SIVA Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Toshiyuki Sugiura; hereinafter "SIVA Group"), a vertical software group, announces that MediaLink-i Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Kenichi Araki; hereinafter "MediaLink-i"), a developer and provider of auction systems for used car auction operators, has joined the SIVA Group.

This marks the fourth M&A transaction for SIVA Group, following Squad Co., Ltd., VERTICE Co., Ltd., and Business Brain Co., Ltd., and is the second automotive industry company to join the group after VERTICE, which provides core systems for used car dealers.

◆ Background of MediaLink-i's Integration into the Group

In the used car distribution market, auto auctions serve as critical infrastructure for price formation and transactions. Since its founding in 1995, MediaLink-i has spent over 30 years developing, selling, and maintaining integrated systems that support the entire auction process—bidding, photography, and live streaming. As a systems vendor, it leverages deep expertise across hardware, software, and networking, and maintains strong relationships with major auction operators.

However, its long-standing core systems now require modernization through cloud and AI technologies, along with enhanced sales and maintenance operations to achieve the next stage of growth. SIVA Group, with its proven track record of driving digital transformation (DX) and improving profitability across its portfolio companies, and with VERTICE already in the group possessing automotive industry expertise, believes it can further develop MediaLink-i’s technological capabilities and customer base, enabling sustained growth for the next 30 years—leading to this integration.

◆ Value Proposition to Customers (Auction Operators)

Through this integration, SIVA Group will leverage its technological assets and cross-company collaboration to accelerate the following value propositions:

Enhanced Sales and Maintenance through VERTICE Collaboration: By collaborating with VERTICE, which provides core business systems for used car dealers nationwide, SIVA Group will strengthen sales and maintenance operations across all of Japan, including Western Japan, enabling broader support for auction operations.

Development of a Cross-Industry Automotive Distribution Platform: By combining MediaLink-i’s auction expertise with VERTICE’s dealer operations knowledge, SIVA Group will build a software platform supporting the entire used car supply chain—from upstream to downstream. Leveraging VERTICE’s system development capabilities, the group will jointly develop and provide business operation systems for auction operators—services previously not offered by MediaLink-i.

SaaS-ification and AI-Driven Development of Legacy Systems: SIVA Group will apply its best practices in SaaS transformation and AI-driven development to build more flexible, scalable, and intelligent auction systems.

◆ Company Overview: SIVA Co., Ltd.

SIVA Group is a vertical software holding company where exceptional industry-specific software firms come together, mutually enhancing each other to achieve non-linear growth. While preserving the strengths of acquired companies, SIVA conducts equitable post-merger integration (PMI), strengthening management foundations, new business development, and talent cultivation. By amplifying growth opportunities and reinvesting generated cash flows, SIVA drives continuous group expansion.

Recognizing that many high-quality Japanese software companies in niche markets—despite strong market share and profitability—are facing growth plateaus due to succession issues and slow digitalization—SIVA launched in October 2024 and has since secured over 10 billion yen in funding. The group currently includes five companies: Squad Co., Ltd., VERTICE Co., Ltd., Business Brain Co., Ltd., MediaLink-i Co., Ltd., and SSB Co., Ltd. Through its unique PMI methodology, SIVA delivers digital transformation and improved profitability across all group companies, going beyond mere capital investment to provide operational and technological empowerment.

SIVA Group aims to build a groundbreaking growth model that becomes a globally recognized success story.

Company Name: SIVA Co., Ltd.

Representative: CEO Toshiyuki Sugiura

Headquarters: 5-26-16 Mita, Minato-ku, Tokyo 105-0004, Japan

Business: Group management of vertical software companies

URL: https://siva-s.com/

◆ Company Overview: MediaLink-i Co., Ltd.

Company Name: MediaLink-i Co., Ltd.

Representative: President & CEO Kenichi Araki

Headquarters: 1-9-10 Hamamatsu-cho, Minato-ku, Tokyo

Founded: 1995

Business: Development, sales, and maintenance of bidding, photography, and streaming systems

URL: http://www.medialink-i.co.jp/

◆ Inquiries Regarding This Announcement

SIVA Co., Ltd.

URL: https://siva-s.com/

Email: contact@siva-s.com

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  • Source: PR TIMES
  • Category: Partnership