Tani Daikanyama Store to Host "Charity Weekend" to Deepen Bonds with Beloved Dogs and Support Protected Dogs
Tani Japan and SmileSmile1 will co-host a "Charity Weekend" at Tani Daikanyama store on May 23rd-24th, 2026, in cooperation with Dog Shelter. The event aims to strengthen bonds with pet dogs while contributing to protected dog support through workshops, adoption events, and charity shopping.
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- 📰 Published: May 7, 2026 at 18:00
- 🔍 Collected: May 7, 2026 at 09:31
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Tani Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, hereinafter "Tani") and SmileSmile1 Co., Ltd. (Headquarters: Minato-ku, Tokyo, hereinafter "SmileSmile1"), which develops the natural pet oral care gel "LuPETto", will co-host a "Charity Weekend" for two days on Saturday, May 23rd and Sunday, May 24th, 2026, at Tani Daikanyama store (Sarugakucho, Shibuya-ku, Tokyo), with the cooperation of the non-profit organization Dog Shelter.
This event is a participatory program that allows participants to deepen their bond with their beloved dogs while contributing to the support of protected dogs. The first day will feature a dog massage & oral care workshop by a professional therapist, and the second day will be an adoption event providing an opportunity to meet protected dogs waiting for new families. A portion of the participation fees and sales of eligible products during the period will be fully donated to Dog Shelter.
■ Background
In recent years, while the number of households living with pets as family members has increased, opportunities for protected dog adoption and access to correct knowledge for maintaining dog health are still insufficient. Tani and SmileSmile1 jointly launched this project with the aim of providing practical care that owners can incorporate into their daily lives, focusing on the two pillars of dog health: "home care as communication" and "oral health," and supporting as many protected dogs as possible to find warm homes.
■ Event Overview
【DAY 1】Charity Massage & Oral Care Workshop
Date & Time: May 23rd, 2026 (Sat) Part 1 12:00-13:00 / Part 2 15:00-16:00
Participation Fee: 5,000 yen per pair (1 person + 1 dog) *All proceeds will be donated to Dog Shelter
Capacity: Limited to 3 pairs per session / All dog breeds and sizes welcome
Content: Massage instruction by Francesca Lavarone, a US Certified Canine Rehabilitation Veterinary Nurse (CCRVN), supporting blood circulation promotion, flexibility improvement, and physical/mental health. In addition, an opportunity to try "LuPETto," a natural oral care gel developed by Dr. Yasuyo Mikami, a dental expert and doctor of dentistry.
【DAY 2】Protected Dog Adoption Event
Date & Time: May 24th, 2026 (Sun) 12:00-15:00 / Participation Fee: Free (no reservation required)
Content: Dogs from Dog Shelter looking for new families will visit the store. This event provides an opportunity to meet a partner that suits one's lifestyle through actual interaction.
【Charity Shopping】20% of sales donated
During the period, 20% of the sales of Tani and LuPETto products at Tani Daikanyama store will be donated to Dog Shelter. Anyone can easily participate in supporting protected dogs through shopping.
■ Venue
Tani Daikanyama store (20-1 Sarugakucho, Shibuya-ku, Tokyo)
■ How to Apply
Seats are limited. Please make a reservation early via email or Instagram DM below.
Email: info@tanicomfort.jp / Instagram: @tanicomfortjapan
■ Organizer Overview
＜About Tani＞
A lifestyle brand advocating "The Art of Comfort." Based on the philosophy that "true comfort is not something seen, but felt," it values material quality and craftsmanship above all else. It develops products that naturally embrace the body by combining lightweight botanical fibers sourced from sustainably managed forests with advanced sewing techniques. The "Everyone Loves an Underdog®" charity collection, launched in 2020, embodies Tani's mission of balancing support for a comfortable life with social contribution, and a portion of its sales are donated to organizations engaged in animal welfare and social contribution activities.
Official Website: https://tanicomfort.jp
＜About SmileSmile1＞
With the mission of "Protecting the lives and smiles of beloved pets," it develops and deploys "LuPETto," a natural pet oral care gel made only from human-grade ingredients. Supervised by Dr. Yasuyo Mikami, a dental expert and doctor of dentistry, its formulation is designed to be stress-free for dogs who dislike brushing, featuring nano-capsule technology and the natural sweetness derived from Amacha. It offers "Long-life Supplement Habit" home care that owners can continue daily, combining periodontal disease prevention with anti-inflammatory, mucosal regeneration, immune, and gut environment support, contributing to the extension of dogs' healthy lifespans.
Official Website: https://lupett
This event is a participatory program that allows participants to deepen their bond with their beloved dogs while contributing to the support of protected dogs. The first day will feature a dog massage & oral care workshop by a professional therapist, and the second day will be an adoption event providing an opportunity to meet protected dogs waiting for new families. A portion of the participation fees and sales of eligible products during the period will be fully donated to Dog Shelter.
■ Background
In recent years, while the number of households living with pets as family members has increased, opportunities for protected dog adoption and access to correct knowledge for maintaining dog health are still insufficient. Tani and SmileSmile1 jointly launched this project with the aim of providing practical care that owners can incorporate into their daily lives, focusing on the two pillars of dog health: "home care as communication" and "oral health," and supporting as many protected dogs as possible to find warm homes.
■ Event Overview
【DAY 1】Charity Massage & Oral Care Workshop
Date & Time: May 23rd, 2026 (Sat) Part 1 12:00-13:00 / Part 2 15:00-16:00
Participation Fee: 5,000 yen per pair (1 person + 1 dog) *All proceeds will be donated to Dog Shelter
Capacity: Limited to 3 pairs per session / All dog breeds and sizes welcome
Content: Massage instruction by Francesca Lavarone, a US Certified Canine Rehabilitation Veterinary Nurse (CCRVN), supporting blood circulation promotion, flexibility improvement, and physical/mental health. In addition, an opportunity to try "LuPETto," a natural oral care gel developed by Dr. Yasuyo Mikami, a dental expert and doctor of dentistry.
【DAY 2】Protected Dog Adoption Event
Date & Time: May 24th, 2026 (Sun) 12:00-15:00 / Participation Fee: Free (no reservation required)
Content: Dogs from Dog Shelter looking for new families will visit the store. This event provides an opportunity to meet a partner that suits one's lifestyle through actual interaction.
【Charity Shopping】20% of sales donated
During the period, 20% of the sales of Tani and LuPETto products at Tani Daikanyama store will be donated to Dog Shelter. Anyone can easily participate in supporting protected dogs through shopping.
■ Venue
Tani Daikanyama store (20-1 Sarugakucho, Shibuya-ku, Tokyo)
■ How to Apply
Seats are limited. Please make a reservation early via email or Instagram DM below.
Email: info@tanicomfort.jp / Instagram: @tanicomfortjapan
■ Organizer Overview
＜About Tani＞
A lifestyle brand advocating "The Art of Comfort." Based on the philosophy that "true comfort is not something seen, but felt," it values material quality and craftsmanship above all else. It develops products that naturally embrace the body by combining lightweight botanical fibers sourced from sustainably managed forests with advanced sewing techniques. The "Everyone Loves an Underdog®" charity collection, launched in 2020, embodies Tani's mission of balancing support for a comfortable life with social contribution, and a portion of its sales are donated to organizations engaged in animal welfare and social contribution activities.
Official Website: https://tanicomfort.jp
＜About SmileSmile1＞
With the mission of "Protecting the lives and smiles of beloved pets," it develops and deploys "LuPETto," a natural pet oral care gel made only from human-grade ingredients. Supervised by Dr. Yasuyo Mikami, a dental expert and doctor of dentistry, its formulation is designed to be stress-free for dogs who dislike brushing, featuring nano-capsule technology and the natural sweetness derived from Amacha. It offers "Long-life Supplement Habit" home care that owners can continue daily, combining periodontal disease prevention with anti-inflammatory, mucosal regeneration, immune, and gut environment support, contributing to the extension of dogs' healthy lifespans.
Official Website: https://lupett