Clinic Websites Dominate Google Maps by 89%, but Lose Ground in 'Beauty', 'Recommended', and 'Clinic Name' Searches

Clinic marketing support service 'Clinic Customer Acquisition Blueprint' (operated by SUTEKi Co., Ltd., Utsunomiya, Tochigi) has released its second series of research on local SEO dominance in clinic search results across 20 cities and 10 medical specialties. Analyzing 2,900 Google search results via SerpAPI, the study found that while individual clinics occupy 89.2% of the Google Maps 3-pack (local pack), large chains dominate 18.9% of the local pack in beauty-related specialties. Additionally, portal site dominance rises to 30.8% for 'recommended' searches, and 25.7% (1 in 4) of clinics from the first study failed to appear in the top 10 for their own name searches. The company has published 10 systematic guides for clinic directors on SEO, MEO, website production, and medical advertising guidelines at https://clinic.s-suteki.co.jp/guides/.

[Layer 1] Individual Clinics Strong in Google Maps 3-Pack
The 'local pack' displayed for 'region + specialty' searches remains a stronghold for individual clinics.
Local Pack Dominance (n=1,746):
- Individual Clinics: 89.2%
- Portal Sites: 2.2%
- Hospitals/Medical Corps: 1.4%
- Large Chains: 0.7%
- Others: 6.5%

[Layer 2] Large Chains Dominate Beauty Specialties
In beauty dermatology, plastic surgery, AGA, ED treatment, and fertility treatment, the situation shifts significantly.
Beauty 5-Specialty Local Pack (n=795):
- Large Chains: 18.9% (27x higher than general specialties)
- Individual Clinics: 74.0%
- Hospitals: 0.4%
- Portals: 0%

[Layer 3] 'Recommended' Searches Double Portal Dominance
Comparing general searches (e.g., 'Tokyo Internal Medicine') with intent-based searches (e.g., 'Tokyo Internal Medicine Recommended') shows a clear difference.
- Individual Clinics: 74.8% -> 66.4%
- Portal Sites: 16.0% -> 30.8%

[Layer 4] Difficulty Finding Own Clinic via Name Search
For 300 clinics, name-based searches were conducted.
- Top 1: 60.0%
- Top 10: 74.3%
- Outside Top 10: 25.7% (1 in 4)

[Solution] Free Systematic Guides
SUTEKi has released 10 guides covering SEO, MEO, website production, and advertising compliance to help clinics improve their search visibility.