Fragrance Brand 'HATAGO' from Kamakura to Hold Limited-Time Pop-Up at LIVING HOUSE. Futako-Tamagawa
HATAGO, a fragrance brand that designs scents based on Japanese regional culture, will hold a limited-time pop-up store at LIVING HOUSE. Futako-Tamagawa starting May 23, 2026. The event proposes a lifestyle experience that harmonizes home interior with scents inspired by Kamakura.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 22:00
- 🔍 Collected: May 22, 2026 at 13:31
- 🤖 AI Analyzed: May 22, 2026 at 18:23 (4h 51m after Collected)
HATAGO, a fragrance brand that designs based on Japanese regional culture, will hold a limited-time pop-up store at the LIVING HOUSE. Futako-Tamagawa branch starting Saturday, May 23, 2026. The event aims to deliver a pleasant living experience where scents harmonize with the interior spaces proposed by LIVING HOUSE.
HATAGO conceptualizes the atmosphere and scenes unique to specific locations, designing them as fragrances. In this pop-up, the brand will introduce five scents based on 'Kamakura,' the theme of its first chapter. Through fragrance diffusers and mists, customers can experience a lifestyle where their home transforms into a coastal town in Kamakura.
[POP-UP Overview]
Period: May 23, 2026 (Sat) – June 22, 2026 (Mon) [Planned]
Location: LIVING HOUSE. Futako-Tamagawa (Futako-Tamagawa Rise S.C. Terrace Market 2F, 1-14-1 Tamagawa, Setagaya-ku, Tokyo)
Official Website: https://www.livinghouse.co.jp/
[Products]
■ Fragrance Diffuser
KAMAKURA, SHICHIRIGAHAMA, INAMURAGASAKI, YUIGAHAMA, ENOSHIMA
■ Fragrance Mist
KAMAKURA, SHICHIRIGAHAMA, INAMURAGASAKI, YUIGAHAMA, ENOSHIMA
[About HATAGO]
The name 'HATAGO' comes from the concept of a traveler's inn, implying that your home becomes a place of lodging through the 'memories of travel' captured in scent. In its first chapter, the brand translates the essence of various coastal towns in Kamakura into fragrances. Founded and led by Creative Director Daisuke Noguchi, the brand collaborates with Parisian perfumer Jean-Michel Duriez and perfume creator Yuta Watanabe to weave the culture and emotions of various Japanese regions into scent.
Flagship Shop: 2-5-16 Yuigahama, Kamakura, Kanagawa Prefecture
Pricing: Diffuser 12,650 JPY (incl. tax), Mist 8,250 JPY (incl. tax)
HATAGO conceptualizes the atmosphere and scenes unique to specific locations, designing them as fragrances. In this pop-up, the brand will introduce five scents based on 'Kamakura,' the theme of its first chapter. Through fragrance diffusers and mists, customers can experience a lifestyle where their home transforms into a coastal town in Kamakura.
[POP-UP Overview]
Period: May 23, 2026 (Sat) – June 22, 2026 (Mon) [Planned]
Location: LIVING HOUSE. Futako-Tamagawa (Futako-Tamagawa Rise S.C. Terrace Market 2F, 1-14-1 Tamagawa, Setagaya-ku, Tokyo)
Official Website: https://www.livinghouse.co.jp/
[Products]
■ Fragrance Diffuser
KAMAKURA, SHICHIRIGAHAMA, INAMURAGASAKI, YUIGAHAMA, ENOSHIMA
■ Fragrance Mist
KAMAKURA, SHICHIRIGAHAMA, INAMURAGASAKI, YUIGAHAMA, ENOSHIMA
[About HATAGO]
The name 'HATAGO' comes from the concept of a traveler's inn, implying that your home becomes a place of lodging through the 'memories of travel' captured in scent. In its first chapter, the brand translates the essence of various coastal towns in Kamakura into fragrances. Founded and led by Creative Director Daisuke Noguchi, the brand collaborates with Parisian perfumer Jean-Michel Duriez and perfume creator Yuta Watanabe to weave the culture and emotions of various Japanese regions into scent.
Flagship Shop: 2-5-16 Yuigahama, Kamakura, Kanagawa Prefecture
Pricing: Diffuser 12,650 JPY (incl. tax), Mist 8,250 JPY (incl. tax)
FAQ
HATAGOのPOP UPはどこで開催されますか？
東京都世田谷区のLIVING HOUSE. 二子玉川店で開催されます。
開催期間はいつからいつまでですか？
2026年5月23日（土）から6月22日（月）までの予定です。
どのような香りの商品が紹介されますか？
HATAGOの第一章テーマである「鎌倉」に基づいた、鎌倉、七里ヶ浜、稲村ヶ崎、由比ヶ浜、江ノ島の全5種類の香りが紹介されます。
HATAGOのブランドコンセプトは何ですか？
日本の地域文化を香りでデザインし、「旅の記憶」の香りで自宅が旅の宿に変わるような体験を提供することです。
HATAGOのクリエイティブディレクターは誰ですか？
野口大介氏です。