"Erotic is Cool" Themed Vintage Clothing Market 'Harajuku Eroichi' to be Held at TENGA LAND (Tokyu Plaza Harajuku Harakado) from April 29th (Wednesday)!
TENGA Co., Ltd., in collaboration with vintage shop STEP AHEAD, will host 'Harajuku Eroichi,' a vintage clothing market themed 'Erotic is Cool,' at TENGA LAND (Tokyu Plaza Harajuku Harakado) from April 29th to May 17th. This event redefines 'erotic' as an attractive charm, distinct from explicit or sexual depictions, focusing on subjective nuances experienced through fashion. Original event T-shirts will also be launched.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 22:00
- 🔍 Collected: April 28, 2026 at 13:31
- 🤖 AI Analyzed: April 28, 2026 at 13:50 (19 min after Collected)
TENGA Co., Ltd. (Chuo-ku, Tokyo / Representative Director Koichi Matsumoto) will co-host 'Harajuku Eroichi,' a vintage clothing market selling carefully selected vintage clothes under the theme of "Erotic is Cool," with the American vintage shop "STEP AHEAD." The event will take place at TENGA LAND (Tokyu Plaza Harajuku "Harakado") from April 29th (Wednesday) to May 17th (Sunday)*. This event focuses on the feeling of "eroticism" – an alluring charm that draws one in, distinct from explicit expressions or sexual depictions. It's a new perspective vintage clothing market where people can enjoy the subtle discomforts and nuances that only some can "see" or "feel" through fashion.
*The event will end once stock runs out, regardless of the stated period.
## 'Harajuku Eroichi' Overview
At 'Harajuku Eroichi,' we will sell "erotic vintage clothes" selected from various perspectives, ranging from "kind of erotic," "a little erotic," "definitely erotic," to "why is this erotic?" Enjoy the experience of discovering "eroticism" with your own sensibilities, without turning away from the inexplicable feeling of "something erotic" that resides in vintage clothes, their history, memories, and ineffable nuances. If you don't understand why something is erotic, our sales staff will sincerely explain its charm.
- MISSION IMPOSSIBLE WHITE T-SH ¥17,600 (tax included)
- FETISH DS WHITE T-SH ¥9,900
- RW DANEGED SWEAT ¥14,300
- BUD WEISER RED JERSEY ¥22,000
## 'Harajuku Eroichi' Original Items Release
To commemorate the event, we will release two types of original Eroichi T-shirts.
Featuring vintage-processed bodies, the T-shirts are adorned with messages like "EROIST (one who pursues eroticism)" and "EROSOPHY (the philosophy of eroticism)" in a transformed collegiate-style logo. These T-shirts are a blend of vintage texture and concept, resulting in an erotic-infused finish. These items can be purchased at TENGA LAND, the Eroichi venue, as well as at TENGA STORE TOKYO and ZOZOTOWN.
- EROIST VINTAGE TEE (Black)
- EROSOPHY VINTAGE TEE (Sumi)
Product Name: EROIST VINTAGE TEE, EROSOPHY VINTAGE TEE
Sizes: M, L, XL
Colors: Black, Sumi
Price: ¥7,700 (tax included)
Release Date: April 29, 2026
Available Stores: TENGA LAND, TENGA STORE TOKYO, ZOZOTOWN
*Due to the vintage processing, there may be individual differences in the body's texture.
## Store Details
### TENGA LAND (Tokyu Plaza Harajuku "Harakado" 2F)
An experiential concept store by TENGA Group, themed "Love and Freedom Wonderland." It embodies TENGA's purpose of "a world where living is celebrated," aiming to be a place where customers can freely enjoy what they love and encounter "pleasant surprises" that instinctively move their hearts. In addition to "TENGA" for men and couples, it develops "iroha," a femcare brand that comprehensively supports women; "TENGA Healthcare," aiming to create a society free from sexual worries and problems; and "TXA," an apparel project that expands the possibilities of sexual love through the power of art.
- Official Website: https://tenga-store.com/
- Instagram: https://www.instagram.com/tenga_land/
### STEP AHEAD
Selects mainly vintage items imported from the United States. Offers a genre-less lineup ranging from authentic vintage to regular items and rock tees. We have many items for daily use and collectibles.
- Official Website: https://stepahead.jp/
- Instagram: https://www.instagram.com/stepahead__official/
*The event will end once stock runs out, regardless of the stated period.
## 'Harajuku Eroichi' Overview
At 'Harajuku Eroichi,' we will sell "erotic vintage clothes" selected from various perspectives, ranging from "kind of erotic," "a little erotic," "definitely erotic," to "why is this erotic?" Enjoy the experience of discovering "eroticism" with your own sensibilities, without turning away from the inexplicable feeling of "something erotic" that resides in vintage clothes, their history, memories, and ineffable nuances. If you don't understand why something is erotic, our sales staff will sincerely explain its charm.
- MISSION IMPOSSIBLE WHITE T-SH ¥17,600 (tax included)
- FETISH DS WHITE T-SH ¥9,900
- RW DANEGED SWEAT ¥14,300
- BUD WEISER RED JERSEY ¥22,000
## 'Harajuku Eroichi' Original Items Release
To commemorate the event, we will release two types of original Eroichi T-shirts.
Featuring vintage-processed bodies, the T-shirts are adorned with messages like "EROIST (one who pursues eroticism)" and "EROSOPHY (the philosophy of eroticism)" in a transformed collegiate-style logo. These T-shirts are a blend of vintage texture and concept, resulting in an erotic-infused finish. These items can be purchased at TENGA LAND, the Eroichi venue, as well as at TENGA STORE TOKYO and ZOZOTOWN.
- EROIST VINTAGE TEE (Black)
- EROSOPHY VINTAGE TEE (Sumi)
Product Name: EROIST VINTAGE TEE, EROSOPHY VINTAGE TEE
Sizes: M, L, XL
Colors: Black, Sumi
Price: ¥7,700 (tax included)
Release Date: April 29, 2026
Available Stores: TENGA LAND, TENGA STORE TOKYO, ZOZOTOWN
*Due to the vintage processing, there may be individual differences in the body's texture.
## Store Details
### TENGA LAND (Tokyu Plaza Harajuku "Harakado" 2F)
An experiential concept store by TENGA Group, themed "Love and Freedom Wonderland." It embodies TENGA's purpose of "a world where living is celebrated," aiming to be a place where customers can freely enjoy what they love and encounter "pleasant surprises" that instinctively move their hearts. In addition to "TENGA" for men and couples, it develops "iroha," a femcare brand that comprehensively supports women; "TENGA Healthcare," aiming to create a society free from sexual worries and problems; and "TXA," an apparel project that expands the possibilities of sexual love through the power of art.
- Official Website: https://tenga-store.com/
- Instagram: https://www.instagram.com/tenga_land/
### STEP AHEAD
Selects mainly vintage items imported from the United States. Offers a genre-less lineup ranging from authentic vintage to regular items and rock tees. We have many items for daily use and collectibles.
- Official Website: https://stepahead.jp/
- Instagram: https://www.instagram.com/stepahead__official/