XR Urban Experience Program "Blooming Park ~Touring and Playing with the City's Memories~" to be Held
U. Co., Ltd., in collaboration with Sakura Internet Inc. and JAM BASE at Grand Green Osaka, will hold the XR urban experience program "Blooming Park ~Touring and Playing with the City's Memories~" in Osaka for a limited time. The program visualizes the city's history using XR, offering participants a new experience to learn while playing as 'debuggers' to fix missing information bugs. It is a demonstrative initiative to verify the social implementation potential of XR technology.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 21:00
- 🔍 Collected: May 1, 2026 at 12:31
- 🤖 AI Analyzed: May 1, 2026 at 19:24 (6h 52m after Collected)
U. Co., Ltd. (Headquarters: Kobe City, Hyogo Prefecture, Representative Director: Daiho Taki, hereinafter "U."), in collaboration with Sakura Internet Inc. (hereinafter "Sakura Internet") and the innovation hub "JAM BASE" (operating organization: General Incorporated Association Co-Creation Generator) at Grand Green Osaka, will host the XR technology-driven urban experience program "Blooming Park ~Touring and Playing with the City's Memories~".
**Overview**
This program is a new urban experience that visualizes the "invisible layers" of history, culture, and industry accumulated in the city through XR, allowing visitors to interact with them experientially.
In recent years, while urban development makes it difficult to see the background of a city's history and origins, there is a growing demand for creating experiential value that leverages unique local contexts. This initiative, based on U.'s concept of "reconstructing urban memories as experiences," treats the history and background buried in the city as "seeds," and aims to visualize and materialize them through XR, thereby engaging visitors' understanding and interest.
Furthermore, by designing the experience not just as entertainment but to foster an understanding of the city's formation and structure, it aims to lead to changes in visitors' circulation and stay behavior, and to the creation of new value perception towards the city.
**Program Details**
In this program, participants wear XR goggles to access "another layer" superimposed on the real urban space. This layer expresses the history and origins accumulated in the Umeda area, and participants, acting as "debuggers," fix "city information loss bugs" that occur in various places.
This experience is not a game where points or rankings are competed, but an experiential content designed to "understand while playing" the city's past and structure. Through multiple experiences designed based on elements such as the city's role as a logistics hub, former land use, and urban transitions, visitors gain new perspectives on the city.
Additionally, after the experience, a mechanism is provided to explain the history and context behind each content, connecting "play" and "learning." This aims to deepen the insights gained through the experience into a greater understanding of the city.
**Name**
Blooming Park ~Touring and Playing with the City's Memories~
**Dates**
May 15th (Fri) - 17th (Sun), 2026
**Time**
Held in three sessions:
① 11:00 AM - 12:00 PM
② 1:00 PM - 2:00 PM
③ 3:00 PM - 4:00 PM
(*On the first day, only the 3:00 PM session is for media and related parties.)
**Venue**
Grand Green Osaka North Building, JAM BASE 1F Multi-space
**Capacity**
30 people (maximum number of simultaneous participants)
**Experience Duration**
Approximately 60 minutes per person (playtime: approximately 40 minutes)
**Target Age**
10 years and older
**How to Participate**
Pre-registration required via the form below (first-come, first-served basis):
https://bloomingpark.peatix.com
**Organizers:** Sakura Internet Inc., U. Co., Ltd.
**Co-organizer:** JAM BASE
**Cooperation:** General Incorporated Association Umeda MMO
**About "Blooming Camp"**
Blooming Camp is an open innovation facility operated by Sakura Internet Inc. It aims to create "places" and "opportunities" for diverse people to gather and interact in the Umeda 2nd District "Grand Green Osaka," thereby fostering seeds of innovation. Based on the corporate philosophy of "transforming 'what you want to do' into 'what you can do,'" it aims to be a place where people connect both physically and online, giving rise to challenges.
This program was conceived and proposed by U. as a seed member of Blooming Camp and was realized with the support of Sakura Internet Inc.
**Official Website:** https://bloomingcamp.sakura.ad.jp
**About "JAM BASE"**
"JAM BASE" is a core functional facility at Grand Green Osaka that fosters ideas and innovation through the gathering and interaction of diverse people.
It supports players such as companies, universities/research institutions, startups, and venture capitalists in shaping new ideas and challenging their social implementation and commercialization.
Various activities are promoted and supported by private sectors, government, and economic organizations working together, aiming to be a hub for innovation activities.
**Official Website:** https://umekita.com/jambase/
**Positioning of this Initiative**
This program is a demonstrative initiative to verify the social implementation potential of urban experiences utilizing XR technology.
**Overview**
This program is a new urban experience that visualizes the "invisible layers" of history, culture, and industry accumulated in the city through XR, allowing visitors to interact with them experientially.
In recent years, while urban development makes it difficult to see the background of a city's history and origins, there is a growing demand for creating experiential value that leverages unique local contexts. This initiative, based on U.'s concept of "reconstructing urban memories as experiences," treats the history and background buried in the city as "seeds," and aims to visualize and materialize them through XR, thereby engaging visitors' understanding and interest.
Furthermore, by designing the experience not just as entertainment but to foster an understanding of the city's formation and structure, it aims to lead to changes in visitors' circulation and stay behavior, and to the creation of new value perception towards the city.
**Program Details**
In this program, participants wear XR goggles to access "another layer" superimposed on the real urban space. This layer expresses the history and origins accumulated in the Umeda area, and participants, acting as "debuggers," fix "city information loss bugs" that occur in various places.
This experience is not a game where points or rankings are competed, but an experiential content designed to "understand while playing" the city's past and structure. Through multiple experiences designed based on elements such as the city's role as a logistics hub, former land use, and urban transitions, visitors gain new perspectives on the city.
Additionally, after the experience, a mechanism is provided to explain the history and context behind each content, connecting "play" and "learning." This aims to deepen the insights gained through the experience into a greater understanding of the city.
**Name**
Blooming Park ~Touring and Playing with the City's Memories~
**Dates**
May 15th (Fri) - 17th (Sun), 2026
**Time**
Held in three sessions:
① 11:00 AM - 12:00 PM
② 1:00 PM - 2:00 PM
③ 3:00 PM - 4:00 PM
(*On the first day, only the 3:00 PM session is for media and related parties.)
**Venue**
Grand Green Osaka North Building, JAM BASE 1F Multi-space
**Capacity**
30 people (maximum number of simultaneous participants)
**Experience Duration**
Approximately 60 minutes per person (playtime: approximately 40 minutes)
**Target Age**
10 years and older
**How to Participate**
Pre-registration required via the form below (first-come, first-served basis):
https://bloomingpark.peatix.com
**Organizers:** Sakura Internet Inc., U. Co., Ltd.
**Co-organizer:** JAM BASE
**Cooperation:** General Incorporated Association Umeda MMO
**About "Blooming Camp"**
Blooming Camp is an open innovation facility operated by Sakura Internet Inc. It aims to create "places" and "opportunities" for diverse people to gather and interact in the Umeda 2nd District "Grand Green Osaka," thereby fostering seeds of innovation. Based on the corporate philosophy of "transforming 'what you want to do' into 'what you can do,'" it aims to be a place where people connect both physically and online, giving rise to challenges.
This program was conceived and proposed by U. as a seed member of Blooming Camp and was realized with the support of Sakura Internet Inc.
**Official Website:** https://bloomingcamp.sakura.ad.jp
**About "JAM BASE"**
"JAM BASE" is a core functional facility at Grand Green Osaka that fosters ideas and innovation through the gathering and interaction of diverse people.
It supports players such as companies, universities/research institutions, startups, and venture capitalists in shaping new ideas and challenging their social implementation and commercialization.
Various activities are promoted and supported by private sectors, government, and economic organizations working together, aiming to be a hub for innovation activities.
**Official Website:** https://umekita.com/jambase/
**Positioning of this Initiative**
This program is a demonstrative initiative to verify the social implementation potential of urban experiences utilizing XR technology.