Kawagoe's Coedo Toko to Launch New Marche | 'Ito Marche' First Event
A new experimental marche, "Ito Marche," will be held for the first time in Kawagoe City on June 7, 2026. Local creators and eateries will gather, aiming to connect creators, visitors, and the community to foster a new community.
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Kawagoe, a city steeped in historical culture, will be the stage for an experimental marche where creators, visitors, and the community can connect gently. The inaugural event, a memorable first, will be held at Kawagoe City Cultural Creation Incubation Facility 'Coedo Toko'.
On Sunday, June 7, 2026, the first 'Ito Marche' will be held at Kawagoe City Cultural Creation Incubation Facility 'Coedo Toko'.
'Ito Marche' is an experimental marche organized by Ito Design and planned/operated by ufuu Inc., where creative challenges circulate.
Set in Kawagoe City, which retains many historical buildings and cultural resources, creators, brands, restaurants, and artisans active in the region will gather to foster new creations and the birth of a community that connects creators, visitors, and the region.
The venue will be 'Coedo Toko' in Kawagoe City, Matsue-cho. Utilizing a building that inherits Kawagoe's history, it serves as a base for cultural creation to nurture future expressions and activities, where Ito Marche will take its first step.
### What is Ito Marche?
Ito Marche is a marche designed to nurture small challenges born in Kawagoe within the local community.
Kawagoe, with its historic townscape and vibrant culture, is a place where long-inherited traditions coexist with new expressions striving to emerge. Ito Marche leverages this rich environment, bringing together creators, brands, restaurants, and artisans. Through encounters with visitors, it aims to be a place where new creations are born.
It's not just about selling products, but about sharing the creators' thoughts, backgrounds, and future aspirations. It's also about exhibitors and local people connecting gently, leading to further activities and collaborations.
Ito Marche is not an event that concludes on the day of its holding; it is an experimental venue for nurturing a new community from the city of Kawagoe. Whether you are visiting Kawagoe, living in Kawagoe, or working in Kawagoe, we aim for this small space to feel like a 'place of belonging' for everyone.
### Event Overview
**Date**
Sunday, June 7, 2026
**Time**
10:00 – 16:00
**Venue**
Kawagoe City Cultural Creation Incubation Facility 'Coedo Toko'
**Address**
2-11-10 Matsue-cho, Kawagoe City, Saitama Prefecture
**Admission Fee**
Free
**Organizer**
Ito Design
**Planning & Operations**
ufuu Inc.
**Collaboration**
Coedo Toko・Tokyo International University Yazawa Seminar
*Titles omitted
### Exhibitor List
A diverse range of unique exhibitors, including creators, brands, and restaurants active in Kawagoe, will gather.
Aromarche
Ito Design
wille Inc.
Enpichi VR Art
Music Picnic Orchestra
Camera no Mandy
Kawagoe Panty
SHIMO SHOP
049diner
Somekoubou Inagi (Dyeing Studio Inagi)
Tezukuri Anko Negimorian (Handmade Anko Negimorian)
Tezukuri Koubou Mayu (Handmade Studio Mayu)
BEKOCHI
Fukura Suzu
Musubi no Hokora
Megane Coffee Bean Store
Mojoka (formerly kanasalon)
Mongolian Dynamite
Links Kawagoe Office
Rei to Kou Mato (Rei and Scent Mato)
RAYTOSHOW
*In alphabetical order, titles omitted
### Organizer: Ito Design
Ito Design is a design office based in Kawagoe, engaging in activities that 'connect people'.
For the 'Ito Marche' being held this time, we aim to create a place where creators and brands rooted in the community, as well as new challengers, can connect. By learning from each other and deepening exchanges among exhibitors, their value will be returned to visitors – aiming for a 'cyclical marche where both sellers and buyers are enriched'.
### Organizer Comment
"Kawagoe is a vibrant city, hosting various events throughout the year. I myself have participated in many events, and through that, the desire for 'an event like this would be great' arose, leading me to decide to hold 'Ito Marche'.
The characteristic of 'Ito Marche', born from this desire, is to connect each exhibitor (point) and represent them as a large circle. As a symbolic initiative, we have adopted 'COLOR:code' which specifies the color of products to be sold.
We aim to nurture 'Ito Marche' into a refined event that reaches beyond the prefecture, becoming a 'flag' that gathers like-minded creators in Kawagoe.
I extend my heartfelt gratitude to all the exhibitors who cooperated in realizing this somewhat unique marche. Please come and visit 'Ito Marche', which has taken shape through the collective efforts of many people." — Yasuhiro Yamada, Ito Design
### Planning & Operations: ufuu Inc.
Ufuu Inc. is a planning company that handles promotion, event planning, creative production, and shooting direction. For 'Ito Marche', it is responsible for everything from planning and design to exhibitor management.
On Sunday, June 7, 2026, the first 'Ito Marche' will be held at Kawagoe City Cultural Creation Incubation Facility 'Coedo Toko'.
'Ito Marche' is an experimental marche organized by Ito Design and planned/operated by ufuu Inc., where creative challenges circulate.
Set in Kawagoe City, which retains many historical buildings and cultural resources, creators, brands, restaurants, and artisans active in the region will gather to foster new creations and the birth of a community that connects creators, visitors, and the region.
The venue will be 'Coedo Toko' in Kawagoe City, Matsue-cho. Utilizing a building that inherits Kawagoe's history, it serves as a base for cultural creation to nurture future expressions and activities, where Ito Marche will take its first step.
### What is Ito Marche?
Ito Marche is a marche designed to nurture small challenges born in Kawagoe within the local community.
Kawagoe, with its historic townscape and vibrant culture, is a place where long-inherited traditions coexist with new expressions striving to emerge. Ito Marche leverages this rich environment, bringing together creators, brands, restaurants, and artisans. Through encounters with visitors, it aims to be a place where new creations are born.
It's not just about selling products, but about sharing the creators' thoughts, backgrounds, and future aspirations. It's also about exhibitors and local people connecting gently, leading to further activities and collaborations.
Ito Marche is not an event that concludes on the day of its holding; it is an experimental venue for nurturing a new community from the city of Kawagoe. Whether you are visiting Kawagoe, living in Kawagoe, or working in Kawagoe, we aim for this small space to feel like a 'place of belonging' for everyone.
### Event Overview
**Date**
Sunday, June 7, 2026
**Time**
10:00 – 16:00
**Venue**
Kawagoe City Cultural Creation Incubation Facility 'Coedo Toko'
**Address**
2-11-10 Matsue-cho, Kawagoe City, Saitama Prefecture
**Admission Fee**
Free
**Organizer**
Ito Design
**Planning & Operations**
ufuu Inc.
**Collaboration**
Coedo Toko・Tokyo International University Yazawa Seminar
*Titles omitted
### Exhibitor List
A diverse range of unique exhibitors, including creators, brands, and restaurants active in Kawagoe, will gather.
Aromarche
Ito Design
wille Inc.
Enpichi VR Art
Music Picnic Orchestra
Camera no Mandy
Kawagoe Panty
SHIMO SHOP
049diner
Somekoubou Inagi (Dyeing Studio Inagi)
Tezukuri Anko Negimorian (Handmade Anko Negimorian)
Tezukuri Koubou Mayu (Handmade Studio Mayu)
BEKOCHI
Fukura Suzu
Musubi no Hokora
Megane Coffee Bean Store
Mojoka (formerly kanasalon)
Mongolian Dynamite
Links Kawagoe Office
Rei to Kou Mato (Rei and Scent Mato)
RAYTOSHOW
*In alphabetical order, titles omitted
### Organizer: Ito Design
Ito Design is a design office based in Kawagoe, engaging in activities that 'connect people'.
For the 'Ito Marche' being held this time, we aim to create a place where creators and brands rooted in the community, as well as new challengers, can connect. By learning from each other and deepening exchanges among exhibitors, their value will be returned to visitors – aiming for a 'cyclical marche where both sellers and buyers are enriched'.
### Organizer Comment
"Kawagoe is a vibrant city, hosting various events throughout the year. I myself have participated in many events, and through that, the desire for 'an event like this would be great' arose, leading me to decide to hold 'Ito Marche'.
The characteristic of 'Ito Marche', born from this desire, is to connect each exhibitor (point) and represent them as a large circle. As a symbolic initiative, we have adopted 'COLOR:code' which specifies the color of products to be sold.
We aim to nurture 'Ito Marche' into a refined event that reaches beyond the prefecture, becoming a 'flag' that gathers like-minded creators in Kawagoe.
I extend my heartfelt gratitude to all the exhibitors who cooperated in realizing this somewhat unique marche. Please come and visit 'Ito Marche', which has taken shape through the collective efforts of many people." — Yasuhiro Yamada, Ito Design
### Planning & Operations: ufuu Inc.
Ufuu Inc. is a planning company that handles promotion, event planning, creative production, and shooting direction. For 'Ito Marche', it is responsible for everything from planning and design to exhibitor management.