UK Premier League Brighton & Hove Albion Official Licensed Model Released. New Brand 'heri:sync' Proposes a New Fan Experience with Kaoru Mitoma's Wearing Visuals.

Traspect Inc. (Headquarters: Chiyoda-ku, Tokyo) is pleased to announce the launch of its new brand 'heri:sync'. As the first phase, we have concluded an official license agreement with 'Brighton & Hove Albion FC' belonging to the UK Premier League. We are announcing items that fuse Japanese and British culture, along with official visuals of Kaoru Mitoma actually wearing this collection.

Brand Concept

Heri:sync defines sports, traditional techniques, and cutting-edge technology as 'valuable culture (Heritage)'. By extracting the underlying philosophy and design and recontextualizing them (Synchronize), we create 'future culture' with new functions and value.

Collection 'Brighton & Hove Albion FC by heri:sync'

We have reconstructed the club's iconic 'blue and white stripes' within traditional Japanese 'forms' and 'techniques'. Through official materials of Kaoru Mitoma provided by the UK club headquarters, we express the fusion of Japanese and British culture.

Hanten: hanten

We have redefined the attire of the Edo period as modern clothing. Hanten are made with a waste-free method that uses a single square piece of cloth without waste. To maintain this rationality, we pursued a shape that is easy to wear over modern clothing by only removing the parts that wrinkle during wear from existing patterns and trimming the collar width to be slender. The design boldly adopts the club's iconic stripes, enlarged. Individual lines connect, proposing a magnificent scale of fan experience where gigantic stripes emerge across the entire stadium.

Kaban: kaban

This is a bag made of the same cotton material as hanten and using 'shirushizome' (dyeing with marks). We have reconstructed the relationship between 'a single piece of cloth and an obi' in traditional Japanese kimonos, devising a design that meets modern needs while preserving traditional aesthetics. When placed on the lap, the enlarged stripes visually link with the person next to you, providing a function as a 'cheering item' that creates a sense of unity in the stands.

Tenugui: tenugui

By not sewing the edges, which suppresses the growth of germs and can be torn for first aid in emergencies, we dared to adopt the ancient Japanese 'cut-off' specification. We have inherited this rational wisdom, which is also excellent for disaster prevention. We propose a new cheering style where lines link with adjacent lines when supporters hold them up, creating gigantic stripes across the entire stands.

Sales start on the official website from Saturday, May 2, 2026.

Features: Japanese craftsmanship supporting uncompromising 'quality'

This collection brings together the techniques of proud long-established Japanese companies to create sincere products.

Ito Senko Co., Ltd. (Iwate Prefecture, founded 1921): A long-established company that inherits 'shirushizome'. Artisans achieve vivid and tasteful color expression through 'hand-printing' where dyes are brushed deep into the fibers using a spatula. Together with Ms. Junko Ito, the third-generation representative, the iconic 'Brighton Blue' has been reproduced through numerous trials.

Sugishita Co., Ltd. (Kyoto Prefecture, founded 1936): Under the supervision of Mr. Eiji Sugishita, the representative, we pursued perfection by receiving technical advice on how to incorporate traditional structures into modern fashion and stadium use.

Matsukawa Repiyan Co., Ltd. (Fukui Prefecture, founded 1925): The brand tag uses the traditional craft 'Echizen-ori'. By weaving at high density, intricate character designs are expressed through 'weaving'.

Brand Designer: shigeya miyata

Born in Tokyo in 1994. After graduating from Central Saint Martins, he engaged in furniture, lighting, and space design at nendo. Joining Traspect for the brand's establishment, he is responsible for 'heri:sync' branding and product design. Spanning across product, space, and graphics, he redefines the meaning of functions and and structures of design objects, proposing 'new forms' that are valid in different contexts as future culture. He received the Tokyo Governor's Award (CHOCIN GLASS) at the Tokyo Craft Project. He is involved in activities ranging from design to art, including the production of 'pause' in Honda's upcycling project 'UPPAR'.

About Traspect Inc.

Respecting valuable things and creating forms that last for the next generation.

Culture woven by predecessors, refined techniques, materials nurtured by nature. We deeply respect the intrinsic value found there and connect it to modern sensibilities and new markets, creating solid forms that will be passed down to the next generation.

[Company Overview]

Operating company: Traspect Inc.

Head office location: 2 Yonbancho, Chiyoda-ku, Tokyo