Embracing Self-Care as a Daily Beauty Ritual: Femcare Brand "iroha" Proposes a New Habit, "Inner Beauty"
Femcare brand "iroha" proposes a new concept, "Inner Beauty," which redefines self-pleasure as a daily beauty ritual. This initiative will be announced to the beauty industry at "Beautyworld Japan Tokyo 2026" in May 2026, aiming to enhance women's well-being.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 21:00
- 🔍 Collected: April 28, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 12:56 (24 min after Collected)
iroha, a femcare brand developed by TENGA Co., Ltd. (Chuo-ku, Tokyo / Representative Director Koichi Matsumoto), will embark on a new brand stage in 2026, its 14th year since establishment, by initiating efforts related to the new habit of "Inner Beauty"*. As femcare becomes increasingly integrated into society, iroha's next proposal is a lifestyle that incorporates self-pleasure not as something special, but as a new "daily beauty ritual."
*"Inner Beauty" is a concept that focuses on the mental and physical effects and beauty benefits of self-pleasure, and does not indicate the treatment or prevention of diseases, effects on bodily functions or structures, or beauty efficacy through the use of specific "iroha" products. The effects of using "iroha" products vary among individuals.
"Inner Beauty": A New Option for Facing One's Mind and Body
The "Inner Beauty" proposed by iroha is a new value and self-care concept that updates self-pleasure from a "special act" to a "daily beauty ritual." In busy daily life, taking time to care for oneself and regulate one's mind and body is becoming increasingly important in modern society, where awareness of well-being is growing. iroha believes that "inner self-care," which involves listening to one's inner rhythm and valuing time for mental fulfillment, will be a new option to make modern women shine. It advocates a lifestyle that incorporates time for self-love into daily routines as part of self-care and beauty, beyond just achieving satisfaction.
Commentary by Dr. Miho Song: The Positive Effects of Self-Care
Obstetrician/Gynecologist, Dr. Miho Song
Fulfilling oneself through self-pleasure is believed to have various positive effects, such as mental and physical relaxation and promotion of self-understanding.
Medically, changes in hormone secretion are also suggested to potentially affect beauty, and contractions of the pelvic floor muscles and transverse abdominal muscles during orgasm can contribute to creating a beautiful waistline.
On the other hand, many people still feel embarrassment or resistance towards such acts. However, it is important to view it positively, within a comfortable range, as a means of facing one's own mind and body.
We hope you will be mindful of affirming and caring for your own mind and body.
For more details, please refer to the content supervised by Dr. Miho Song: iro iro iroha "Can self-pleasure also be good for beauty? A doctor explains the mechanism," which further elaborates on this topic.
*The above doctor's comments and explanations within the content are about self-pleasure and do not indicate the treatment or prevention of diseases, effects on bodily structure or function, or beauty efficacy through the use of specific "iroha" products. Also, the effects of product use vary among individuals.
Announcing New Strategy at "Beautyworld Japan Tokyo 2026"
iroha will present its new strategy at "Beautyworld Japan Tokyo 2026," Japan's largest comprehensive beauty trade fair, held from May 18 (Mon), 2026. At the venue, where the latest trends gather, iroha will propose its unique "new form of beauty brought by mental and physical fulfillment" beyond self-care, and will also communicate possibilities for new customer proposals to the salon and beauty industries.
[Exhibitor Presentation Information]
Date and Time: May 18 (Mon), 2026, 13:40-14:30
Title: Medically Explaining the Beauty Effects of Self-Pleasure! "Beauty Slope" Strategy to Differentiate Salons
Speakers: Obstetrician/Gynecologist Dr. Miho Song, iroha Sales Manager Aiko Matsumoto, iroha PR Representative Mio Matsushita
[Exhibition Booth Information]
Tokyo Big Sight West Hall: W3, Booth: F003
*This trade fair is for beauty industry professionals and those planning to open businesses, and advance registration is required for admission.
[What is Femcare Brand "iroha"?]
Born in 2013 as a pleasure item®* brand with the desire for "women to enjoy themselves authentically and comfortably." Subsequently, it launched the delicate zone care brand "iroha INTIMATE CARE" and the sexual healthcare brand "iroha Healthcare," expanding its brand lines. Currently, these three brands are integrated as a comprehensive Japanese femcare brand, continuously supporting women through their life stages and mental and physical changes.
Keywords:
*"Inner Beauty" is a concept that focuses on the mental and physical effects and beauty benefits of self-pleasure, and does not indicate the treatment or prevention of diseases, effects on bodily functions or structures, or beauty efficacy through the use of specific "iroha" products. The effects of using "iroha" products vary among individuals.
"Inner Beauty": A New Option for Facing One's Mind and Body
The "Inner Beauty" proposed by iroha is a new value and self-care concept that updates self-pleasure from a "special act" to a "daily beauty ritual." In busy daily life, taking time to care for oneself and regulate one's mind and body is becoming increasingly important in modern society, where awareness of well-being is growing. iroha believes that "inner self-care," which involves listening to one's inner rhythm and valuing time for mental fulfillment, will be a new option to make modern women shine. It advocates a lifestyle that incorporates time for self-love into daily routines as part of self-care and beauty, beyond just achieving satisfaction.
Commentary by Dr. Miho Song: The Positive Effects of Self-Care
Obstetrician/Gynecologist, Dr. Miho Song
Fulfilling oneself through self-pleasure is believed to have various positive effects, such as mental and physical relaxation and promotion of self-understanding.
Medically, changes in hormone secretion are also suggested to potentially affect beauty, and contractions of the pelvic floor muscles and transverse abdominal muscles during orgasm can contribute to creating a beautiful waistline.
On the other hand, many people still feel embarrassment or resistance towards such acts. However, it is important to view it positively, within a comfortable range, as a means of facing one's own mind and body.
We hope you will be mindful of affirming and caring for your own mind and body.
For more details, please refer to the content supervised by Dr. Miho Song: iro iro iroha "Can self-pleasure also be good for beauty? A doctor explains the mechanism," which further elaborates on this topic.
*The above doctor's comments and explanations within the content are about self-pleasure and do not indicate the treatment or prevention of diseases, effects on bodily structure or function, or beauty efficacy through the use of specific "iroha" products. Also, the effects of product use vary among individuals.
Announcing New Strategy at "Beautyworld Japan Tokyo 2026"
iroha will present its new strategy at "Beautyworld Japan Tokyo 2026," Japan's largest comprehensive beauty trade fair, held from May 18 (Mon), 2026. At the venue, where the latest trends gather, iroha will propose its unique "new form of beauty brought by mental and physical fulfillment" beyond self-care, and will also communicate possibilities for new customer proposals to the salon and beauty industries.
[Exhibitor Presentation Information]
Date and Time: May 18 (Mon), 2026, 13:40-14:30
Title: Medically Explaining the Beauty Effects of Self-Pleasure! "Beauty Slope" Strategy to Differentiate Salons
Speakers: Obstetrician/Gynecologist Dr. Miho Song, iroha Sales Manager Aiko Matsumoto, iroha PR Representative Mio Matsushita
[Exhibition Booth Information]
Tokyo Big Sight West Hall: W3, Booth: F003
*This trade fair is for beauty industry professionals and those planning to open businesses, and advance registration is required for admission.
[What is Femcare Brand "iroha"?]
Born in 2013 as a pleasure item®* brand with the desire for "women to enjoy themselves authentically and comfortably." Subsequently, it launched the delicate zone care brand "iroha INTIMATE CARE" and the sexual healthcare brand "iroha Healthcare," expanding its brand lines. Currently, these three brands are integrated as a comprehensive Japanese femcare brand, continuously supporting women through their life stages and mental and physical changes.
Keywords: