In Cooperation with Brighton & Hove Albion FC, Spin-off Project "Seagulls In Japan" Featuring Official Licensed Team Merchandise is Launched, Project Site Opens.

Traspect Inc. (Headquarters: Chiyoda-ku, Tokyo), in cooperation with the English Premier League's "Brighton & Hove Albion FC," will launch a spin-off project featuring officially licensed team merchandise called "Seagulls In Japan" starting Tuesday, May 19, 2026, and will open a dedicated project site on the same day. This project aims to increase Brighton & Hove Albion FC's presence in the Japanese market. With a deep respect for the long-standing cultural and historical exchange between Japan and the UK, it embraces the concept of "the fusion of Japanese and British culture," and will pursue unique expressions together with participating companies. The historical connection between Brighton and Japan is symbolized by original artwork that pays homage to Japanese Ukiyo-e, featuring the seagull, the symbol of Brighton & Hove Albion FC. The relationship between the southern coastal city of Brighton, England, and Japan dates back to the 1800s. A delegation sent from Japan to Britain visited this seaside town, initiating a cultural exchange. Today, through the club Brighton & Hove Albion FC, this bond has been strengthened by cross-border viewing experiences and the remarkable success of Japanese players. "Seagulls In Japan" is a project to celebrate this historical background and connect it to the future. The lineup goes beyond typical fan merchandise, aiming to create products that allow fans worldwide to express their identity in daily life by extracting and sublimating the cultural essence of Japan and Britain into sophisticated designs. The project site, opening today, will feature collections from two initial participating brands: FREAK'S STORE × Brighton & Hove Albion FC (5 T-shirt models + 3 accessory models) and heri:sync × Brighton & Hove Albion FC (Hanten, bag, and tenugui towel models). Daytonna International Inc. participates through FREAK'S STORE, with Traspect providing planning, concept, and original graphic design. The project is led by Traspect, which also participates with its own brand, heri:sync. Sales will begin on May 22 at 12:00 PM (JST) on the "Seagulls In Japan" project site, in addition to each brand's existing sales channels. The site will support extensive global shipping to deliver Japan-originated creativity to the world. (FREAK’S STORE items to 45 countries, heri:sync items to 46 countries). Traspect will continue to work closely with Brighton & Hove Albion FC, promoting new value-creating projects with attractive brands and creators who share the project's concept, and will continue to promote the fusion of Japanese and British culture through fashion and crafts. About Traspect Inc.: We respect what is valuable and create forms that will last for the next generation. We pay deep respect to the essential value in the culture woven by our predecessors, the polished techniques, and the materials nurtured by nature. By connecting them to modern sensibilities and new markets, we create definite forms that will be passed down to the next generation.