Movie "Hyoketsu" POP-UP STORE Opens Today, July 2nd (Thu)! <First Installment of Regularly Held "TO POP-UP">

TO Books Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative: Takeichi Honda) will hold a POP-UP STORE for the movie "Hyoketsu" starting today, July 2nd (Thu), at Shibuya Sakura Stage, as the first installment of the regularly held POP-UP STORE "TO POP-UP".

We have prepared must-see content for fans, including merchandise sales for the movie "Hyoketsu" and message videos from the cast that can only be seen here!

[First Installment] "Hyoketsu" Movie POP-UP STORE Overview

"Hyoketsu" Release Commemorative POP-UP STORE @ Shibuya Sakura Stage

Period: July 2, 2026 (Thu) - July 12, 2026 (Sun)

Location: TO POP-UP Shibuya Sakura Stage Store

Shibuya Sakura Stage SHIBUYA SIDE 3rd Floor, next to the escalator

▶ Click here for the special website

▶ Click here for event information X account (@TO_POPUP)

※On the first day, July 2nd (Thu), an admission ticket (first-come, first-served, ticket system) will be required to enter.※

For details, please check the reservation page on Live Pocket.

<Click here for the ticket reservation page>

Merchandise Lineup

T-shirt: 4,950 yen (tax included)

Acrylic Stand (Minoru): 1,980 yen (tax included)

Acrylic Stand (Yuki): 1,980 yen (tax included)

Clear File Set: 1,650 yen (tax included)

Muffler Towel: 3,300 yen (tax included)

Monochrome Sticker & Slider Case Set (Minoru): 1,650 yen (tax included)

Monochrome Sticker & Slider Case Set (Yuki): 1,650 yen (tax included)

Quantity Limit: Up to 2 of each item per person

※Products will be available until supplies last.※

※Sales items are subject to change or cancellation without notice depending on the situation.※

※All product images are for illustrative purposes only. Actual products may differ.※

※Merchandise will also be sold at each theater starting July 3rd (Fri).※

Please check the official movie HP (https://hyoketsu-movie.jp) for screening theaters.

About the movie "Hyoketsu"

【Story】

Minoru (Hiromitsu Kitayama) and Yuki (Chihiro Kato) move to Minoru's family home in a heavy snowfall area with their young son, Akira. The couple wished for a peaceful daily life, but the father, Shigeru, who suffers from dementia, inexplicably fears Yuki and calls out his deceased wife's name. One morning, Shigeru dies a bizarre death in an abnormal state -- from that moment, the family is plagued by suspicion and fear, and soon, a creepy "white woman" begins to appear one after another in the house, invading their daily lives -- Minoru, as if driven mad, continues to draw pictures of the "white woman," and in young Akira's eyes, his mother's figure gradually begins to transform into "something else," and the family breaks down one by one --.

Minoru, captivated by snowflakes and losing his reason; Yuki, being invaded; and Akira, being put in danger. Is this a curse, an illusion, or reality? When the snowy plains are stained with fresh blood, an unknown "white terror" appears and runs wild with brutality --

Title: Hyoketsu

Distributor: Showgate

Starring: Hiromitsu Kitayama

Director: Eisuke Naito

Screenplay: Eriko Katagiri

Official Website: https://hyoketsu-movie.jp/

C2026 "Hyoketsu" Production Committee

About "TO POP-UP"

"TO POP-UP" is the general term for POP-UP STORES officially planned and operated by TO Books Co., Ltd. In addition to regular events at the Shibuya Sakura Stage store, we will sequentially expand to major cities and trend-setting locations nationwide.

In the future, we plan to plan and implement attractive POP-UP events not only for our own IP but also in collaboration with various partner companies. Exhibition schedules and details of content for the second installment and beyond will be announced through official releases as needed.

【Notes on Name】

This POP-UP STORE is an official project solely operated by TO Books Co., Ltd. It has no affiliation with similar services or organizations with similar names from other companies.

TO Books Co., Ltd.

TO Books is involved in a wide range of media developments, including novels, comics, anime, stage plays, merchandise, and movies created by creators.

In addition to planning, producing, and editing paperbacks, bunko editions, comics, children's books, and picture books, we also offer a large number of e-books and audiobooks. We have produced many hit works, including "Ascendance of a Bookworm" which has been inducted into the Hall of Fame in the "This Light Novel Is Amazing!" Tankobon/Novels category. In addition to "Ascendance of a Bookworm," TV anime adaptations are continuously being produced for titles such as "The Aristocrat's Otherworldly Adventure: Serving Gods Who Go Beyond Divine Power," "Campfire Cooking in Another World with My Absurd Skill," "The Weakest Tamer Began a Journey to Collect Rare Monsters," and "A Tale of the Tranquil Knight."

In addition to TV anime, we are also involved in various media developments such as drama CDs, 2.5D stage plays, and movies.

Headquarters Location: Shibuya Sakura Stage SHIBUYA Tower 38F, 1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo Representative Director: Takeichi Honda

HP: https://www.tobooks.jp/