TENGA Co., Ltd. (Chuo-ku, Tokyo / President and CEO Koichi Matsumoto) will launch the "#VIO is also skincare" experience campaign from Friday, July 10, 2026, at three facilities in Tokyo and Osaka, including the popular sauna facility "TOTOPA Toritsu Meiji Park," to allow customers to easily try out intimate care items from the delicate zone care brand "iroha INTIMATE CARE."
This campaign will feature popular products such as "iroha INTIMATE WASH [FOAM TYPE] Bergamot and Bitter Orange Scent," which has achieved Hall of Fame status in the "@cosme Best Cosmetics Awards 2025 Intimate Care Division." We offer an opportunity to experience the exquisite scents and gentle usability firsthand in a relaxing space that harmonizes mind and body.
"#VIO is also skincare" Experience Campaign Overview
This summer, with the relentless heat making it easy to feel tired both mentally and physically. With the desire to help everyone stay comfortable and get through the intense heat by keeping the intimate zone healthy with a new habit of "caring for the VIO area just like the face (#VIO is also skincare)," iroha INTIMATE CARE is holding an experience campaign to deliver a pleasant care time.
Campaign Period
KEY FIGURES
Friday, July 10, 2026 – Friday, August 14, 2026
*Campaign will start sequentially at each facility and end when supplies run out.
Experience Items
・iroha INTIMATE WASH [FOAM TYPE] Bergamot and Bitter Orange Scent
・iroha INTIMATE WASH [FOAM TYPE] Damask Rose and Geranium Scent
・iroha TREATMENT LOTION
・iroha WHITE MILK
After healing the day's fatigue in a large bath or sauna, it's the perfect time to pamper yourself.
In the bathing area, we offer "iroha INTIMATE WASH [FOAM TYPE]," which gently washes with a weakly acidic foam. After bathing, we provide "iroha TREATMENT LOTION," a medicated lotion with W active ingredients*1 to prevent skin irritation with its refreshing feel, and "iroha WHITE MILK," a medicated milk with W whitening active ingredients*3 to prevent dullness and dark spots*2. Please enjoy a luxurious self-care time after healing your mind and body from the core with next-level intimate zone care.
*1: Dipotassium Glycyrrhizate, Allantoin *2: Due to dryness, uneven texture, etc. *3: Suppresses melanin production and prevents spots and freckles *4: Tranexamic acid, L-Ascorbic Acid 2-Glucoside
"iroha INTIMATE CARE TRIAL SET" Available for a Limited Time at Each Facility
During the "#VIO is also skincare" experience campaign, the "iroha INTIMATE CARE TRIAL SET" will be sold at the shops of each facility. Although it is a compact set that fits in the palm of your hand, it can be used for approximately 3 weeks, making it recommended for those who want to start intimate zone care casually. It is convenient not only for use at hot spring facilities but also for carrying around for outings such as travel or to the gym.
【Product Overview】
・Product Name: iroha INTIMATE CARE TRIAL SET
・Price: 1,650 yen (tax included)
・Contents:
iroha INTIMATE WASH [FOAM TYPE]
Bergamot and Bitter Orange Scent (30mL)
iroha TREATMENT LOTION (20mL)
iroha WHITE MILK (20mL)
"#VIO is also skincare" SNS Campaign to be Held for 3 Consecutive Weeks!
A new habit of "#VIO is also skincare" proposed by iroha INTIMATE CARE.
We will be holding an SNS campaign where a total of 9 winners will be selected by lottery over 3 weeks to receive some of the care items introduced at each hot spring facility.
Period:
[Phase 1] Friday, July 10, 2026 – Thursday, July 16, 2026 [Phase 2] Friday, July 17, 2026 – Thursday, July 23, 2026
[Phase 3] Friday, July 24, 2026 – Thursday, July 30, 2026
Number of Winners: 9 total (3 per phase)
How to Enter:
1) Follow the official iroha account with your X account set to public.
2) Repost the target campaign post to complete your entry.
*Those who have completed both following and reposting within the application period are eligible.
*Please check the campaign post for application terms and details.
Participating Facilities
*"iroha TREATMENT LOTION" and "iroha WHITE MILK" are not available.
【 TOTOPA Toritsu Meiji Park 】
"TOTOPA" in Toritsu Meiji Park is a next-generation sauna facility with the concept of "harmonizing mind and body in the city."
It offers a high-quality "totonoi" experience through saunas, cold baths, and outdoor bathing. It is a currently popular spot where you can enjoy a new urban wellness experience in a space where nature and architecture merge.
【Campaign Period】 July 10 – 16, 2026
【Facility Information】 Address: 5-7 Kasumigaoka-cho, Shinjuku-ku, Tokyo 160-0013
Store URL: https://totopa.jp/
【 Utopia Shiratama Onsen 】
"Utopia Shiratama Onsen," a long-established establishment, is supported by sauna fans nationwide.
It features authentic "totonoi" through high-temperature saunas and ice baths, as well as an open outdoor bathing space. It is a popular public bath representing the Kyobashi area of Osaka, blending retro public bath culture with modern presentation.
【Campaign Period】 July 17 – 31, 2026
【Facility Information】 Address: 2-7-36 Gamo, Joto-ku, Osaka-shi, Osaka 536-0016
Store URL: https://utopia-shiratama.com/
【 Kairyou-yu 】
"Kairyou-yu," founded in 1916, is a designer public bath popular for its sophisticated design and authentic sauna.
It offers a high-quality "totonoi" experience through high-temperature saunas and deep cold baths. It is a notable spot representing the Shibuya and Ebisu areas, where traditional public bath culture and modern sensibilities merge.
【Campaign Period】 July 30 – August 14, 2026
【Facility Information】 Address: 2-19-9 Higashi, Shibuya-ku, Tokyo 150-0011
Store URL: https://kairyou-yu.com/
About iroha INTIMATE CARE
For your body and mind, be yourself.
Just like washing your face or shampooing, your intimate zone requires special care.
We offer products tailored to the delicate intimate zone with a gentle, low-irritation, weakly acidic feel, allowing for targeted care just like facial skincare.
For women to live each day healthily and true to themselves.
iroha INTIMATE CARE proposes daily self-care habits.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン
- Organizations: iroha INTIMATE CARE / TOTOPA