Sustainable Sake 'MEGURU', Achieving 708% of Goal on Makuake, Now Available at Super Normal Online Store
Super Normal Co., Ltd. has launched the general sale of its sustainable sake 'MEGURU', the first in Japan to receive the 'Salmon-Safe' certification, on its online store. The product, which uses biogas digestate as fertilizer, achieved 708% of its crowdfunding goal on Makuake. A new line of eco-friendly socks is also available.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:10
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 18:40 (128h 8m after Collected)
From the Makuake project page.
Sales of 'MEGURU', a Salmon-Safe certified sake where drinking protects water and the environment, have begun on the Super Normal Online Store. The product, launched by Super Normal Co., Ltd. (Representative Director: Takashi Okutani / hereinafter Super Normal) as its third product on Makuake, achieved 708% of its target amount.
Two flavors are available: MEGURU-FUKUNISHIKI and MEGURU-SEITEN.
[Super Normal Online Store MEGURU]
MEGURU-FUKUNISHIKI https://www.super-normal.jp/products/meguru-fukunishiki
MEGURU-SEITEN https://www.super-normal.jp/products/meguru-seiten
'MEGURU' is a sake born from resource circulation through the 'Local Energy Sake for SDGs' project promoted by the Kobe Shimbun. Seven varieties of 'Meguru' (circle) are sold, made from 'Yamada Nishiki' sake rice grown using fertilizer made from digestate produced by a farm's biogas business. Among them, Toyokura Town Farming Union and 'ten', who particularly realize sake rice cultivation that emphasizes resource circulation and biodiversity, became the first in Japan to acquire the 'Salmon-Safe' eco-label certification from the United States, which works on water quality protection and habitat restoration. Thus, the Salmon-Safe certified 'MEGURU-SEITEN' and 'MEGURU-FUKUNISHIKI' were born.
[Makuake 'Drinking protects water and the environment. Salmon-Safe certified sake "MEGURU"']
https://www.makuake.com/project/supernormal_ss_meguru/
'Slowly Knitted Mochifuwa Socks Salmon-Safe x WACS Edition' using circular materials also go on sale.
[Super Normal Online Store Slowly Knitted Mochifuwa Socks]
Slowly Knitted Mochifuwa Socks Salmon-Safe x WACS Edition https://www.super-normal.jp/products/mochifuwa_sox_ss
Furthermore, the 'Slowly Knitted Mochifuwa Socks Salmon-Safe x WACS Edition', which were sold on Makuake alongside MEGURU, are now also available on the online store.
As the name suggests, the 'Slowly Knitted Mochifuwa Socks' are soft, three-dimensionally shaped socks created by taking time to knit them carefully. Retaining the Mochifuwa socks' greatest features—firm, resilient thickness and fluffy lightness—the materials and colors have been made to Salmon-Safe specifications.
The 'Slowly Knitted Mochifuwa Socks Salmon-Safe x WACS Edition' feature the Salmon-Safe logo and, to further enhance empathy with the Salmon-Safe spirit, use 'WACS', a circular material. 'WACS' is a project undertaken by Miyama Co., Ltd., primarily a raw material supplier for socks in Nara, to collect discarded fiber waste, turn it back into raw materials, and sell it again as yarn.
The initiative to reuse fiber waste generated during sock production, aiming to reduce disposal costs for each factory and CO2 emissions during incineration, can be said to embody the ideas of Salmon-Safe and circulation.
The 'Excellent Normal' envisioned by Super Normal will continue to expand.
Super Normal is an activity that makes the 'excellent normal' manifest, communicates it to the world, and spreads it. Together with highly motivated producers, creators, and distributors around the world who endorse this mission, we are conducting activities to discover the 'excellent normal' of the future.
Following the first product, 'MOONRAKERS x Super Normal "Excellent Normal Setup"', and the second product, 'Super Normal x dorocos "Slowly Knitted Mochifuwa Socks"', the 'Drinking protects water and the environment. Salmon-Safe certified sake "MEGURU"' represents an expansion into a new product category for Super Normal.
The 'excellent normal' that Super Normal envisions exists in various fields.
Sales of 'MEGURU', a Salmon-Safe certified sake where drinking protects water and the environment, have begun on the Super Normal Online Store. The product, launched by Super Normal Co., Ltd. (Representative Director: Takashi Okutani / hereinafter Super Normal) as its third product on Makuake, achieved 708% of its target amount.
Two flavors are available: MEGURU-FUKUNISHIKI and MEGURU-SEITEN.
[Super Normal Online Store MEGURU]
MEGURU-FUKUNISHIKI https://www.super-normal.jp/products/meguru-fukunishiki
MEGURU-SEITEN https://www.super-normal.jp/products/meguru-seiten
'MEGURU' is a sake born from resource circulation through the 'Local Energy Sake for SDGs' project promoted by the Kobe Shimbun. Seven varieties of 'Meguru' (circle) are sold, made from 'Yamada Nishiki' sake rice grown using fertilizer made from digestate produced by a farm's biogas business. Among them, Toyokura Town Farming Union and 'ten', who particularly realize sake rice cultivation that emphasizes resource circulation and biodiversity, became the first in Japan to acquire the 'Salmon-Safe' eco-label certification from the United States, which works on water quality protection and habitat restoration. Thus, the Salmon-Safe certified 'MEGURU-SEITEN' and 'MEGURU-FUKUNISHIKI' were born.
[Makuake 'Drinking protects water and the environment. Salmon-Safe certified sake "MEGURU"']
https://www.makuake.com/project/supernormal_ss_meguru/
'Slowly Knitted Mochifuwa Socks Salmon-Safe x WACS Edition' using circular materials also go on sale.
[Super Normal Online Store Slowly Knitted Mochifuwa Socks]
Slowly Knitted Mochifuwa Socks Salmon-Safe x WACS Edition https://www.super-normal.jp/products/mochifuwa_sox_ss
Furthermore, the 'Slowly Knitted Mochifuwa Socks Salmon-Safe x WACS Edition', which were sold on Makuake alongside MEGURU, are now also available on the online store.
As the name suggests, the 'Slowly Knitted Mochifuwa Socks' are soft, three-dimensionally shaped socks created by taking time to knit them carefully. Retaining the Mochifuwa socks' greatest features—firm, resilient thickness and fluffy lightness—the materials and colors have been made to Salmon-Safe specifications.
The 'Slowly Knitted Mochifuwa Socks Salmon-Safe x WACS Edition' feature the Salmon-Safe logo and, to further enhance empathy with the Salmon-Safe spirit, use 'WACS', a circular material. 'WACS' is a project undertaken by Miyama Co., Ltd., primarily a raw material supplier for socks in Nara, to collect discarded fiber waste, turn it back into raw materials, and sell it again as yarn.
The initiative to reuse fiber waste generated during sock production, aiming to reduce disposal costs for each factory and CO2 emissions during incineration, can be said to embody the ideas of Salmon-Safe and circulation.
The 'Excellent Normal' envisioned by Super Normal will continue to expand.
Super Normal is an activity that makes the 'excellent normal' manifest, communicates it to the world, and spreads it. Together with highly motivated producers, creators, and distributors around the world who endorse this mission, we are conducting activities to discover the 'excellent normal' of the future.
Following the first product, 'MOONRAKERS x Super Normal "Excellent Normal Setup"', and the second product, 'Super Normal x dorocos "Slowly Knitted Mochifuwa Socks"', the 'Drinking protects water and the environment. Salmon-Safe certified sake "MEGURU"' represents an expansion into a new product category for Super Normal.
The 'excellent normal' that Super Normal envisions exists in various fields.