[World's First] A New Project from UNDONE Begins, Fusing an F1 Team and a TV Anime.

Tokyo-based brand UNDONE is pleased to announce a special collaboration with the Atlassian Williams F1 Team and the TV anime "Dandadan." Please look forward to the creation of new value born from the resonance of their individual characteristics. This project is the first initiative to fully fuse an F1 team and a TV anime. It will not be limited to a single product but will be developed as a diverse merchandise collection, including wristwatches.

About the Collaboration

UNDONE has always focused on creating products that give form to the perspectives of fans, based on small-batch production and customization. While watches are a representative product, the brand has aimed for more than just that.

In this project, following the collaboration between the Williams F1 Team and the TV anime "Dandadan," UNDONE will lead the planning and conception, and is scheduled to release items in multiple categories in addition to wristwatches. This comprehensive merchandise collection aims for an unprecedented kind of crossover.

Detailed product information will be released sequentially leading up to the sales launch.

《 Click here for the pre-registration page 》

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How the Collaboration Came to Be

In July 2025, UNDONE signed an official partnership agreement with the Atlassian Williams F1 Team. They announced two models, the "FW47" and "Carbono," at the British Grand Prix.

The FW47 reflected the design philosophy of the actual machine, while the Carbono adopted a specification that allows fans to customize the driver number and helmet design. It garnered attention as product development from the perspective of F1 fans.

However, for UNDONE, this was not the "destination" but the "starting point."

UNDONE founder Robert Tran says the following:

"I never intended for the contract with Williams to end as a mere licensing deal. I wanted to create something unprecedented that truly reflected the fans' perspective. By relocating our base to Japan, I saw the possibility of connecting F1 with a Japanese anime IP. It's not an easy path, but that's precisely why I thought it was worth the challenge."

— Robert Tran, Founder of UNDONE

The precision and tradition of F1, and the wild energy of the TV anime "Dandadan."
We will give form to these two fascinating and unique worlds as a merchandise collection.
This is a new endeavor where different cultures intersect. Details such as the sales schedule will be announced sequentially.

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Comments

Robert Tran, Founder of UNDONE

"If you look at F1 fans and anime fans, you'll find common ground. A respect for craftsmanship, overflowing passion, and a strong admiration for those who go all out. The overlap between F1 and anime is, mo...