[Sustre Coach Training 1st Batch Application Opens] 5 J.League Clubs Participate! Bringing "Sustaina x Sports" Innovation to Social Implementation
shikakeru Inc. has partnered with five J.League clubs to launch the 'Sustre Coach Training' program. This initiative trains corporate professionals to leverage the power of sports for social issue resolution and sustainable business development.
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- 📰 Published: April 11, 2026 at 01:00
- 🔍 Collected: April 11, 2026 at 00:21
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shikakeru Inc. (Headquarters: Setagaya-ku, Tokyo; CEO: Yuta Kamii), a co-creation action and creative company that leverages the multifaceted power of sports to transform social issues into "actions that everyone is enthusiastic about and instinctively wants to join," is launching the "Sustre Japan Project" to deploy "Sustainability Training Centers (commonly known as Sustre)" nationwide to cultivate creators of a sustainable society within local communities, alongside 5 J.League clubs: Shonan Bellmare, Gamba Osaka, Renofa Yamaguchi FC, Avispa Fukuoka, and Giravanz Kitakyushu.
At the core of this project, which operates under the concept "The world can be changed through fun," we are pleased to announce the start of recruitment for the first cohort of the "Sustre Coach Training." This is a practical program aimed at corporate sustainability managers and new business developers, utilizing the power of "Sustaina x Sports" to connect social issue resolution to business and community contribution.
## Why "Social Implementation" of Sustaina x Sports Now?
As the importance of sustainability grows, companies are strongly required not just to acquire knowledge, but to engage in concrete "social implementation" that involves local communities and society.
The "Sustre Japan Project" will promote an industry-government-academia collaborative exploratory learning model (Sustre) across the country, tackling sustainable community building where children, companies, and local governments connect using professional soccer clubs as hubs. The project aims to train 10,000 "Sustainability Players (creators of a sustainable society)" annually by 2030, accelerating regional revitalization movements.
## Overview and Features of "Sustre Coach Training"
This training is a 10-session practical program where participants learn the process of socially implementing innovations born from Sustaina x Sports. By stepping outside their organizational boundaries and engaging in discussions with members from other companies, government bodies, and J.League clubs, participants can accumulate the knowledge and experience to become "Next-Generation Sustainability Leaders (Sustre Coaches)" active within and outside their companies and in local communities.
[3 Points Leading to Social Implementation]
1. Learn methods for solving social issues using sports
Participants will acquire methods for co-creation and mechanisms to connect the enthusiasm and engaging power of sports to business and social issue resolution.
2. Learn the latest trends in Sustaina x Innovation
Participants will explore hints for next-generation business models from the latest business trends in Europe and domestically, such as the circular economy, and startup case studies.
3. Learn the "Reality" of the implementation field
Participants will realistically learn about field challenges and actual conditions from the strategies of Kitakyushu, a sustainable city, and the promotional measures of sports leagues, connecting these to business co-creation using their own companies' technologies and services.
[Instructors Leading the Forefront of Various Fields]
Yuta Kamii (shikakeru Inc.): Sports x Business Co-creation
At the core of this project, which operates under the concept "The world can be changed through fun," we are pleased to announce the start of recruitment for the first cohort of the "Sustre Coach Training." This is a practical program aimed at corporate sustainability managers and new business developers, utilizing the power of "Sustaina x Sports" to connect social issue resolution to business and community contribution.
## Why "Social Implementation" of Sustaina x Sports Now?
As the importance of sustainability grows, companies are strongly required not just to acquire knowledge, but to engage in concrete "social implementation" that involves local communities and society.
The "Sustre Japan Project" will promote an industry-government-academia collaborative exploratory learning model (Sustre) across the country, tackling sustainable community building where children, companies, and local governments connect using professional soccer clubs as hubs. The project aims to train 10,000 "Sustainability Players (creators of a sustainable society)" annually by 2030, accelerating regional revitalization movements.
## Overview and Features of "Sustre Coach Training"
This training is a 10-session practical program where participants learn the process of socially implementing innovations born from Sustaina x Sports. By stepping outside their organizational boundaries and engaging in discussions with members from other companies, government bodies, and J.League clubs, participants can accumulate the knowledge and experience to become "Next-Generation Sustainability Leaders (Sustre Coaches)" active within and outside their companies and in local communities.
[3 Points Leading to Social Implementation]
1. Learn methods for solving social issues using sports
Participants will acquire methods for co-creation and mechanisms to connect the enthusiasm and engaging power of sports to business and social issue resolution.
2. Learn the latest trends in Sustaina x Innovation
Participants will explore hints for next-generation business models from the latest business trends in Europe and domestically, such as the circular economy, and startup case studies.
3. Learn the "Reality" of the implementation field
Participants will realistically learn about field challenges and actual conditions from the strategies of Kitakyushu, a sustainable city, and the promotional measures of sports leagues, connecting these to business co-creation using their own companies' technologies and services.
[Instructors Leading the Forefront of Various Fields]
Yuta Kamii (shikakeru Inc.): Sports x Business Co-creation