SynergyAI Automates SNS Operations with Proprietary AI, Reducing Monthly Workload by 83%

SynergyAI (Headquartered in Osaka), a provider of industry-specific AI solutions, announced that it has automated its Instagram and X (formerly Twitter) posting operations using its proprietary AI technology.

By delegating SNS posting tasks, which previously consumed valuable employee time, to AI, the company has reduced its monthly workload by approximately 25 hours. This allows the team to refocus on core business and product development.

■ Background of the Initiative

For startups, while SNS marketing is essential for building brand awareness, managing it requires significant time for drafting content, selecting images, scheduling, and analyzing performance.

The company faced the dilemma of limited personnel trying to balance product development with marketing, resulting in the team being overwhelmed by SNS management. 'Time that should have been spent refining products as an AI company was being lost to SNS management.' To solve this, the company implemented automated posting using its own AI.

■ Scope of Automation

The following SNS management tasks were automated:
- Content generation for Instagram posts
- Content generation for X (formerly Twitter) posts
- Scheduling and posting
- Optimization of tone and style based on the media platform
- Hashtag selection

■ Mechanism

Leveraging its own AI technology trained on product information, internal knowledge, and market trends, the AI automatically generates optimized content for each platform. It switches tones—using a friendly tone for Instagram's visual context and a concise, high-urgency tone for X. Posts are then automatically published according to a set schedule.

■ Results

The company has significantly reduced employee time spent on SNS, allowing for reallocation to higher-value tasks such as product development, customer support, and sales activities.

[SNS Management Workload]
- Before: ~30 hours/month (equivalent to one full-time employee)
- After: ~5 hours/month (only for confirmation and tuning)
- Reduction Rate: ~83%

[Weekly Posting Frequency]
- Before: 3 posts/week (total across Instagram and X)
- After: 14 posts/week (2 posts per day across both platforms)
- Increase Rate: ~4.6x

[Other Effects]
- SNS management staff requirement: Effectively zero
- Engagement rate: Improved by ~1.5x due to media optimization
- Surplus employee time: Reallocated to product development

* Figures based on internal measurements, from March 2026 to May 2026.

■ Significance of Self-Verification

As a company developing industry-specific AI, SynergyAI emphasizes the importance of proactively using AI in its own operations to verify 'what changes with AI.'

This SNS automation serves as an example of how AI contributes to the universal challenge of 'resource shortages' faced by startups. By mastering AI internally, the company aims to enhance the reliability and practicality of the products it provides to clients.

■ Future Outlook

Moving forward, the company intends to expand AI utilization to other operations—such as customer support, sales document creation, internal documentation, and recruitment—to strengthen an organizational structure where each employee can focus on core value-added work.

Furthermore, the knowledge gained internally will be reflected in product development to provide even more effective AI solutions that help clients improve their business efficiency.