Unearthing what civilization has forgotten. Experiential Platform "PRIMAL" launched
Spinel Inc. has launched "PRIMAL," an experiential tour business. The first offering is a 1-night, 2-day hunting experience tour in Wakayama Prefecture's Ikawa district, in collaboration with local hunters "Damonomichi." The tour aims to reconnect modern city dwellers with the origin of food and life.
📋 Article Processing Timeline
- 📰 Published: May 6, 2026 at 19:00
- 🔍 Collected: May 6, 2026 at 10:32
- 🤖 AI Analyzed: May 6, 2026 at 10:38 (6 min after Collected)
■ Overview
Spinel Inc. (Head Office: 2-11-6 Himonya, Meguro-ku, Tokyo 152-0003, Representative: Yuto Higobashi) has launched an experiential tour business called "PRIMAL." As its first offering, it will start selling a 1-night, 2-day hunting experience tour (Price: 40,000 yen/person) in collaboration with "Damonomichi," a group of hunters (Representative: Hiroshi Hara) in the Ikawa district of Nachikatsuura Town, Higashimuro District, Wakayama Prefecture.
■ Background | In an era where "receiving life" has become invisible
Processed meat and filleted fish neatly arranged on supermarket shelves. In modern urban life, the process of how food reaches our tables has become almost entirely invisible. On the other hand, damage from wildlife (such as boars and deer causing agricultural damage) is becoming serious in rural areas, and many captured animals are disposed of without being utilized as resources.
"PRIMAL" was created to bridge these two distances. Entering the mountains, checking traps, witnessing the final kill, dismembering, and savoring the meal. By experiencing this entire process with active hunters, "PRIMAL" provides a place to understand the act of "receiving life" not conceptually but physically.
- Scene of receiving orientation from a hunter
■ First Partner | Damonomichi (Ikawa District, Wakayama Prefecture)
"Damonomichi" is a hunter unit based in the Ikawa district of Nachikatsuura Town, Wakayama Prefecture, consistently handling trap hunting, dismemberment, and game meat provision. Representative Hiroshi Hara studied animal husbandry at Kagoshima University, researching wild boar damage countermeasures for his graduation thesis. At 22, he returned to Ikawa, his hometown, and began activities aiming to "turn wildlife damage into regional resources instead of just letting it end as damage." He also serves as the chairman of the Ikawa Wildlife Damage Countermeasure Council, working on regional wildlife damage countermeasures.
The Ikawa district is a rare settlement with a population of about 330 people, with approximately 40% of residents being immigrants, and retains landscapes of steep mountains and terraced rice fields.
■ Tour Details
Item | Content
---|---
Price | 40,000 yen/person (1 night, 2 days, tax included) *Transportation and accommodation are not included.
Capacity | 2-8 people/session
Experience content | Checking traps / Explaining animal trails / Witnessing the final kill / Observing and assisting with dismemberment / Game meat cuisine
Location | Ikawa District, Nachikatsuura Town, Higashimuro District, Wakayama Prefecture
Application | https://www.primal.voyage/wakayama-hunting
■ Gallery
- Orientation on snare traps
- Botan Nabe (Wild Boar Hotpot)
- Roasted Badger
■ Tour Video
■ Intended Participants
- Those who want to understand the connection between "food" and "life" physically rather than conceptually.
- Those interested in local primary industries and wildlife damage issues.
- Urban dwellers (mainly 20-40s) who seek nature experiences and outdoor activities.
■ Participant Interview Video
■ Future Developments
"PRIMAL" plans to sequentially expand experiential programs in collaboration with local producers. Simultaneously, with the cooperation of participants and stakeholders, documentaries filming the hunting and food scene will be continuously released on YouTube and social media.
■ Various Links
PRIMAL HP: https://www.primal.voyage/
YouTube: https://www.youtube.com/@primal_voyage
Instagram: https://www.instagram.com/primal_voyage/
■ Company Overview
Company Name: Spinel Inc.
Location: 2-11-6 Himonya, Meguro-ku, Tokyo 152-0003
Representative: Yuto Higobashi
HP: https://www.spinel.jp/
■ Contact for this matter
Contact Person: Higobashi
Email: primal@spinel.jp
Spinel Inc. (Head Office: 2-11-6 Himonya, Meguro-ku, Tokyo 152-0003, Representative: Yuto Higobashi) has launched an experiential tour business called "PRIMAL." As its first offering, it will start selling a 1-night, 2-day hunting experience tour (Price: 40,000 yen/person) in collaboration with "Damonomichi," a group of hunters (Representative: Hiroshi Hara) in the Ikawa district of Nachikatsuura Town, Higashimuro District, Wakayama Prefecture.
■ Background | In an era where "receiving life" has become invisible
Processed meat and filleted fish neatly arranged on supermarket shelves. In modern urban life, the process of how food reaches our tables has become almost entirely invisible. On the other hand, damage from wildlife (such as boars and deer causing agricultural damage) is becoming serious in rural areas, and many captured animals are disposed of without being utilized as resources.
"PRIMAL" was created to bridge these two distances. Entering the mountains, checking traps, witnessing the final kill, dismembering, and savoring the meal. By experiencing this entire process with active hunters, "PRIMAL" provides a place to understand the act of "receiving life" not conceptually but physically.
- Scene of receiving orientation from a hunter
■ First Partner | Damonomichi (Ikawa District, Wakayama Prefecture)
"Damonomichi" is a hunter unit based in the Ikawa district of Nachikatsuura Town, Wakayama Prefecture, consistently handling trap hunting, dismemberment, and game meat provision. Representative Hiroshi Hara studied animal husbandry at Kagoshima University, researching wild boar damage countermeasures for his graduation thesis. At 22, he returned to Ikawa, his hometown, and began activities aiming to "turn wildlife damage into regional resources instead of just letting it end as damage." He also serves as the chairman of the Ikawa Wildlife Damage Countermeasure Council, working on regional wildlife damage countermeasures.
The Ikawa district is a rare settlement with a population of about 330 people, with approximately 40% of residents being immigrants, and retains landscapes of steep mountains and terraced rice fields.
■ Tour Details
Item | Content
---|---
Price | 40,000 yen/person (1 night, 2 days, tax included) *Transportation and accommodation are not included.
Capacity | 2-8 people/session
Experience content | Checking traps / Explaining animal trails / Witnessing the final kill / Observing and assisting with dismemberment / Game meat cuisine
Location | Ikawa District, Nachikatsuura Town, Higashimuro District, Wakayama Prefecture
Application | https://www.primal.voyage/wakayama-hunting
■ Gallery
- Orientation on snare traps
- Botan Nabe (Wild Boar Hotpot)
- Roasted Badger
■ Tour Video
■ Intended Participants
- Those who want to understand the connection between "food" and "life" physically rather than conceptually.
- Those interested in local primary industries and wildlife damage issues.
- Urban dwellers (mainly 20-40s) who seek nature experiences and outdoor activities.
■ Participant Interview Video
■ Future Developments
"PRIMAL" plans to sequentially expand experiential programs in collaboration with local producers. Simultaneously, with the cooperation of participants and stakeholders, documentaries filming the hunting and food scene will be continuously released on YouTube and social media.
■ Various Links
PRIMAL HP: https://www.primal.voyage/
YouTube: https://www.youtube.com/@primal_voyage
Instagram: https://www.instagram.com/primal_voyage/
■ Company Overview
Company Name: Spinel Inc.
Location: 2-11-6 Himonya, Meguro-ku, Tokyo 152-0003
Representative: Yuto Higobashi
HP: https://www.spinel.jp/
■ Contact for this matter
Contact Person: Higobashi
Email: primal@spinel.jp