Sol&Hug Launches 'Livenite' Memorial Jewelry: High-Quality Pet Remains Gemstones at One-Third the Traditional Price
Serendipity-Works Co., Ltd. has launched 'Sol&Hug,' a brand that creates 'Livenite' gemstones from pet remains and fur. This service democratizes the previously expensive memorial jewelry market by offering prices at approximately one-third of traditional options.
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- 📰 Published: April 29, 2026 at 03:51
- 🔍 Collected: April 28, 2026 at 19:32
- 🤖 AI Analyzed: April 28, 2026 at 20:03 (31 min after Collected)
Serendipity-Works Co., Ltd. (CEO: Kaeko Ogawa; Headquarters: Shinagawa, Tokyo), whose mission is 'turning coincidences into value and feelings into form,' is launching 'Sol&Hug,' a memorial jewelry brand for those facing or preparing for the loss of a pet. This brand aims to expand the accessibility of remains-based jewelry, which was previously limited to a high-price segment, making it a viable option for more people. The company will also exhibit at 'Pet博 (Pet Expo) 2026 Makuhari' in May 2026.
### What is 'Sol&Hug'?
'Sol&Hug' provides 'Livenite,' a synthetic gemstone made from pet remains or fur. Utilizing a world-first technique (*1) developed in Japan and integrated domestic production, it achieves a price point approximately one-third that of traditional remains-based diamonds. By processing these stones into jewelry, owners can wear them as a form of 'home memorial' (Te-moto Kuyo), allowing them to spend their daily lives together with their beloved pets.
Official Website: https://solandhug.com/lp/
### Development Background
As pets are increasingly viewed as family members, the way people deal with pet loss is changing. Japan's pet memorial market has grown to 410 billion yen (*2), diversifying from traditional burials to forms like home memorials. Feedback from customers and exhibition visitors highlighted concerns such as 'inability to process feelings,' 'feeling lonely with nothing left,' or 'not knowing how to properly memorialize' remains left at home. An internal survey found that 53.7% of people experienced pet loss stress, and 87.8% of owners live while thinking about their pet's 'what if' scenario. Recognizing that memorial options were insufficient for these deep feelings, the company focused on remains jewelry and established 'Sol&Hug' using the affordable 'Livenite' technology.
### Features of 'Livenite' Synthetic Gemstones
- **World-First Initiative:** Developed in 2023 at a Japanese research institute, the process of creating gemstones from carbon extracted from remains/fur is a world-first effort.
- **Affordable Price Point:** Achieved a price approximately one-third that of traditional remains-based diamonds.
- **Handmade & Short Lead Time:** Each stone is carefully handcrafted at a workshop in Chiba Prefecture. Delivery takes 2-3 months, compared to the 6 months often required for overseas-produced jewelry. Comes with certificates of identification and manufacturing.
- **Stronger Brilliance and Durability than Diamond:** The refractive index is 2.65, higher than diamond's 2.42, resulting in stronger brilliance. Its Mohs hardness is 9.25, providing durability suitable for daily use.
**Pricing for Livenite Loose Stones:**
- 4mm (0.2ct equivalent): 198,000 JPY (tax included)
- 7mm (1.25ct equivalent): 473,000 JPY (tax included)
*Processing into necklaces or rings is also available.
### Exhibit at 'Pet博 2026 Makuhari'
Sol&Hug will exhibit at 'Pet博 2026 Makuhari' from May 3 to May 5, 2026. Under the theme 'Choosing to continue living with that precious one,' the booth will display actual 'Livenite' stones along with rings and necklaces. There will be individual consultation opportunities regarding the process and styling. A lottery to win a 4mm Livenite stone is also planned for visitors.
- **Dates:** May 3–5, 2026, 10:00–17:00
- **Venue:** Makuhari Messe Hall 11, Booth No. 8
- **Official Site:** http...
### What is 'Sol&Hug'?
'Sol&Hug' provides 'Livenite,' a synthetic gemstone made from pet remains or fur. Utilizing a world-first technique (*1) developed in Japan and integrated domestic production, it achieves a price point approximately one-third that of traditional remains-based diamonds. By processing these stones into jewelry, owners can wear them as a form of 'home memorial' (Te-moto Kuyo), allowing them to spend their daily lives together with their beloved pets.
Official Website: https://solandhug.com/lp/
### Development Background
As pets are increasingly viewed as family members, the way people deal with pet loss is changing. Japan's pet memorial market has grown to 410 billion yen (*2), diversifying from traditional burials to forms like home memorials. Feedback from customers and exhibition visitors highlighted concerns such as 'inability to process feelings,' 'feeling lonely with nothing left,' or 'not knowing how to properly memorialize' remains left at home. An internal survey found that 53.7% of people experienced pet loss stress, and 87.8% of owners live while thinking about their pet's 'what if' scenario. Recognizing that memorial options were insufficient for these deep feelings, the company focused on remains jewelry and established 'Sol&Hug' using the affordable 'Livenite' technology.
### Features of 'Livenite' Synthetic Gemstones
- **World-First Initiative:** Developed in 2023 at a Japanese research institute, the process of creating gemstones from carbon extracted from remains/fur is a world-first effort.
- **Affordable Price Point:** Achieved a price approximately one-third that of traditional remains-based diamonds.
- **Handmade & Short Lead Time:** Each stone is carefully handcrafted at a workshop in Chiba Prefecture. Delivery takes 2-3 months, compared to the 6 months often required for overseas-produced jewelry. Comes with certificates of identification and manufacturing.
- **Stronger Brilliance and Durability than Diamond:** The refractive index is 2.65, higher than diamond's 2.42, resulting in stronger brilliance. Its Mohs hardness is 9.25, providing durability suitable for daily use.
**Pricing for Livenite Loose Stones:**
- 4mm (0.2ct equivalent): 198,000 JPY (tax included)
- 7mm (1.25ct equivalent): 473,000 JPY (tax included)
*Processing into necklaces or rings is also available.
### Exhibit at 'Pet博 2026 Makuhari'
Sol&Hug will exhibit at 'Pet博 2026 Makuhari' from May 3 to May 5, 2026. Under the theme 'Choosing to continue living with that precious one,' the booth will display actual 'Livenite' stones along with rings and necklaces. There will be individual consultation opportunities regarding the process and styling. A lottery to win a 4mm Livenite stone is also planned for visitors.
- **Dates:** May 3–5, 2026, 10:00–17:00
- **Venue:** Makuhari Messe Hall 11, Booth No. 8
- **Official Site:** http...