Launch of 'HINAI75', a New Brand Redefining the Value of Male Hinai-Jidori
Key facts
- Launch of 'HINAI75', a New Brand Redefining the Value of Male Hinai-Jidori
- Traspect and Honke Abeya have collaborated to launch 'HINAI75', a brand that focuses on the functional value of male chickens harvested at 75 days, aiming for a sustainable regional revitalization model.
- Source: PR Times
- Date: June 10, 2026
Direct answer
Traspect and Honke Abeya have collaborated to launch 'HINAI75', a brand that focuses on the functional value of male chickens harvested at 75 days, aiming for a sustainable regional revitalization model.
- Citation
- Launch of 'HINAI75', a New Brand Redefining the Value of Male Hinai-Jidori (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
Traspect and Honke Abeya have collaborated to launch 'HINAI75', a brand that focuses on the functional value of male chickens harvested at 75 days, aiming for a sustainable regional revitalization model.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 10:00
- 🔍 Collected: June 10, 2026 at 10:41 (41 min after Published)
- 🤖 AI Analyzed: June 10, 2026 at 10:44 (3 min after Collected)
In this project, Traspect oversees Honke Abeya's comprehensive marketing functions, handling everything from brand planning to sales promotion. By redefining the potential value of Akita's regional resources and delivering them to the appropriate market, the initiative aims to establish a sustainable model case that contributes to regional industrial development and revitalization.
## Background of Brand Establishment
Hinai-Jidori is characterized by the rich umami of its lean meat and deep flavor of its yellowish fat, and has primarily circulated as female chickens. While respecting its history and strict brand certification standards, Honke Abeya's research and development discovered that unique nutrients accumulate during the powerful growth process specific to roosters.
Certification for 'Hinai-Jidori' requires male chickens to be raised for at least 100 days. Based on component analysis, focusing on 'functionality' such as collagen and amino acid content, it was confirmed that roosters show unique potential at 75-80 days of age. From this perspective, the brand adopts a 75-day harvest cycle. The name 'HINAI75' embodies the regulations for pedigree, rearing, and cooking timing to ensure quality.
## Nutritional Appeal of 'HINAI75'
The core product, 'Whole Chicken Extract (Milky White)', uses only 75-day-old roosters and Hinai natural water. This additive-free, 'zero-processed' natural functional soup achieves nutritional specs that surpass existing functional products.
## 'Batch Sales Method' for Enjoying Natural 'Fluctuations'
To respect the lives raised over 75 days, the brand uses a batch sales system. It embraces the 'fluctuations' in flavor caused by Akita's seasonal natural environment, offering a unique experience for each batch. The brand is designed with high transparency, including notifications on the growth process of the chickens.
## First Launch Batch
'BATCH # 001' is now available on the official brand site, featuring limited items like 'Crystal Stewed Soup with Senshu Matsunami Cabbage'. Five regular items are also available, including chicken paitan udon, mizutaki, kiritanpo hot pot, and oyako-don.
FAQ
What is the concept of the new brand 'HINAI75'?
It is a unique standard brand that utilizes male chickens from 'Hinaijiro first-generation crossbreeding', focusing on functionality and harvesting at 75 days (up to 80 days). It aims to maximize nutritional value and create sustainable products by leveraging Akita's natural environment.
How is it different from 'Hinaijiro'?
We do not use the brand name 'Hinaijiro' because it does not meet the certification standard of '100 days or older.' However, from a functional perspective, we intentionally use the optimal timing of 75 days to create a unique model.
What is the sales system?
We adopt a 'batch sales system' to align with the 75-day growth cycle, providing a seasonal experience by offering flavors that subtly change with the natural environment of each period.
What are the main product lineups?
We offer a basic lineup including 'Whole Chicken Broth Concentrate (Milky White)' and a Meal Kit Collection using the broth. Limited edition products like 'Kansai Matsuwa Cabbage Crystal Stew Soup' will also be available as the first release.
What is the role of Traspect Co., Ltd.?
Traspect Co., Ltd. serves as the marketing partner of Honke Abeya Co., Ltd., overseeing all marketing functions, brand planning, and promotion. It supports the redefinition of regional resource value and the establishment of a growth model.