SYNC. Inc. Comprehensively Produces "Hirayu Sakura Festival 2026" Featuring Gifu Prefecture's First Full-Scale Drone Show, Over 40 Food Vendors, and Celebrity Appearances, Attracting Approximately 3,000 Visitors
SYNC. Inc. comprehensively produced the "Hirayu Sakura Festival 2026" held on April 25, 2026, in Takayama City, Gifu Prefecture. This regional revitalization event attracted approximately 3,000 visitors and featured Gifu Prefecture's first full-scale drone show, a food festival with over 40 vendors, and performances by popular talents.
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- 📰 Published: May 6, 2026 at 18:00
- 🔍 Collected: May 6, 2026 at 09:31
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SYNC. Inc. (Headquarters: Tokyo, Representative Director: Riichi Kondo), which operates diversified businesses including marketing, spatial production, regional revitalization, fitness, and welfare, comprehensively produced the "Hirayu Sakura Festival 2026" held on Saturday, April 25, 2026, in Okuhida Onsenkyo Hirayu, Takayama City, Gifu Prefecture.
This event was also held as a regional revitalization event commemorating the 90th anniversary of Takayama City's municipal organization, attracting approximately 3,000 visitors on the day.
Located at an altitude of approximately 1,250m in Okuhida Onsenkyo Hirayu, the event was timed to coincide with the peak blooming season of approximately 500 cherry trees, featuring a food festival, comedy live performances, a dance contest, lion dances, and Gifu Prefecture's first full-scale drone show.
The festival became a highly entertaining event, bringing together large-scale content that transcended the framework of a "local event" into a single day.
## Creating the Future of the Region at a New Cherry Blossom Hotspot
The stage for the Hirayu Sakura Festival was the cherry blossom grove spread across the grounds of Nagase Suppon Farm.
Nagase Suppon Farm Co., Ltd. (Representative Director and President: Mamiko Nagase), the organizer, began planting cherry trees on its premises approximately 7 years ago with the aim of regional revitalization. Currently, it is attracting attention as a new famous spot symbolizing the late spring of Okuhida, with approximately 500 cherry trees in bloom.
In 2025, approximately 1,500 people visited. In 2026, the stage production, number of food vendors, performers, and night-time productions were all significantly expanded, achieving an attendance of approximately 3,000 people.
This event was realized through the collaboration between the organizer, Nagase Suppon Farm Co., Ltd., and SYNC., which was responsible for planning and overall production.
SYNC. was comprehensively in charge of planning, casting, administrative coordination, stage production, venue flow, and public relations design, shaping it into a major event for Takayama City by involving local communities, administration, private businesses, and performers.
### ① Opening Act: Takayama Nishi High School Wind Ensemble Club × Double Name Special Collaboration
The event kicked off with a performance by the local Takayama Nishi High School Wind Ensemble Club.
Furthermore, a special collaboration with the popular comedy duo "Double Name" was realized this time.
Prior to the event, Joe from Double Name visited Takayama Nishi High School and interacted with the students for their joint performance on the day. It became an opening unique to the Hirayu Sakura Festival, where local young energy and professional expressiveness, active nationwide, created a single stage.
At the moment when local young energy and professional expressiveness intersected, the venue was filled with great applause and a warm atmosphere.
### ② Comedy Live: Star Nagareboshi, Hanawa, Orakio, Double Name, and other luxurious performers gathered
At the heart of the stage content was a comedy live performance by luxurious performers.
Performers included popular comedian "Star Nagareboshi" from the Hida region, as well as Hanawa, Orakio, Double Name, Watari 119, Linda Color ∞, Mr. Daiboken., Sun Color Ni, Ningen Special, and other diverse personalities.
Despite being a free event held in a rural area, it achieved a luxurious casting that could stand as a solo live performance.
The venue gathered a wide range of generations from children to adults, creating an atmosphere of excitement that was unexpected for an onsen town in Okuhida.
SYNC. was consistently in charge of everything from casting to direction and progress, realizing a full-scale stage that transcended the framework of a local event.
### ③ Dance Contest: 11 groups, approximately 70 dancers showcased a full-fledged performance
At the Hirayu Sakura Festival 2026, the dance content was also a major highlight.
11 carefully selected groups, approximately 70 dancers, participated, with diverse teams from kids to adults showcasing powerful performances.
It energized the venue as a full-fledged dance showcase, not just a single program of a regional event.
Furthermore, the participation of SKE48 Captain Chiko Matsumoto as a special judge also became a topic of conversation, further increasing the overall attention to the event.
By integrating tourism, cherry blossoms, food, laughter, and even street culture, the festival evolved into a festival-style event that can be enjoyed by a wide range of generations.
### ④ Food Festival: Hida's largest food festival with over 40 vendors, approximately 3 times more than last year
At the venue, a food festival with over 40 vendors was held from 11:30.
The number of vendors was approximately three times that of last year.
In addition to popular gourmet foods from Okuhida and the Hida region, kitchen cars and food trucks gathered from various places, creating a space where visitors could enjoy food while viewing cherry blossoms.
A diverse range of genres, including Hida beef gourmet, local ingredients, sweets, and light meals, were available, with many stalls having long queues.
By designing it not just as a dining area, but as a food festival where "food itself becomes the purpose," it also led to an increase in visitors' stay time and venue circulation.
This event was also held as a regional revitalization event commemorating the 90th anniversary of Takayama City's municipal organization, attracting approximately 3,000 visitors on the day.
Located at an altitude of approximately 1,250m in Okuhida Onsenkyo Hirayu, the event was timed to coincide with the peak blooming season of approximately 500 cherry trees, featuring a food festival, comedy live performances, a dance contest, lion dances, and Gifu Prefecture's first full-scale drone show.
The festival became a highly entertaining event, bringing together large-scale content that transcended the framework of a "local event" into a single day.
## Creating the Future of the Region at a New Cherry Blossom Hotspot
The stage for the Hirayu Sakura Festival was the cherry blossom grove spread across the grounds of Nagase Suppon Farm.
Nagase Suppon Farm Co., Ltd. (Representative Director and President: Mamiko Nagase), the organizer, began planting cherry trees on its premises approximately 7 years ago with the aim of regional revitalization. Currently, it is attracting attention as a new famous spot symbolizing the late spring of Okuhida, with approximately 500 cherry trees in bloom.
In 2025, approximately 1,500 people visited. In 2026, the stage production, number of food vendors, performers, and night-time productions were all significantly expanded, achieving an attendance of approximately 3,000 people.
This event was realized through the collaboration between the organizer, Nagase Suppon Farm Co., Ltd., and SYNC., which was responsible for planning and overall production.
SYNC. was comprehensively in charge of planning, casting, administrative coordination, stage production, venue flow, and public relations design, shaping it into a major event for Takayama City by involving local communities, administration, private businesses, and performers.
### ① Opening Act: Takayama Nishi High School Wind Ensemble Club × Double Name Special Collaboration
The event kicked off with a performance by the local Takayama Nishi High School Wind Ensemble Club.
Furthermore, a special collaboration with the popular comedy duo "Double Name" was realized this time.
Prior to the event, Joe from Double Name visited Takayama Nishi High School and interacted with the students for their joint performance on the day. It became an opening unique to the Hirayu Sakura Festival, where local young energy and professional expressiveness, active nationwide, created a single stage.
At the moment when local young energy and professional expressiveness intersected, the venue was filled with great applause and a warm atmosphere.
### ② Comedy Live: Star Nagareboshi, Hanawa, Orakio, Double Name, and other luxurious performers gathered
At the heart of the stage content was a comedy live performance by luxurious performers.
Performers included popular comedian "Star Nagareboshi" from the Hida region, as well as Hanawa, Orakio, Double Name, Watari 119, Linda Color ∞, Mr. Daiboken., Sun Color Ni, Ningen Special, and other diverse personalities.
Despite being a free event held in a rural area, it achieved a luxurious casting that could stand as a solo live performance.
The venue gathered a wide range of generations from children to adults, creating an atmosphere of excitement that was unexpected for an onsen town in Okuhida.
SYNC. was consistently in charge of everything from casting to direction and progress, realizing a full-scale stage that transcended the framework of a local event.
### ③ Dance Contest: 11 groups, approximately 70 dancers showcased a full-fledged performance
At the Hirayu Sakura Festival 2026, the dance content was also a major highlight.
11 carefully selected groups, approximately 70 dancers, participated, with diverse teams from kids to adults showcasing powerful performances.
It energized the venue as a full-fledged dance showcase, not just a single program of a regional event.
Furthermore, the participation of SKE48 Captain Chiko Matsumoto as a special judge also became a topic of conversation, further increasing the overall attention to the event.
By integrating tourism, cherry blossoms, food, laughter, and even street culture, the festival evolved into a festival-style event that can be enjoyed by a wide range of generations.
### ④ Food Festival: Hida's largest food festival with over 40 vendors, approximately 3 times more than last year
At the venue, a food festival with over 40 vendors was held from 11:30.
The number of vendors was approximately three times that of last year.
In addition to popular gourmet foods from Okuhida and the Hida region, kitchen cars and food trucks gathered from various places, creating a space where visitors could enjoy food while viewing cherry blossoms.
A diverse range of genres, including Hida beef gourmet, local ingredients, sweets, and light meals, were available, with many stalls having long queues.
By designing it not just as a dining area, but as a food festival where "food itself becomes the purpose," it also led to an increase in visitors' stay time and venue circulation.