Changes in logistics costs, delivery times, and supply status create a barrier to reviewing promotional material operations. Approximately 30% of promotional operations staff find it difficult to determine the extent to which promotional materials should be reviewed, according to a survey report by SPinno Inc.

SPinno Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Hideki Matsubara; hereinafter "SPinno"), which provides "SPinno," a cloud service that solves operational challenges in sales promotion, conducted an online survey on "Changes in the Production and Procurement Environment for Promotional Materials" targeting 220 men and women aged 20 to 50 who work for companies that use promotional materials and are involved in the planning, production, ordering, procurement, inventory management, and distribution of these materials to stores/locations. (209 valid responses).

In recent years, against the backdrop of rising raw material prices, increasing logistics costs, and changes in the international situation, the environment surrounding each company's promotional activities has been changing significantly.

Amid concerns about increased costs and impacts on delivery times in the production and procurement of promotional materials, companies are being called upon to review their promotional strategies and operational structures.

Therefore, this survey was conducted to ask staff involved in promotional operations about changes, challenges, anxieties, and areas for future improvement related to the production, procurement, and management of promotional materials over the past year.

Based on the survey results, the report organizes the challenges faced by promotional staff and industry-specific trends, and considers the future direction of promotional material operations.

Survey Results (Excerpts)

The most frequent response regarding changes in promotional material operations over the past year was "Logistics and delivery costs increased" (27.8%). This was followed by "Revised promotional material content in response to price/supply changes, etc." (24.9%), and "Revised/considered production and procurement systems" and "Orders for production/procurement quantities were suppressed / instructions were given to reduce inventory" (each 22.5%).

Regarding challenges and anxieties in the production, ordering, inventory management, and store deployment of promotional materials, "Judgment on revising promotional materials in response to price/supply changes, etc." was the most common (29.7%). Approximately 30% of promotional staff indicated difficulty in judging the extent to which promotional materials should be revised in response to changes.

In terms of areas for future improvement and perceived importance, "Making it easier to check ordering, inventory, and delivery status" was the most frequent response (25.8%), followed by "Stabilizing delivery times while suppressing production costs" (24.9%), and "Efficiently managing small-lot, multi-variety production/ordering" (23.0%).

In addition to the overall results, this survey report also presents excerpts of items showing characteristics by industry, job content, and department.

Trends in challenges and improvement needs for promotional material operations are organized for attributes that showed differences compared to the overall results, such as food and beverage manufacturers, apparel and textile manufacturers, and retail and distribution industries.

Detailed trends by attribute can be found in the survey report.

>> "Survey on Changes in the Production and Procurement Environment for Promotional Materials" (Soreike! Hanpromotsu-bu)

https://www.spinno.com/resources/whitepaper/2026/0701

Analysis/Summary from Survey Results

From these results, it can be inferred that promotional staff, while recognizing the occurrence of issues such as cost fluctuations and changes in the supply environment that are difficult to address solely within their own companies, are accepting them to some extent as unavoidable.

Furthermore, as improvements that can be made within their own companies, interest was shown not only in cost reduction but also in reviewing promotional material operations themselves, such as making it easier to grasp ordering, inventory, and delivery status, establishing systems that allow for flexible production and ordering of necessary quantities, and reducing stockouts and excess inventory.

Going forward, it is considered important to build an operational foundation that enables stable and efficient execution of promotional activities even in a rapidly changing environment, not just managing the production progress and suppliers of promotional materials.

Survey Method

Survey Period: June 15-17, 2026

Target Audience: 220 men and women aged 20-50 who work for companies that use promotional materials and are involved in the production, procurement, inventory management, and distribution of promotional materials to stores/locations.

Number of Valid Responses: 209

Survey Method: Internet survey conducted via "Fastask" provided by JustSystems.

※Regarding the use of this data

1. This survey data can be used for news reports and articles, provided that "SPinno Inc. / Soreike! Hanpromotsu-bu Survey" is clearly stated as the source. 2. When using the data, please refrain from altering numbers, graphs, or question content, or processing it in a way that distorts the intent of the survey results (quoting, excerpting, or article creation with the source clearly indicated is acceptable). 3. If we confirm any use that violates laws and regulations, infringes on the rights of third parties, causes misunderstanding about the survey results, or unfairly damages our company's reputation, we may request that the published content be revised or withdrawn.

What is "Promotional Cloud SPinno"?

Image of Promotional Cloud "SPinno" screen

SPinno is a cloud service that allows all operations, including data sharing of promotional materials, print ordering, shipping requests, design production/revision requests, approval of these requests, and management of activity logs and promotional material order data, to be performed within a single system.

It consolidates complex promotional workflows and realizes centralized data management and visualization.

Features of SPinno

・System with a UI/UX similar to an e-commerce site for promotional materials, leading to high user adoption rates. ・Promotional materials related to focus products and seasonal campaigns are announced from the top page, enabling intuitive and speedy communication between the field/stores and headquarters. ・Easy access to desired data through thumbnail display. ・Includes a design editing function, allowing for minor revisions to be made by the field/stores. ・Continuous use allows for visualization of frequently used and highly effective promotional materials, providing hints for planning and producing new promotional materials, and enabling adjustments to order quantities and inventory optimization.

It is a system that can reduce various costs associated with promotional materials, which are small individually but significant when accumulated.

User-friendly operation screen like an e-commerce site

>> SPinno Overview Document here:

https://www.spinno.com/spinno_document/

>> SPinno Case Study Collection here:

https://www.spinno.com/document/

>> Free Consultation here:

https://www.spinno.com/contact/

Company Overview

SPinno Inc.

~Sales Promotion ni innovation wo~

We started as a sales promotion company in 2009 and are "promotional" professionals who have supported the sales promotion and promotional activities of over 1,000 companies. Currently, we provide the promotional cloud "SPinno," developed using our accumulated expertise. It is utilized by many customers, including major corporations, manufacturers, retailers, and distributors.

Location: 4F, Nihonbashi Kashin NY Bldg., 1-13-5 Nihonbashi Muromachi, Chuo-ku, Tokyo, 103-0022

Established: April 2009 Representative: Hideki Matsubara, Representative Director, CEO Capital: 284.58 million yen Website: https://www.spinno.co.jp/

<Contact for inquiries regarding this matter>

pr-release@spinno.co.jp