Solve Your Worries Anywhere: Goal Achievement Support App 'cocotum' Releases 'Counseling Feature' Allowing Users to Request Consultations with Certified Psychologists from the App!
SHP Co., Ltd. has released a new "Counseling Feature" for its goal achievement support app "cocotum," enabling users to consult with certified psychologists. Developed in academic-industrial collaboration with Tohoku University's Wakashima Laboratory, it aims to address mental health challenges.
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- 📰 Published: May 7, 2026 at 22:10
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SHP Co., Ltd. (Location: Minato-ku, Tokyo; Representative Director: Takahito Hoshino), which develops app businesses, has officially released a new "Counseling Feature" for its goal achievement support app "cocotum."
The "Counseling Feature" was realized through joint research in academic-industrial collaboration with Tohoku University's Wakashima Laboratory. It is a service that allows users to directly receive counseling for various problems and difficulties encountered in social life from certified psychologists, who hold national qualifications, easily via a mobile application.
With the "Counseling Feature," "cocotum" will provide functions to help users solve various daily problems that hinder their goal achievement.
[URL] https://socialhealth.co.jp/service#cocotum
■ Social Issues cocotum's "Counseling Feature" Aims to Solve
It is said that Japan has a lower utilization rate of psychological counseling compared to Western countries. On the other hand, there are increasing reports of a growing number of people suffering from mental health issues year by year. This service, which provides access to psychological counseling via mobile applications and online, developed through academic-industrial collaboration with Tohoku University's Wakashima Laboratory and with the cooperation of nationally certified psychologists, aims to solve these social issues.
■ What is the Counseling Feature? — Easily Consult Experts via App
"I don't know where to consult."
"It seems difficult to find a consultation place by myself."
"It's troublesome to go to a counseling location."
"I don't know what kind of expert to rely on for my problems."
Many people face such problems when they feel mental distress.
For us living in modern society, often leading busy lives, even if we want to consult about problems, it can be unexpectedly difficult to find a consultation place and make reservations due to time constraints... As a result, we often try to "handle it ourselves" and neglect the problem, which eventually grows larger, requiring more time and cost to resolve.
In such cases, having cocotum downloaded on your smartphone provides peace of mind.
1. You can immediately request a consultation when you're in trouble (significantly reducing the "time to find" a reliable consultation place).
2. The time to find "experts" such as nationally certified psychologists is shortened.
3. Being online, you can consult from anywhere (e.g., your home or a place where you feel safe).
4. Integrated counseling allows you to discuss various worries and anxieties related to family and work.
Through the cocotum app, you can receive counseling online from anywhere*.
*Actual counseling is conducted using "Zoom."
■ Goal Achievement Support App cocotum Becomes Even More Convenient
Mobile application cocotum, which supports users' work-life integration (achieving goals in both work and life), offers features such as automatic task generation by generative AI, automatic display of task priorities, and a problem-solving support function where users can consult Tsubasa Coco for various daily problems and worries. Even problems difficult to solve with the problem-solving support function can be more powerfully supported by using the Counseling Feature, which allows direct consultation with certified psychologists.
■ Examples of Usage Scenes
・Business persons facing difficult problems in the process of achieving goals:
First, explore solutions using cocotum's problem-solving support function, then organize the reasons why it felt difficult, and use the Counseling Feature to solve problems more efficiently.
・Women active in society struggling to balance work and household chores:
By using cocotum's Counseling Feature, they can reset goals with experts to solve problems hindering work-life balance, aiming for a life where work and household chores positively influence each other.
・Leaders who clash with others due to striving for high goals:
Consult experts about interpersonal relationship issues arising from striving for high goals, and seek solutions to maintain good relationships with others without compromising on goals.
■ Environment Provided for Safe Use Through Collaboration with Specialized Institutions
Instead of individual partnerships with nationally certified psychologists, for the provision of this service, in addition to Tohoku University's Wakashima Laboratory, which conducts joint research in academic-industrial collaboration, cocotum collaborates with IFBT Counseling Office Sendai, operated by the International Brief Therapy Association (IFBT), an expert training institution. This system is realized precisely because it is directly managed by a training institution.
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The "Counseling Feature" was realized through joint research in academic-industrial collaboration with Tohoku University's Wakashima Laboratory. It is a service that allows users to directly receive counseling for various problems and difficulties encountered in social life from certified psychologists, who hold national qualifications, easily via a mobile application.
With the "Counseling Feature," "cocotum" will provide functions to help users solve various daily problems that hinder their goal achievement.
[URL] https://socialhealth.co.jp/service#cocotum
■ Social Issues cocotum's "Counseling Feature" Aims to Solve
It is said that Japan has a lower utilization rate of psychological counseling compared to Western countries. On the other hand, there are increasing reports of a growing number of people suffering from mental health issues year by year. This service, which provides access to psychological counseling via mobile applications and online, developed through academic-industrial collaboration with Tohoku University's Wakashima Laboratory and with the cooperation of nationally certified psychologists, aims to solve these social issues.
■ What is the Counseling Feature? — Easily Consult Experts via App
"I don't know where to consult."
"It seems difficult to find a consultation place by myself."
"It's troublesome to go to a counseling location."
"I don't know what kind of expert to rely on for my problems."
Many people face such problems when they feel mental distress.
For us living in modern society, often leading busy lives, even if we want to consult about problems, it can be unexpectedly difficult to find a consultation place and make reservations due to time constraints... As a result, we often try to "handle it ourselves" and neglect the problem, which eventually grows larger, requiring more time and cost to resolve.
In such cases, having cocotum downloaded on your smartphone provides peace of mind.
1. You can immediately request a consultation when you're in trouble (significantly reducing the "time to find" a reliable consultation place).
2. The time to find "experts" such as nationally certified psychologists is shortened.
3. Being online, you can consult from anywhere (e.g., your home or a place where you feel safe).
4. Integrated counseling allows you to discuss various worries and anxieties related to family and work.
Through the cocotum app, you can receive counseling online from anywhere*.
*Actual counseling is conducted using "Zoom."
■ Goal Achievement Support App cocotum Becomes Even More Convenient
Mobile application cocotum, which supports users' work-life integration (achieving goals in both work and life), offers features such as automatic task generation by generative AI, automatic display of task priorities, and a problem-solving support function where users can consult Tsubasa Coco for various daily problems and worries. Even problems difficult to solve with the problem-solving support function can be more powerfully supported by using the Counseling Feature, which allows direct consultation with certified psychologists.
■ Examples of Usage Scenes
・Business persons facing difficult problems in the process of achieving goals:
First, explore solutions using cocotum's problem-solving support function, then organize the reasons why it felt difficult, and use the Counseling Feature to solve problems more efficiently.
・Women active in society struggling to balance work and household chores:
By using cocotum's Counseling Feature, they can reset goals with experts to solve problems hindering work-life balance, aiming for a life where work and household chores positively influence each other.
・Leaders who clash with others due to striving for high goals:
Consult experts about interpersonal relationship issues arising from striving for high goals, and seek solutions to maintain good relationships with others without compromising on goals.
■ Environment Provided for Safe Use Through Collaboration with Specialized Institutions
Instead of individual partnerships with nationally certified psychologists, for the provision of this service, in addition to Tohoku University's Wakashima Laboratory, which conducts joint research in academic-industrial collaboration, cocotum collaborates with IFBT Counseling Office Sendai, operated by the International Brief Therapy Association (IFBT), an expert training institution. This system is realized precisely because it is directly managed by a training institution.
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