SHIFT Signs Agreement with Betsukai Town, Hokkaido, Under the 'Regional Revitalization Entrepreneur System'

SHIFT Inc., which supports the creation of software services and products that sell, has signed an agreement with Betsukai Town, Hokkaido, regarding personnel dispatch utilizing the Ministry of Internal Affairs and Communications' 'Regional Revitalization Entrepreneur System.' Based on this agreement, SHIFT will dispatch one employee to Betsukai Town starting June 1, 2026, to provide hands-on support for AI utilization and DX promotion within the town office. This initiative aims to build a sustainable municipal management model through AI utilization and business process reengineering to address the challenges of municipal management in an era of population decline. Across Japan, local governments are facing severe labor shortages due to population decline and the aging society, forcing them to meet increasingly diverse and sophisticated administrative needs with limited staff. In Betsukai Town, balancing the efficiency of administrative operations with the maintenance and improvement of resident services is a key theme. SHIFT, under its vision of 'realizing a smart society without waste,' positions 'regional revitalization and sustainable regional management' as a key theme for improving overall social productivity. This project starts by listening carefully to the voices of staff regarding their 'difficult' or 'troublesome' tasks to identify issues. From there, it promotes reform by accumulating initiatives that yield tangible results in the short term, visualizing actual work conditions through data analysis, identifying gaps through on-site collaboration, and presenting effective reform measures. Furthermore, it promotes the construction of a self-sustaining organization where staff can proactively continue improvements. By doing so, it aims to go beyond simple AI implementation to rethink the nature of work itself, shifting to an efficient and sustainable administrative system where staff can focus on resident interaction and planning, while establishing a self-sustaining DX promotion framework.