Beyond Techniques: Learning from Hida City, Gifu Prefecture – Online Seminar on Municipal Public Relations to be Held on July 1 (Wed)
Key facts
- Beyond Techniques: Learning from Hida City, Gifu Prefecture – Online Seminar on Municipal Public Relations to be Held on July 1 (Wed)
- Shireru Inc., developer of Japan’s official primary information platform, will host an online seminar on July 1, 2026, showcasing Hida City’s innovative 'policy promotion' model that prioritizes deep understanding of municipal projects over superficial publicity tactics.
- Source: PR Times
- Date: June 16, 2026
Direct answer
Shireru Inc., developer of Japan’s official primary information platform, will host an online seminar on July 1, 2026, showcasing Hida City’s innovative 'policy promotion' model that prioritizes deep understanding of municipal projects over superficial publicity tactics.
- Citation
- Beyond Techniques: Learning from Hida City, Gifu Prefecture – Online Seminar on Municipal Public Relations to be Held on July 1 (Wed) (June 16, 2026), PR Times
- Source
- PR Times
- Date
- June 16, 2026
Shireru Inc., developer of Japan’s official primary information platform, will host an online seminar on July 1, 2026, showcasing Hida City’s innovative 'policy promotion' model that prioritizes deep understanding of municipal projects over superficial publicity tactics.
📋 Article Processing Timeline
- 📰 Published: June 16, 2026 at 22:13
- 🔍 Collected: June 16, 2026 at 13:21
- 🤖 AI Analyzed: June 16, 2026 at 14:43 (1h 21m after Collected)
Shireru Inc. (Yokohama, Kanagawa Prefecture; CEO: Mikan Yamada), developer of a nationwide official primary information platform, will host an online seminar titled 'Learning from Hida City, Gifu Prefecture: Advancing Policy Promotion through Deep Understanding of Municipal Projects' on July 1, 2026.
Learning from Hida City, Gifu Prefecture: Advancing Policy Promotion through Deep Understanding of Municipal Projects
In municipal public relations, attention often focuses on social media techniques and viral content creation. However, the essence of effective communication lies in a deep understanding of the projects themselves.
In Hida City, Gifu Prefecture, under Mayor Atsuya Miyatake’s principle that 'if a project isn’t known, it has no meaning,' the public relations team has developed a system to comprehensively understand over 550 municipal projects. By using information collection sheets and collaborating closely with various city departments, they have achieved notable media coverage and attracted nationwide attention.
This seminar will analyze Hida City’s PR model through the lens of 'policy promotion,' offering practical insights and methodologies that municipal PR officers can implement immediately.
Event Overview
Learning from Hida City: Deep-Dive into 'Policy Promotion' through Municipal Projects
Date & Time: July 1, 2026 (Wed), 12:10–12:50 JST
Format: Online (viewing URL sent to registrants)
Organizer: Shireru Inc.
Participation Fee: Free
Registration URL: https://shireru-pr-20260701.peatix.com/
Program
Why 'Projects' Matter More Than 'Techniques'
What Makes Hida City’s Public Relations Stand Out?
Where to Begin? Starting with Policy Promotion
Q&A Session
Speakers
Guest: Ms. Masako Ueda (Public Relations & Promotion Section, Comprehensive Policy Division, Hida City, Gifu Prefecture)
Responsible for overseeing all 550 municipal projects, coordinating with departments, and building a practical PR system that leads to media coverage.
Moderator: Mikan Yamada, Policy PR Advisor, Shireru Inc.
Supports information dissemination for government agencies nationwide, specializing in policy PR and press release utilization.
About Shireru Inc.
Shireru Inc. supports public relations for municipalities and government agencies, with additional services for startups and local SMEs, including public affairs, advocacy campaigns, and media engagement. Through press release support, media relations, and PR training, the company helps institutions build systems to become 'known' and strengthen connections between government and society.
Company Name: Shireru Inc.
Headquarters: Wizard Building 402, 1-4-3 Asamacho, Nishi-ku, Yokohama, Kanagawa Prefecture
CEO: Mikan Yamada
Founded: August 2023
URL: https://shireru.jp/
Learning from Hida City, Gifu Prefecture: Advancing Policy Promotion through Deep Understanding of Municipal Projects
In municipal public relations, attention often focuses on social media techniques and viral content creation. However, the essence of effective communication lies in a deep understanding of the projects themselves.
In Hida City, Gifu Prefecture, under Mayor Atsuya Miyatake’s principle that 'if a project isn’t known, it has no meaning,' the public relations team has developed a system to comprehensively understand over 550 municipal projects. By using information collection sheets and collaborating closely with various city departments, they have achieved notable media coverage and attracted nationwide attention.
This seminar will analyze Hida City’s PR model through the lens of 'policy promotion,' offering practical insights and methodologies that municipal PR officers can implement immediately.
Event Overview
Learning from Hida City: Deep-Dive into 'Policy Promotion' through Municipal Projects
Date & Time: July 1, 2026 (Wed), 12:10–12:50 JST
Format: Online (viewing URL sent to registrants)
Organizer: Shireru Inc.
Participation Fee: Free
Registration URL: https://shireru-pr-20260701.peatix.com/
Program
Why 'Projects' Matter More Than 'Techniques'
What Makes Hida City’s Public Relations Stand Out?
Where to Begin? Starting with Policy Promotion
Q&A Session
Speakers
Guest: Ms. Masako Ueda (Public Relations & Promotion Section, Comprehensive Policy Division, Hida City, Gifu Prefecture)
Responsible for overseeing all 550 municipal projects, coordinating with departments, and building a practical PR system that leads to media coverage.
Moderator: Mikan Yamada, Policy PR Advisor, Shireru Inc.
Supports information dissemination for government agencies nationwide, specializing in policy PR and press release utilization.
About Shireru Inc.
Shireru Inc. supports public relations for municipalities and government agencies, with additional services for startups and local SMEs, including public affairs, advocacy campaigns, and media engagement. Through press release support, media relations, and PR training, the company helps institutions build systems to become 'known' and strengthen connections between government and society.
Company Name: Shireru Inc.
Headquarters: Wizard Building 402, 1-4-3 Asamacho, Nishi-ku, Yokohama, Kanagawa Prefecture
CEO: Mikan Yamada
Founded: August 2023
URL: https://shireru.jp/
FAQ
What is the main theme of this seminar?
It focuses on 'project understanding over techniques,' showcasing Hida City’s policy promotion model.
Who are the speakers?
Ms. Masako Ueda from Hida City and Mikan Yamada from Shireru Inc.
Is participation free?
Yes, it's free, but prior registration is required.
Who is the target audience?
Municipal PR officers and policy planners.
How can I watch?
Online; the viewing URL will be sent to registrants.