TBWA HAKUHODO's 'Smart Eye Camera' Project Wins Bronze at the 2026 Clio Awards, One of the World's Top Three Advertising Awards

TBWA HAKUHODO (Head Office: Minato-ku, Tokyo; President and CEO: Wataru Uchida) is pleased to announce that 'Smart Eye Camera,' an attachment-type medical device for ophthalmic examinations utilizing an iPhone, in which TBWA HAKUHODO was involved in planning and production, has received a Bronze award at the globally authoritative advertising award, the '2026 Clio Awards.'

The Clio Awards, founded in New York, USA, in 1959, is an international award considered one of the 'world's top three advertising awards,' alongside Cannes Lions and The One Show. It is known as one of the world's most influential awards, celebrating outstanding creativity in advertising, design, and communication.

The 'Smart Eye Camera (SEC)' is an attachment-type medical device for ophthalmic examinations developed by OUI Inc., a venture company originating from Keio University School of Medicine, which is used by attaching it to an iPhone. While offering diagnostic performance equivalent to conventional slit-lamp microscopes, it is low-cost and highly portable, making it usable even in regions with insufficient access to ophthalmic medical care. TBWA HAKUHODO resonates with OUI Inc.'s vision of 'reducing global blindness by 50%' and supports the widespread adoption of SEC through the power of creativity.

The 'Digital / Mobile category, Emerging Technology' section, where SEC received its award this time, recognizes works that uniquely utilize emerging technologies such as AI, AR/VR, biotechnology, and innovative hardware to expand communication and the state of society. Beyond mere technological adoption, key evaluation criteria include how the technology contributes to solving problems and presents future possibilities.

This award reaffirms SEC's innovativeness, which opens up new frontiers in regions where access to ophthalmic medical care is difficult, as well as in animal medical care and home healthcare, and its approach to solving social issues by fusing technology and design, all on the world's highest stage.

Details of the award results are as follows:

[Awarded Work: Smart Eye Camera]
Advertiser: OUI Inc.
■ Bronze
Digital / Mobile category, Emerging Technology

■ About TBWA HAKUHODO

Established in 2006 as a joint venture between Hakuhodo and TBWA Worldwide, it is a comprehensive advertising agency. It integrates Hakuhodo's philosophies of 'Sei-katsu-sha Insight' and 'Partnerism' with TBWA's unique know-how centered on the 'DISRUPTION®︎' method, which has been utilized in the global market. We create high-quality solutions and contribute to the business growth of our clients. 'DISRUPTION®︎' is TBWA HAKUHODO's philosophy of breaking free from conventional wisdom, shattering common sense, and finding new visions. Beyond marketing, it generates ideas that evolve businesses and brands by using disruption as a new perspective in all aspects of business.
https://www.tbwahakuhodo.co.jp
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