SaaS 'doop' That Creates Sales from Trade-Ins on E-Commerce Now Live at Tiger Corporation

SLONE Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Taishu Ishi) announces the introduction of its e-commerce trade-in service 'doop' to Tiger Corporation's official online store 'Tiger Online Store' (Headquarters: Kadoma City, Osaka; CEO: Katsutoshi Kikuchi).

With this integration, customers can now trade in unwanted appliances at the time of purchase. Trade-in eligibility extends beyond Tiger products to include general home appliances from other brands.

By redirecting unused products to those in need instead of discarding them, this initiative creates a natural pathway to encourage product upgrades and new purchases.

◾️ Background and Key Decision Factors

doop operates under the mission of 'resolving existing inefficiencies and redefining commercial practices' by introducing the concept of 'trade-ins' as a new purchasing funnel within e-commerce.

Home appliances are often used for long periods, and even when no longer needed, they frequently remain unused in households. Consumers may feel reluctant to discard items that still work or find disposal inconvenient—these factors can become barriers to upgrading.

doop aims to transform such unused items from 'waste' into 'next-value,' enabling a more natural upgrade experience for consumers.

Tiger Corporation decided to adopt doop for the following three reasons:

- The ability to offer customers a new purchasing experience: turning unwanted items into future value - The seamless integration of purchase and trade-in within a single online transaction - The opportunity to create unique value specific to online stores, distinct from physical retail

During the evaluation process, discussions spanned PR, logistics, quality assurance, customer service, and sustainability. Through proactive dialogue focused on 'how we can move forward,' the decision to implement doop was made.

The shared vision between Tiger's mission of 'spreading joyful gatherings worldwide' and doop's goal of 'creating a circular experience that connects products to their next use' made this collaboration possible.

◾️ About doop

doop is a service that establishes a 'trade-in' purchasing funnel on e-commerce platforms.

It provides an integrated system allowing customers to trade in their old items at the point of purchase, along with full operational support for collection, appraisal, and purchase.

Consumers can convert their unused items into purchasing power, reducing expenses while acquiring new products. Meanwhile, e-commerce businesses can drive sales by introducing this new purchasing pathway.

This creates a mutually beneficial, new shopping experience on e-commerce sites.

Integration is immediate—simply by adding a tag to the website—with all operations managed by doop.

doop service website: https://lp.d00p.jp/

◾️ Trade-In Scheme

Eligible Products (10 categories):

- Rice cookers - Electric pressure cookers - Grill pots - Hot plates - Toaster ovens - Coffee makers - Blenders - Food processors - Electric kettles - Electric pots

Eligible items include not only Tiger products but also home appliances from other brands, provided they were manufactured within the last five years.

Trade-ins do not need to be in the same category as the purchased item. For example, a coffee maker can be traded in when purchasing a rice cooker.

◾️ Comment from Tiger Corporation

Tiger Corporation

Digital C&S Group / Kazuhito Nishi

As we promote resource circulation, we identified a new experiential value in 'doop'—the ability to complete both purchase and trade-in online—unique to a manufacturer's official e-commerce platform, leading to our decision to adopt it.

Our goal is to normalize the common in-store practice of 'trade-ins' within e-commerce, establishing it as a natural, everyday behavior that connects products to their next use.

Going forward, with a focus on maximizing customer value and observing user behavior changes, we hope that the cycle of 'valuing and passing on products' becomes a standard part of everyday purchasing experiences.

◾️ Comment from SLONE CEO

SLONE Inc.

CEO / Taishu Ishi

The desire to 'acquire something new' exists in many consumers.

However, because home appliances are long-lasting products, upgrade timing is often unclear, and unused items tend to remain in households for years.

doop aims to connect these dormant, valuable products with their next users.

By integrating trade-ins into the e-commerce purchase journey, consumers find it easier to let go of old items, while businesses gain a new sales funnel.

It is our mission to make it normal for unused products to re-enter the market.

Through this collaboration with Tiger Corporation, we have reaffirmed the importance of embedding the value of 'treasuring and passing on products' directly into the purchasing experience.

With this launch, we aim to further expand the possibilities of new purchasing experiences in the home appliance sector.

◾️ About Tiger Corporation

Company Name: Tiger Corporation Representative: CEO Katsutoshi Kikuchi Headquarters: 3-1 Hayami-cho, Kadoma City, Osaka Business: Comprehensive manufacturer of lifestyle products including vacuum insulated bottles, rice cookers, electric kettles, electric pots, electric cooking appliances, and outdoor goods Official Website: https://www.tiger-corporation.com/ja/jpn/

◾️ Announcement: Zero-Cost doop Adoption Campaign

doop is currently offering a zero-implementation-fee campaign for e-commerce businesses to encourage easier adoption of the trade-in function. Interested businesses are welcome to contact us.

Inquiry: https://lp.d00p.jp/pages/doop_contact

doop Service Website: https://lp.d00p.jp/