Car Wash Subscription 'Splash-n-Go' Surpasses 22,000 Active Members Across 8 Locations; Opens First Management Agency Model Store in Fujioka City
Splash Brothers Co., Ltd. opened its 8th 'Splash-n-Go' subscription car wash location in Fujioka City on June 1, 2026. With over 22,000 active members, the company is accelerating national expansion through a new management agency model, aiming for 50 locations by 2028.
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- 📰 Published: June 2, 2026 at 00:10
- 🔍 Collected: June 1, 2026 at 15:20
- 🤖 AI Analyzed: June 1, 2026 at 18:09 (2h 48m after Collected)
Splash Brothers Co., Ltd. (Headquarters: Maebashi, Gunma; CEO: Masamitsu Nakata) grand-opened the 8th 'Splash-n-Go' subscription car wash, the 'Splash-n-Go Fujioka Otsuka Store' (Fujioka, Gunma), on June 1, 2026. The store recorded high traffic during its pre-opening period, pushing the total active membership across all 8 locations past 22,000. The service, starting at 980 yen per month, leverages a high-speed car wash model to expand its membership base.
The Fujioka Otsuka store is the company's first to adopt a management agency model, where partner companies provide land and equipment while Splash Brothers handles store operations, including recruitment and training. This marks the fourth expansion scheme, following direct ownership, franchising, and master franchise agreements, allowing for flexible growth tailored to local conditions.
The Fujioka Otsuka store held a pre-opening starting April 25, 2026. Equipped with one car wash machine and 18 drying bays, it saw 2,300 pre-registrations. From May 1 to May 31, 2026, the store processed approximately 12,000 washes, averaging 400 per day. These initial results indicate strong demand at the time of the grand opening.
Currently, 'Splash-n-Go' operates 8 stores: 6 in Gunma, 1 in Tochigi, and 1 in Kagoshima. As of June 1, 2026, active membership exceeded 22,000, with an average of 2,800 members per store. Existing stores maintain a monthly volume of approximately 10,000 washes, with an average of 2.89 uses per member per month and a 94.1% six-month retention rate (excluding campaign periods).
The Kagoshima store, opened in March 2026, surpassed 2,800 members in just two months, matching the average of all stores. This store, operated under a master franchise agreement, has provided the company with confidence in expanding into regions with different characteristics.
'Splash-n-Go' is a subscription service offering unlimited washes for a flat monthly fee. All stores feature high-performance car wash machines capable of processing up to 60 vehicles per hour. The company plans to open 6 more stores in Gunma by April 2027, reaching 14 locations, with a goal of 50 stores nationwide by 2028.
The Fujioka Otsuka store is the company's first to adopt a management agency model, where partner companies provide land and equipment while Splash Brothers handles store operations, including recruitment and training. This marks the fourth expansion scheme, following direct ownership, franchising, and master franchise agreements, allowing for flexible growth tailored to local conditions.
The Fujioka Otsuka store held a pre-opening starting April 25, 2026. Equipped with one car wash machine and 18 drying bays, it saw 2,300 pre-registrations. From May 1 to May 31, 2026, the store processed approximately 12,000 washes, averaging 400 per day. These initial results indicate strong demand at the time of the grand opening.
Currently, 'Splash-n-Go' operates 8 stores: 6 in Gunma, 1 in Tochigi, and 1 in Kagoshima. As of June 1, 2026, active membership exceeded 22,000, with an average of 2,800 members per store. Existing stores maintain a monthly volume of approximately 10,000 washes, with an average of 2.89 uses per member per month and a 94.1% six-month retention rate (excluding campaign periods).
The Kagoshima store, opened in March 2026, surpassed 2,800 members in just two months, matching the average of all stores. This store, operated under a master franchise agreement, has provided the company with confidence in expanding into regions with different characteristics.
'Splash-n-Go' is a subscription service offering unlimited washes for a flat monthly fee. All stores feature high-performance car wash machines capable of processing up to 60 vehicles per hour. The company plans to open 6 more stores in Gunma by April 2027, reaching 14 locations, with a goal of 50 stores nationwide by 2028.
FAQ
What is a successful example of a car wash subscription in Japan?
Splash Brothers' 'Splash-n-Go' is a notable example, utilizing a monthly subscription model and management agency schemes to scale rapidly across Japan.