U.S inc. Wins Double Honors at the 47th Japan BtoB Advertising Awards
U.S inc. received two awards at the 47th Japan BtoB Advertising Awards: Gold Prize in the Recruitment Guide category for Open House Architect, and Special Jury Prize in the Web category for BLEA Academy.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 23:50
- 🔍 Collected: June 10, 2026 at 15:06
- 🤖 AI Analyzed: June 10, 2026 at 21:24 (6h 18m after Collected)
U.S inc. has been honored at the 47th Japan BtoB Advertising Awards for two branding projects. The recruitment brochure 'Architecting Innovation: INNOVATING' for Open House Architect Co., Ltd. won the Gold Prize in the Recruitment Guide category, while the website 'Love Yourself More' for BLEA Academy won the Special Jury Prize in the Website (Corporate/School PR) category.
About the Japan BtoB Advertising Awards:
Organized by the Japan BtoB Advertising Association, this is Japan's only comprehensive contest for BtoB communication tools. Since 1980, it has aimed to foster the development and quality improvement of BtoB advertising by honoring excellence in both corporate communication activities (advertisers) and production technologies (agencies). This year, 523 entries were submitted across 15 categories.
Gold Prize (Recruitment Guide category):
'Architecting Innovation: INNOVATING' - Open House Architect Recruitment Brochure.
Produced by U.S inc., the brochure utilizes a comparative format to highlight the industry's status quo versus the company's innovative approaches, including meritocracy and DX implementation. It effectively conveys the company’s vision to job seekers.
Special Jury Prize (Website category):
'Love Yourself More' - BLEA Academy Website.
Produced by U.S inc., the website redesign was conceptualized around 'a place where students can love themselves more.' This approach successfully boosted inquiries and information session attendance by 150%, and enrollment by 125%.
About the Japan BtoB Advertising Awards:
Organized by the Japan BtoB Advertising Association, this is Japan's only comprehensive contest for BtoB communication tools. Since 1980, it has aimed to foster the development and quality improvement of BtoB advertising by honoring excellence in both corporate communication activities (advertisers) and production technologies (agencies). This year, 523 entries were submitted across 15 categories.
Gold Prize (Recruitment Guide category):
'Architecting Innovation: INNOVATING' - Open House Architect Recruitment Brochure.
Produced by U.S inc., the brochure utilizes a comparative format to highlight the industry's status quo versus the company's innovative approaches, including meritocracy and DX implementation. It effectively conveys the company’s vision to job seekers.
Special Jury Prize (Website category):
'Love Yourself More' - BLEA Academy Website.
Produced by U.S inc., the website redesign was conceptualized around 'a place where students can love themselves more.' This approach successfully boosted inquiries and information session attendance by 150%, and enrollment by 125%.
FAQ
「日本BtoB広告賞」とはどのようなコンテストですか？
一般社団法人日本BtoB広告協会が主催する、日本で唯一のBtoB広告・コミュニケーションツールの総合コンテストです。1980年から開催され、優れた企業コミュニケーション活動と制作技術を評価・表彰しています。
U.S incが金賞を受賞した作品は何ですか？
株式会社オープンハウス・アーキテクトの「建築に、革新を。INNOVATING」採用パンフレットです。従来の建築業界のイメージにとらわれない独自の取り組みを求職者に分かりやすく伝える構成が評価されました。
BLEA学園のWebサイトはどの賞を受賞しましたか？
「ウェブサイト＜企業・学校PR＞の部」にて、審査委員会特別賞を受賞しました。「自分をもっと好きになる。」をコンセプトにサイトを刷新し、資料請求・説明会参加150％、入学者125％という実績を上げています。
今回のダブル受賞について、U.S incはどのようにコメントしていますか？
取締役クリエイティブディレクターの朝本康嵩氏は、今回の受賞をクライアントと共に創り上げた成果とし、企業の想いを社会へ正しく届けるコミュニケーションデザインの価値が認められたと述べています。
今年度の日本BtoB広告賞の応募状況はどうでしたか？
今年度は全15部門に合計523点の応募があり、経済産業大臣賞をはじめとする各賞が決定しました。