[World First] UNDONE Launches New Project Merging F1 Team and TV Anime

Tokyo-based brand UNDONE (Undone) announces a special collaboration with Atlassian Williams F1 Team and the TV anime "Dandadan". Please pay attention to the creation of new value born from the resonance of each unique character. This project is the first initiative to fully integrate an F1 team and a TV anime. It will be developed not just as a single product, but as a diverse collection of merchandise, including watches.

About the Collaboration

UNDONE has up to now focused on small-batch production and customization, creating products that embody the perspectives of each fan. While watches are their flagship product, the brand has aimed for more.

In this project, in response to the collaboration between the Williams F1 Team and the TV anime "Dandadan," UNDONE will take the lead in planning and conceptualization, developing items across multiple categories in addition to watches. This comprehensive merchandise collection aims for an unprecedented form of crossover.

Detailed product information will be released sequentially leading up to the sales launch.

《 Pre-registration Page Here 》

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Background of the Collaboration's Birth

In July 2025, UNDONE signed an official partnership agreement with Atlassian Williams F1 Team and announced two models, "FW47" and "Carbono," at the British Grand Prix.

The FW47 reflects the actual machine design philosophy, while the Carbono features a specification allowing fans to customize driver numbers and helmet designs themselves. This product development, from the perspective of F1 fans, garnered significant attention.

However, for UNDONE, this was not an "endpoint" but a "starting point."

Robert Tran, founder of UNDONE, states as follows.

"We didn't intend for the contract with Williams to end as just a licensing development. We wanted to create something unprecedented that genuinely reflected the fans' perspective. By moving our base to Japan, we saw the possibility of connecting F1 and Japanese anime IPs. It's not an easy path, but that's precisely why we believe it's worth challenging."

— Robert Tran, Founder of UNDONE

The precision and tradition of F1, and the unrestrained energy of the TV anime "Dandadan." We will shape these two attractive and unique worlds into a merchandise collection. This is a new endeavor where different cultures intersect. Details such as the sales schedule will be announced sequentially.

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Comments

Robert Tran, Founder of UNDONE

"If you look at F1 fans and anime fans, there are commonalities. Respect for craftsmanship, overflowing passion, and a strong admiration for things that move forward with full effort. The overlap between F1 and anime is, mo...