Smash Inc. Launches Next-Generation VoC Platform 'Smash VOC'
On May 28, 2026, Smash Inc. launched 'Smash VOC,' an AI-powered platform that collects customer feedback via QR codes and delivers actionable business reports the next morning.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 12:40
- 🔍 Collected: June 1, 2026 at 01:41 (85h 1m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 23:01 (21h 19m after Collected)
Smash Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Toshiya Sano), a provider of digital communication support using generative AI, launched its new AI-driven Voice of Customer (VoC) platform, 'Smash VOC,' on May 28, 2026.
'Smash VOC' is a next-generation platform where AI engages in natural conversations with customers who scan a QR code, automatically delivering a report with concrete improvement suggestions for management by the next morning. It extracts the 'unspoken' feedback that often gets lost due to the efficiency-driven nature of modern service. Everything from collection to analysis and reporting is automated, allowing management to grasp the situation on the ground and decide on their 'next move' without burdening staff.
Development was driven by the challenge that self-checkout and mobile ordering have widened the gap between the front lines and management, making it harder for customer voices to reach decision-makers. Small complaints often disappear before they reach management, leading to delayed decisions. Leveraging the analytical expertise gained from their churn-prevention chatbots, Smash VOC provides actionable proposals rather than simple satisfaction scores.
Key features include easy installation via QR codes without the need for an app, AI-driven deep-dive conversations that understand context, and prioritized reports delivered the next morning. The standard plan starts at 30,000 yen per month. The company plans to expand into all industries with customer touchpoints, including hotels and healthcare.
'Smash VOC' is a next-generation platform where AI engages in natural conversations with customers who scan a QR code, automatically delivering a report with concrete improvement suggestions for management by the next morning. It extracts the 'unspoken' feedback that often gets lost due to the efficiency-driven nature of modern service. Everything from collection to analysis and reporting is automated, allowing management to grasp the situation on the ground and decide on their 'next move' without burdening staff.
Development was driven by the challenge that self-checkout and mobile ordering have widened the gap between the front lines and management, making it harder for customer voices to reach decision-makers. Small complaints often disappear before they reach management, leading to delayed decisions. Leveraging the analytical expertise gained from their churn-prevention chatbots, Smash VOC provides actionable proposals rather than simple satisfaction scores.
Key features include easy installation via QR codes without the need for an app, AI-driven deep-dive conversations that understand context, and prioritized reports delivered the next morning. The standard plan starts at 30,000 yen per month. The company plans to expand into all industries with customer touchpoints, including hotels and healthcare.
FAQ
What is the benefit for stores in Japan?
It allows for service improvement without increasing the burden on staff, as AI automatically collects and analyzes customer feedback despite labor shortages.