3rd printing confirmed within 2 days of release: Masamune Mimura's new book 'Feedback Management', a prescription for silent Japanese companies from the leader who achieved Japan's longest record of No. 1 'Best Place to Work'

U-ZERO Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO & CPO: Masamune Mimura), which supports employee engagement reform to increase job satisfaction and eliminate unhappy workers, announces that the new book by its CEO Masamune Mimura, 'Feedback Management: From a 'Silent Organization' to a 'Collaborative Organization'' (published by Nikkei BP), has been confirmed for its 3rd printing just two days after its June 8 release.

The book, which already had a reprint confirmed before its official release, saw a surge in orders from bookstores and online retailers nationwide immediately after its launch, leading to the immediate decision for a 3rd printing.

Features of the Book

1. Unveiling the structure of 'silent' organizations and providing a prescription
The book classifies the symptoms of organizational silence into six categories and presents 'Feedback Management,' consisting of three pillars to resolve them. It logically explains the root causes of organizational issues, which have previously been captured intuitively, with concrete examples.

2. Practical transformation cases told by CEOs of six companies
Part 5 introduces real examples of six companies taking on feedback management (Sumitomo Pharma, Kitz, Fujitsu, Deloitte Tohmatsu, AstraZeneca, and Yayoi). In all cases, the CEOs themselves recognized that employee voices were not circulating as a management issue and took the initiative to drive change.

3. Born from the author's own failure and regeneration of creating a 'silent organization'
Author Masamune Mimura had a past where he created a silent organization himself while chasing immediate results when he became the first president of Concur Japan in 2011. He found a glimmer of hope in feedback after repeated dialogues with employees. Through continuous trial and error, he established the longest domestic record of being ranked No. 1 in the Great Place To Work® Japan ranking (medium-sized category) for seven consecutive years since 2018.

4. Empirical evidence based on a unique survey of 2,060 full-time employees
For the writing of this book, a unique survey was conducted targeting 2,060 domestic full-time employees. By clarifying the structural causes of 'silent organizations' and the differences from organizations where employee voices circulate, the book provides empirical grounds for engagement reform.

Book Overview
Title: 'Feedback Management: From a 'Silent Organization' to a 'Collaborative Organization''
Author: Masamune Mimura
Publisher: Nikkei BP
Release Date: June 8, 2026