why we believe it is worth challenging.*
— Robert Tran, Founder of UNDONE
The precision and tradition of F1, combined with the uninhibited energy of the TV anime 'DanDaDan'. We are shaping these two attractive and unique worlds into a merchandise collection. This is a new endeavor where different cultures intersect. Detailed sales schedules and other information will be announced sequentially.
**Comments**
Robert Tran, UNDONE Founder
'If you look at F1 fans and anime fans, there are commonalities. Respect for craftsmanship, overflowing passion, and a strong admiration for things pursued with full effort. The overlap between F1 and anime is...'