Acclaimed "Cute yet Touching" Board Game 'Nyansei Sugoroku' Continues to Exhibit at Events Nationwide. Special Event Price at Game Market 2026 Spring!
The popular board game 'Nyansei Sugoroku', known for being "cute yet touching," exhibited at SPIEL Essen, one of the world's largest board game fairs in 2025, followed by two events in Tokyo in April 2026. It will also be sold at a special event price at "Game Market 2026 Spring" in May, with a new title planned for release in the autumn.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 20:00
- 🔍 Collected: May 13, 2026 at 11:31
- 🤖 AI Analyzed: May 13, 2026 at 22:07 (10h 35m after Collected)
What is Nyansei Sugoroku?
'Nyansei Sugoroku' is a board game themed around the life of cats. Players experience the process of growing from kittens to adult cats and then senior cats, navigating happy encounters, small troubles, and memorable days. Through the slightly poignant farewell at the end, players can re-experience the "cat's life" (Nyansei).
Exhibited at "SPIEL Essen," the World's Largest Board Game Fair
Nyansei Sugoroku was exhibited in October 2025 at "SPIEL Essen," the world's largest board game fair held in Germany. Cat lovers from different cultures and languages repeatedly stopped, their eyes sparkling, to pick up the cat tokens ("nyankoma") exclaiming, "Cute!"
Currently, publication in Korea has been decided, and development for an English version for overseas markets is also underway.
SPIEL Essen Official Logo / © Merz Verlag GmbH & Co. KG / *Uses official materials provided by SPIEL Essen
Simultaneously Exhibited at Two Events in Tokyo in April
Nyansei Sugoroku exhibited at two events held in Tokyo on April 18th and 19th, 2026.
1. Nyandarake 20
Nyandarake is an event dedicated to all things cat-related, held twice a year in Tokyo since 2016.
At the Nyansei Sugoroku booth, special event-exclusive projects were held. In addition to a lottery campaign called "Nyankoma Kuji" where participants could win a large cat plushie, an initiative was also held where visitors could actually pick up and choose their favorite designs of "nyankoma" tokens, which feature a focus on the texture and shape of wood. Many visitors were seen excitedly pondering which nyankoma to welcome into their homes.
2. Board Game Try Vol.3
"Board Game Try" is a board game trial and sales event held in Itabashi, Tokyo. Visitors can casually enjoy games while receiving rule explanations directly from the creators. If they like a game, they can purchase it on the spot. It's an event where you can play, buy, and win, enjoying board games to the fullest.
At this event, 'Nyansei Sugoroku' was available for trial play. Among the visitors who finished the game, some were moved to tears, associating their own memories with the story, while others happily shared stories of their beloved cats, with many enjoying the lingering emotions for a while after playing.
Exhibition Confirmed for Game Market 2026 Spring!
Nyansei Sugoroku will be exhibited at "Game Market 2026 Spring," to be held on May 23rd (Sat) and 24th (Sun), 2026.
At the venue, the game will be sold in an event-exclusive specification where you can choose your own cat tokens. Furthermore, it has been decided to offer it at a special price, which is even better than usual.
Also, a special bonus is prepared for the first 20 customers who pre-order. For the price of a 4-token set, the remaining 6 tokens will be entirely gifted. This is the only opportunity to get all 10 tokens.
Game Market Sales Information
- Dates: May 23rd (Sat) - 24th (Sun), 2026
- Venue: Makuhari Messe
- Booth Number: Area-23 (Exhibition Hall 3)
- Event-Limited Prices: Choose your own 4-token set 3,500 yen / All 10-token set 5,000 yen
- Early Bird Pre-order Bonus (limited to first 20 customers): Purchase a 4-token set and receive the remaining 6 tokens as a gift!
- Pre-order Start: May 9th~
- Pre-order Form: Here
New Title Scheduled for Release at Game Market 2026 Autumn
A new title is scheduled to be announced at Game Market 2026 Autumn. Following the previous title, which has been loved by many cat enthusiasts, what kind of story will continue? Event-exclusive bonuses and developments are also being prepared. Further updates will be announced on the official X account and other channels.
How to Purchase
- Official EC Site: https://hinataboccos.base.shop/
- Amazon: https://amzn.asia/d/iny7oLS
- Various Events
Official X
The latest information is being disseminated on the official X account (=^ェ^=)
https://x.com/hinataboccos_
Contact Information
- Person in charge Yamamoto: k_yamamoto@trybe.co.jp
Manufacturer
- Creator team [Hinataboccos]
- TRYBE Co., Ltd. (Higashiosaka City, Osaka / Representative Hinata Yamaguchi)
- Kids Project Co., Ltd. (Chuo-ku, Tokyo / Representative Kazuhiro Kobayashi)
'Nyansei Sugoroku' is a board game themed around the life of cats. Players experience the process of growing from kittens to adult cats and then senior cats, navigating happy encounters, small troubles, and memorable days. Through the slightly poignant farewell at the end, players can re-experience the "cat's life" (Nyansei).
Exhibited at "SPIEL Essen," the World's Largest Board Game Fair
Nyansei Sugoroku was exhibited in October 2025 at "SPIEL Essen," the world's largest board game fair held in Germany. Cat lovers from different cultures and languages repeatedly stopped, their eyes sparkling, to pick up the cat tokens ("nyankoma") exclaiming, "Cute!"
Currently, publication in Korea has been decided, and development for an English version for overseas markets is also underway.
SPIEL Essen Official Logo / © Merz Verlag GmbH & Co. KG / *Uses official materials provided by SPIEL Essen
Simultaneously Exhibited at Two Events in Tokyo in April
Nyansei Sugoroku exhibited at two events held in Tokyo on April 18th and 19th, 2026.
1. Nyandarake 20
Nyandarake is an event dedicated to all things cat-related, held twice a year in Tokyo since 2016.
At the Nyansei Sugoroku booth, special event-exclusive projects were held. In addition to a lottery campaign called "Nyankoma Kuji" where participants could win a large cat plushie, an initiative was also held where visitors could actually pick up and choose their favorite designs of "nyankoma" tokens, which feature a focus on the texture and shape of wood. Many visitors were seen excitedly pondering which nyankoma to welcome into their homes.
2. Board Game Try Vol.3
"Board Game Try" is a board game trial and sales event held in Itabashi, Tokyo. Visitors can casually enjoy games while receiving rule explanations directly from the creators. If they like a game, they can purchase it on the spot. It's an event where you can play, buy, and win, enjoying board games to the fullest.
At this event, 'Nyansei Sugoroku' was available for trial play. Among the visitors who finished the game, some were moved to tears, associating their own memories with the story, while others happily shared stories of their beloved cats, with many enjoying the lingering emotions for a while after playing.
Exhibition Confirmed for Game Market 2026 Spring!
Nyansei Sugoroku will be exhibited at "Game Market 2026 Spring," to be held on May 23rd (Sat) and 24th (Sun), 2026.
At the venue, the game will be sold in an event-exclusive specification where you can choose your own cat tokens. Furthermore, it has been decided to offer it at a special price, which is even better than usual.
Also, a special bonus is prepared for the first 20 customers who pre-order. For the price of a 4-token set, the remaining 6 tokens will be entirely gifted. This is the only opportunity to get all 10 tokens.
Game Market Sales Information
- Dates: May 23rd (Sat) - 24th (Sun), 2026
- Venue: Makuhari Messe
- Booth Number: Area-23 (Exhibition Hall 3)
- Event-Limited Prices: Choose your own 4-token set 3,500 yen / All 10-token set 5,000 yen
- Early Bird Pre-order Bonus (limited to first 20 customers): Purchase a 4-token set and receive the remaining 6 tokens as a gift!
- Pre-order Start: May 9th~
- Pre-order Form: Here
New Title Scheduled for Release at Game Market 2026 Autumn
A new title is scheduled to be announced at Game Market 2026 Autumn. Following the previous title, which has been loved by many cat enthusiasts, what kind of story will continue? Event-exclusive bonuses and developments are also being prepared. Further updates will be announced on the official X account and other channels.
How to Purchase
- Official EC Site: https://hinataboccos.base.shop/
- Amazon: https://amzn.asia/d/iny7oLS
- Various Events
Official X
The latest information is being disseminated on the official X account (=^ェ^=)
https://x.com/hinataboccos_
Contact Information
- Person in charge Yamamoto: k_yamamoto@trybe.co.jp
Manufacturer
- Creator team [Hinataboccos]
- TRYBE Co., Ltd. (Higashiosaka City, Osaka / Representative Hinata Yamaguchi)
- Kids Project Co., Ltd. (Chuo-ku, Tokyo / Representative Kazuhiro Kobayashi)