TBWA HAKUHODO Wins Three Awards at Clio Health 2026, Including Two Golds in Healthcare and Medical Field

TBWA HAKUHODO Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Wataru Uchida) announces that its creative campaigns have won a total of three awards at the 'Clio Health Awards 2026,' a prestigious international advertising competition honoring excellence in healthcare and medical creativity. The awards include two Golds and one Silver.

The 'Clio Health Awards' is a world-leading international competition derived from the 'Clio Awards,' one of the three most prestigious global advertising awards alongside Cannes Lions and The One Show. It specializes in evaluating innovation and outstanding creativity in the fields of healthcare, pharmaceuticals, and wellness.

'Smart Eye Camera' (OUI Inc.), which won Gold in both the Innovation and Design categories, is a medical device attachment for smartphones developed by OUI Inc., a venture originating from Keio University School of Medicine. It delivers diagnostic performance comparable to traditional slit-lamp microscopes while achieving dramatically lower costs and superior portability, enabling deployment in regions with limited access to ophthalmic care worldwide. TBWA HAKUHODO resonates with OUI Inc.'s vision to 'reduce global blindness by 50%' and is supporting its widespread adoption through creative and innovative initiatives.

'CHEER SIGNS' (Japanese: 'Sign Yell'), which won Silver in the Health Equity category, is a new visual cheering concept developed in collaboration with the Tokyo Metropolitan Government, 5005 Inc., and NHK Group to mark the 100th anniversary of the Deaflympics. Designed for athletes competing in a world without sound, this project emerged from co-creation with Deaf community members and active Deaf athletes. It overturns the conventional reliance on clapping and vocal cheers, enabling everyone to express support visually.

Both projects have received high acclaim at Clio Health 2026, following previous recognition at Spikes Asia, ADFEST, Clio Awards, NY ADC, The One Show, and most recently D&AD. This string of awards reaffirms that TBWA HAKUHODO's creativity and implementation power, driving positive social change, are at the world's highest level.

Award details are as follows:

[Winning Work: Smart Eye Camera]

Client: OUI Inc.
■ Gold
・Innovation — Physical Product Innovation
・Design — Product Design

[Winning Work: CHEER SIGNS]

Client: Tokyo Metropolitan Government, NHK Global Media Services
■ Silver
・Health Equity

■ About TBWA HAKUHODO

Established in 2006 as a joint venture between Hakuhodo and TBWA Worldwide, TBWA HAKUHODO is an integrated advertising agency. It combines Hakuhodo's philosophies of 'consumer-centric thinking' and 'partnerism' with TBWA's globally proven 'DISRUPTION®' methodology to create high-quality solutions that contribute to clients' business growth. 'DISRUPTION®' is TBWA HAKUHODO's philosophy of breaking conventions, challenging the status quo, and discovering new visions. It generates ideas that evolve businesses and brands through this disruptive lens across all aspects of marketing and business.

https://www.tbwahakuhodo.co.jp